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CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman Self-Development
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
0610 viewsCompleted
Key Lime Die: Key Lime Cozy Mysteries, Book Two
Key Lime Die: Key Lime Cozy Mysteries, Book Two
Murder can be most foul… Is a sweet ending possible when a rival meets his bitter end? Marilyn Hayes, amateur sleuth and owner of SubLime Sweets, Key West’s most popular pie shop, is stunned when a nearby rival starts selling Key Lime pie. The pie mysteriously tastes all too similar to Marilyn’s, and when her rival starts giving his Key Lime pie away for free, Marilyn’s business takes a huge hit. Furious, she tries to beat him at his own game, but when she lashes out, and her rival is later found dead in his shop, her actions look more than suspicious. A special investigator comes in to tackle the case, and his gaze is laser-focused on Marilyn…as the prime suspect. With business dwindling rapidly, and a detective who is ready to close the case and throw Marilyn in jail, the stressed-out pie baker has to find the real killer before it’s too late. Will she clear her name and save her business? Find out in this delicious Cozy Culinary Mystery!
0599 viewsCompleted
A Lime to Kill: Key Lime Cozy Mysteries, Book One
A Lime to Kill: Key Lime Cozy Mysteries, Book One
Revenge may be best served cold… But the right pie can be murder. Key Lime pie shop owner, Marilyn Hayes, moved to the sublime paradise of Key West after her divorce to make a new life for herself and her daughter. With unshakable determination, and a killer recipe for Key Lime pie, she grew her home-based business into a thriving enterprise and opened a shop across the street from the beach. Life was sunny and sweet, until murder walked into Marilyn’s quirky little shop, bringing with it a whole heap of trouble. When a man is found dead, and her daughter is implicated in the crime, Marilyn reluctantly becomes an amateur sleuth, sniffing out clues and putting herself in danger in the process. Will her determination and smarts lead her to catch a criminal? Or, will she get caught up in a dangerous game of cat and mouse? Find out in this fast-paced Culinary Cozy Mystery!
0583 viewsCompleted
The Lime and the Dead: Key Lime Cozy Mysteries, Book Three
The Lime and the Dead: Key Lime Cozy Mysteries, Book Three
Real life can be ugly sometimes… But not as ugly as reality TV. SubLime Sweets owner and amateur sleuth, Marilyn Hayes is in quite a pickle when a reality show producer asks to visit her store, with cast and cameras in tow. She’s hesitant, but when her daughter, Tiara convinces her that the publicity would boost their business, she agrees. Marilyn gets more than she bargained for when Tiara has a showdown with one of the reality celebrities, and things really heat up when a body is found. The stressed-out baker has her hands full, and grows even more agitated when her creepy new neighbor keeps dropping in on her. Suspects abound, and unfortunately, Tiara is among them. Will Marilyn be able to get to the bottom of the case before her daughter is dragged off to jail? Find out in this delightful Cozy Culinary Mystery!
0582 viewsCompleted
The Forgotten Village: Rosemary Grey Cozy Mysteries, Book Three
The Forgotten Village: Rosemary Grey Cozy Mysteries, Book Three
A murderous past… Can come back to haunt you. It’s almost spring in Paperwick, Connecticut, and Rosemary Grey has never felt more content. Her job teaching history at the local university is fun and challenging and she’s all settled into her cozy cottage on Jack and Charlie’s farm. She’s made a whole host of friends in the tiny New England village, and is most definitely falling in love with the adorable Seth Maguire. But when the university calls and asks Rosemary to fill in for a fellow history professor who didn’t show up to work, she would never dream that she’s just about to stumble into investigating a sinister mystery—or that the case will take her, along with Jack, Charlie, and Seth, to the outskirts of town where the Forgotten Village, a relic of Colonial America, still haunts the woods. Will history repeat itself before she can solve the crime? Find out in this intriguing Cozy Mystery!
0456 viewsCompleted
Death Takes a Fall: A Cotswold Crimes Mystery, Book Two
Death Takes a Fall: A Cotswold Crimes Mystery, Book Two
When Maddie McGuire finds herself tumbling over a cliff while hiking The Cotswold Way, she uncovers much more than ancient woods. Terrified by her shocking discovery, she returns to the safety of her international internship at the Roman Baths only to find competition in the form of the tittering, aristocratic Gwendolyn De Valence, who has captured the attention of everyone Maddie hopes to impress. Turning to her boyfriend Constable Edward Bailey, only reveals dark secrets about his past, leading her down a dangerous path which, this time, she may be unable to escape.
0390 viewsCompleted
Worthless to Priceless: The Alpha's Rejected Mate
Worthless to Priceless: The Alpha's Rejected Mate
“You have to reject her.” Amelia heard her twin say to her boyfriend. As the ignored daughter of the Alpha, Amelia has been bullied by her twin since little. She knew it was all because she wasn’t as talented and didn’t shift like her twin did. Still, getting rejected by the only love of her life was too much to bear. Amelia accepted her father’s order and set out for college in a neighbouring pack, not knowing a group of wolves were sent to get rid of her for good. At the critical moment, her only way out was get into the pack of the most feared Alpha, the King that ruled the darkness, the one who had killed his own father to take the throne. *** This novel is created by didi.adeyemi from an editor's outline. The novel is copyright Ideaink Six Cats.
0272 viewsOngoing
Our Place on the Island: A Novel
Our Place on the Island: A Novel
Erika Montgomery all
For decades, the Campbell women have reunited at the family’s rambling seaside cottage known as Beech House to celebrate life’s many occasions. But this year, they will be called back to Martha's Vineyard for a celebration of a different sort: their beloved matriarch Cora is getting remarried. And all the town gossips are calling him the one who got away, years ago… For renowned chef Mickey Campbell, this wedding isn’t just a welcome excuse to return to the place she first learned to cook at her grandmother’s side. It’s also a chance to regroup while she figures out a way to tell her smoldering head chef boyfriend that she’s mismanaged their restaurant into the red. Mickey’s mother, Hedy, is still mourning the passing of her adored father three years earlier, and she isn’t sure she’s ready to welcome a new man into the fold―and she’s not certain her own thorny relationship with her mother will weather the storm of her upcoming marriage. But everyone knows a woman’s heart holds more than meets the eye. For Cora, drawing her daughter and granddaughter back to Beech House isn’t just about a ceremony, but a chance to reveal a history she has kept close to her heart for decades. As the days leading up to the wedding unfold, secrets of Cora’s past come to light-- a secret that will cause three generations of Campbell women to question marriage, motherhood, and ultimately learn to savor the delicious joy of following your own heart. Told in dual timelines on the sumptuous beaches of Martha's Vineyard, OUR PLACE ON THE ISLAND is the sparkling, romantic read of the season.
036 viewsCompleted
Not My Baby: A totally addictive psychological thriller with a shocking twist
Not My Baby: A totally addictive psychological thriller with a shocking twist
Anya Mora all
The book everyone is talking about — you’ll never see the ending coming. Never question a mother’s intuition. My water isn’t supposed to break while there’s a storm raging, when my husband isn’t on the island, and as the power flickers out. Darkness covers the cabin as I cling to my belly. I never imagined it happening like this. Trained as a midwife, I know I can deliver my daughter. * * * I look at her, and I see her — I’ve always known her. She’s perfect. Sweat and tears streak down my face as I kiss her over and over again. Reaching for my bag of midwifery supplies, I wipe her nose and press her tiny body to my chest. I fall asleep with her in my arms. * * * When I wake, my husband is home, the lights are back on — but the baby he’s holding — it’s not mine. I’m not crazy. I gave birth to a girl, and that baby in his arms is a boy. He’s not my baby. You won’t want to put this down until you find the shocking truth about what happened. Perfect for fans of Freida McFadden, Jeneva Rose, Colleen Hoover and Keri Beevis. Please note this is a revised edition of The Midwife’s Mistake. It contains themes of baby loss that some readers may find upsetting.
028 viewsCompleted

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