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Self-Development Audiobooks

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Brain Health As You Age: A Practical Guide to Maintenance and Prevention

By: Jodi L. Lyons

Chapter Count: 18

Views: 1.3K

Novel Tags: -

Novel Type: Self-Development

0
Have you ever spent 10 minutes looking for your reading glasses, and they were on the top of your head? Or, have you walked into a room and forgotten why you went there? Where are your car keys? What’s normal aging? When should you be concerned? Is there anything you can do to maintain your brain health as you age? This book provides useful, achievable actions you can take, accurate information about identifying problems, and real solutions. Our team offers anecdotes and scientifically validated information -- important tools in separating myth from reality. Our book is different from others on the market because our information and recommendations are based on scientifically validated, peer-reviewed studies published in reputable journals by world-renowned researchers in the neuroscience field, including our authors. We separate fact from fiction to ensure that our recommendations are practical, useful, achievable, and measurable. Our authors are recognized experts in the field of aging, cognition, and brain health. Most of the competition is not. Written by a world-renowned cognitive specialist, an extraordinary housecall physician, and an award-winning author on eldercare issues – all of whom specialize in caring for those with cognitive impairment -- this book is based on our expertise, practical experience, and peer-reviewed research. In addition to providing scientifically validated information and practical advice, our book separates myth from reality. Brain health, cognitive impairment, and mood disorders are serious issues. With the Baby Boomer market growing older and growing concerned about their and their parents’ brain health, the marketplace has attracted frauds, charlatans, and some well-meaning but poorly informed people who offer unproven and often dangerous products. Our authors are recognized experts, our practical experience is solid, and our science is peer-reviewed and validated.
Brain Health As You Age: A Practical Guide to Maintenance and Prevention
Brain Health As You Age: A Practical Guide to Maintenance and Prevention
by: Jodi L. Lyons7 : 07 : 1118 Chapters
Have you ever spent 10 minutes looking for your reading glasses, and they were on the top of your head? Or, have you walked into a room and forgotten why you went there? Where are your car keys? What’s normal aging? When should you be concerned? Is there anything you can do to maintain your brain health as you age? This book provides useful, achievable actions you can take, accurate information about identifying problems, and real solutions. Our team offers anecdotes and scientifically validated information -- important tools in separating myth from reality. Our book is different from others on the market because our information and recommendations are based on scientifically validated, peer-reviewed studies published in reputable journals by world-renowned researchers in the neuroscience field, including our authors. We separate fact from fiction to ensure that our recommendations are practical, useful, achievable, and measurable. Our authors are recognized experts in the field of aging, cognition, and brain health. Most of the competition is not. Written by a world-renowned cognitive specialist, an extraordinary housecall physician, and an award-winning author on eldercare issues – all of whom specialize in caring for those with cognitive impairment -- this book is based on our expertise, practical experience, and peer-reviewed research. In addition to providing scientifically validated information and practical advice, our book separates myth from reality. Brain health, cognitive impairment, and mood disorders are serious issues. With the Baby Boomer market growing older and growing concerned about their and their parents’ brain health, the marketplace has attracted frauds, charlatans, and some well-meaning but poorly informed people who offer unproven and often dangerous products. Our authors are recognized experts, our practical experience is solid, and our science is peer-reviewed and validated.

Difficult Mothers, Adult Daughters: A Guide for Separation, Liberation & Inspiration

By: Karen C.L. Anderson

Chapter Count: 28

Views: 1.6K

Novel Tags: -

Novel Type: Self-Development

0
#1 Amazon New Release ─ Transform your relationship with your mother The best news on the planet is that your mother doesn't have to change in order for you to be happy. In fact, author Karen C.L. Anderson will take it a step further and say, your mother doesn't have to change in order for you to be free, peaceful, contented, and joyful. You can emotionally separate without guilt: Inspired by her own journey, Anderson's Difficult Mothers, Adult Daughters: A Guide For Separation, Liberation & Inspiration shows women how to emotionally separate from their mothers without guilt and anxiety so they can finally create a life based on their own values, desires, needs, and preferences. Not to mention being able to like and respect themselves during the process. Learn through the experiences of others: Through personal stories and experiences, practical tools that can used right away to feel better, and journal prompts, Anderson compassionately leads women who struggle in their relationships with their mothers through a process of self-awareness and understanding. Anderson's work with hundreds of women and her own personal work have resulted in profound growth and transformation. Anderson knows the results are nothing short of miraculous. Funny and compassionate: This book is about Anderson discovering and accepting the whole of who she is (separate from her mother), and making her discoveries accessible to women struggling to redefine their challenging relationships with their mothers. Her writing is relatable, real, funny, and compassionate. What you'll learn inside this book: Why mothers and daughters tend to have difficult relationships How to heal and transform your mother "wounds" from sources of pain into sources of creativity and wisdom How to tell your stories in a way that empowers you, rather than making you powerless How to handle the uncomfortable emotions that seem inevitable when it comes to your relationship with your mother The art of creating, articulating, and maintaining impeccable boundaries How to stop "shoulding" when it comes to yourself and your mother How to "re-mother" yourself and acknowledge, honor, and meet your own preferences and needs And much, much more
Difficult Mothers, Adult Daughters: A Guide for Separation, Liberation & Inspiration
Difficult Mothers, Adult Daughters: A Guide for Separation, Liberation & Inspiration
by: Karen C.L. Anderson4 : 03 : 3828 Chapters
#1 Amazon New Release ─ Transform your relationship with your mother The best news on the planet is that your mother doesn't have to change in order for you to be happy. In fact, author Karen C.L. Anderson will take it a step further and say, your mother doesn't have to change in order for you to be free, peaceful, contented, and joyful. You can emotionally separate without guilt: Inspired by her own journey, Anderson's Difficult Mothers, Adult Daughters: A Guide For Separation, Liberation & Inspiration shows women how to emotionally separate from their mothers without guilt and anxiety so they can finally create a life based on their own values, desires, needs, and preferences. Not to mention being able to like and respect themselves during the process. Learn through the experiences of others: Through personal stories and experiences, practical tools that can used right away to feel better, and journal prompts, Anderson compassionately leads women who struggle in their relationships with their mothers through a process of self-awareness and understanding. Anderson's work with hundreds of women and her own personal work have resulted in profound growth and transformation. Anderson knows the results are nothing short of miraculous. Funny and compassionate: This book is about Anderson discovering and accepting the whole of who she is (separate from her mother), and making her discoveries accessible to women struggling to redefine their challenging relationships with their mothers. Her writing is relatable, real, funny, and compassionate. What you'll learn inside this book: Why mothers and daughters tend to have difficult relationships How to heal and transform your mother "wounds" from sources of pain into sources of creativity and wisdom How to tell your stories in a way that empowers you, rather than making you powerless How to handle the uncomfortable emotions that seem inevitable when it comes to your relationship with your mother The art of creating, articulating, and maintaining impeccable boundaries How to stop "shoulding" when it comes to yourself and your mother How to "re-mother" yourself and acknowledge, honor, and meet your own preferences and needs And much, much more

Purpose: The Ultimate Quest

By: Karen Hoyos

Chapter Count: 19

Views: 1.7K

Novel Tags: -

Novel Type: Self-Development

0
“When you FIND and LIVE your purpose, you discover the essence of your existence and why you are here. This will transform your life forever.”—Karen Hoyos PURPOSE: The Ultimate Quest , is designed to uncover the answers to life’s most important questions: Who am I, and why am I here? Once you know who you really are, and what your purpose is, you can travel beyond the labels in your mind and surrender to fulfill your destiny. PURPOSE features stories of Karen Hoyos’ personal challenges and victories, as well as those of her coaching clients and seminar participants. It also includes “ do now ” exercises that will transform your life immediately. Be ready to delve into your essence as you laugh, cry, become inspired, and have fun with Karen’s refreshing wit and profound wisdom. Above all, this is a book of transformation. Within these pages, you will uncover access to a new life of happiness, health, and abundance. “Karen Hoyos is a true example of success: From coming to the US with nothing, to building a multimillion dollar company, all through helping people to fulfill their purpose! The best part is that this book will show you HOW!” — Bill Walsh, America’s Business Expert “Karen’s transformational book will empower you to live your legacy and make powerful contributions to the world!” — Liz Stern, Legacy Expert, Globetrotter of 95 Countries “PURPOSE will elevate your consciousness and transform your personal and financial life forever.” — Rocio and Alfonso Martinez, Real Estate Investors
Purpose: The Ultimate Quest
Purpose: The Ultimate Quest
by: Karen Hoyos5 : 46 : 3719 Chapters
“When you FIND and LIVE your purpose, you discover the essence of your existence and why you are here. This will transform your life forever.”—Karen Hoyos PURPOSE: The Ultimate Quest , is designed to uncover the answers to life’s most important questions: Who am I, and why am I here? Once you know who you really are, and what your purpose is, you can travel beyond the labels in your mind and surrender to fulfill your destiny. PURPOSE features stories of Karen Hoyos’ personal challenges and victories, as well as those of her coaching clients and seminar participants. It also includes “ do now ” exercises that will transform your life immediately. Be ready to delve into your essence as you laugh, cry, become inspired, and have fun with Karen’s refreshing wit and profound wisdom. Above all, this is a book of transformation. Within these pages, you will uncover access to a new life of happiness, health, and abundance. “Karen Hoyos is a true example of success: From coming to the US with nothing, to building a multimillion dollar company, all through helping people to fulfill their purpose! The best part is that this book will show you HOW!” — Bill Walsh, America’s Business Expert “Karen’s transformational book will empower you to live your legacy and make powerful contributions to the world!” — Liz Stern, Legacy Expert, Globetrotter of 95 Countries “PURPOSE will elevate your consciousness and transform your personal and financial life forever.” — Rocio and Alfonso Martinez, Real Estate Investors

Choosing Love: Discover How to Connect to the Universal Power of Love -- and Live a Full, Fearless, and Authentic Life!

By: Sherianna Boyle

Chapter Count: 25

Views: 1.6K

Novel Tags: -

Novel Type: Self-Development

0
From Fearful Living to Fearless Loving! Are you ready to see love in a whole new light, let go of your deepest fears and everyday stresses, and experience real joy and abundance? Choosing Love redefines the way you perceive love and teaches you how to connect with yourself—and others—in ways you've never imagined. Using her years of expertise as a psychologist, professor, and energy healer, Sherianna Boyle guides you through each step of your journey with details on setting an intention to choose love, breaking free from fear and self-limiting beliefs, and tapping deep within yourself to access the love that's already there. Each page offers groundbreaking techniques for nurturing love's vibrations and releasing anything that no longer serves you. Complete with exercises and mediations to further open up your heart, Choosing Love will show you how to heal from past experiences, empower your inner voice, and manifest a full and fearless life.
Choosing Love: Discover How to Connect to the Universal Power of Love -- and Live a Full, Fearless, and Authentic Life!
Choosing Love: Discover How to Connect to the Universal Power of Love -- and Live a Full, Fearless, and Authentic Life!
by: Sherianna Boyle6 : 08 : 5225 Chapters
From Fearful Living to Fearless Loving! Are you ready to see love in a whole new light, let go of your deepest fears and everyday stresses, and experience real joy and abundance? Choosing Love redefines the way you perceive love and teaches you how to connect with yourself—and others—in ways you've never imagined. Using her years of expertise as a psychologist, professor, and energy healer, Sherianna Boyle guides you through each step of your journey with details on setting an intention to choose love, breaking free from fear and self-limiting beliefs, and tapping deep within yourself to access the love that's already there. Each page offers groundbreaking techniques for nurturing love's vibrations and releasing anything that no longer serves you. Complete with exercises and mediations to further open up your heart, Choosing Love will show you how to heal from past experiences, empower your inner voice, and manifest a full and fearless life.

Warning Signs: How to Protect Your Kids from Becoming Victims or Perpetrators of Violence and Aggression

By: Brian D. Johnson

Chapter Count: 11

Views: 1.4K

Novel Tags: -

Novel Type: Self-Development

0
What can parents and other concerned adults do to prevent the next Sandy Hook? Are there red flags that warn us if our children might become victims or perpetrators of bullying, or of sexual assault? How do we know when a child or young adult is at risk for suicide, or just moody? These are certainly questions most parents have wondered about, especially at a time when childhood dangers seem increasingly hard to predict or control. Warning Signs is the first comprehensive book of its kind, explaining the underlying factors and signs of youth violence and aggression—and how to identify and guard against them. Topics include: violent media influences, bullying, hazardous friendships, sexual aggression and abuse, risky thinking and entitled attitudes, school safety, gun violence, mental health, and more. Doctors Brian Johnson and Laurie Berdahl provide specific, practical ideas, strategies, and tips based on current research and years of clinical experience. They even suggest language parents can use during tough conversations with their kids—or with another child’s parents. This timely guide will appeal to any adult who is worried about the levels of violence and aggression committed against and by today’s youth, and who wants to raise emotionally healthy, kind, safe children amidst today’s dangers.
Warning Signs: How to Protect Your Kids from Becoming Victims or Perpetrators of Violence and Aggression
Warning Signs: How to Protect Your Kids from Becoming Victims or Perpetrators of Violence and Aggression
by: Brian D. Johnson10 : 22 : 2811 Chapters
What can parents and other concerned adults do to prevent the next Sandy Hook? Are there red flags that warn us if our children might become victims or perpetrators of bullying, or of sexual assault? How do we know when a child or young adult is at risk for suicide, or just moody? These are certainly questions most parents have wondered about, especially at a time when childhood dangers seem increasingly hard to predict or control. Warning Signs is the first comprehensive book of its kind, explaining the underlying factors and signs of youth violence and aggression—and how to identify and guard against them. Topics include: violent media influences, bullying, hazardous friendships, sexual aggression and abuse, risky thinking and entitled attitudes, school safety, gun violence, mental health, and more. Doctors Brian Johnson and Laurie Berdahl provide specific, practical ideas, strategies, and tips based on current research and years of clinical experience. They even suggest language parents can use during tough conversations with their kids—or with another child’s parents. This timely guide will appeal to any adult who is worried about the levels of violence and aggression committed against and by today’s youth, and who wants to raise emotionally healthy, kind, safe children amidst today’s dangers.

Men Chase, Women Choose: The Neuroscience of Meeting, Dating, Losing Your Mind, and Finding True Love

By: Dawn Maslar

Chapter Count: 10

Views: 1.3K

Novel Tags: -

Novel Type: Self-Development

0
Love is one of our strongest biological drives, but it can be frustratingly elusive and misunderstood. Music, literature, and movies are filled with common folklore about love and millions of TV viewers tune in to shows like The Bachelor and read the latest relationship tome with one simple hope: to uncover some nugget of mystic wisdom that will help them understand the exciting, addictive, insane experience called 'love'. Men Chase, Women Choose, is the first book to offer cutting-edge research that explains how the brain works when two people first meet, start to date, fall in love, and then move into long-term, real love. Maslar's unique approach brings together the latest and most relevant neurological, physiological, and biochemical research on the science of love while incorporating stories and examples of composite characters based on participants of her popular classes and seminars. She explains that 'love' is actually neural activity as well as the presence or absence of certain neurotransmitters that bathe the brain, and it follows a precisely timed path of four, easy-to-understand phases: the exciting norepinephrine-charged meeting phase; the addictive dopamine dating phase; the insane falling-in-love and losing your mind phase; and finally, the safe, warm and wonderful, true, long-term love phase. For the past decade Maslar has made it her mission to learn all she can about the science behind falling in love, including its evolutionary benefits. Her goal?and the purpose of this book?is to help men and women find and maintain love by understanding and applying the science behind it. The bottom line? We actually can have long-lasting, nourishing, exciting, passionate love with little or no risk!
Men Chase, Women Choose: The Neuroscience of Meeting, Dating, Losing Your Mind, and Finding True Love
Men Chase, Women Choose: The Neuroscience of Meeting, Dating, Losing Your Mind, and Finding True Love
by: Dawn Maslar7 : 03 : 2110 Chapters
Love is one of our strongest biological drives, but it can be frustratingly elusive and misunderstood. Music, literature, and movies are filled with common folklore about love and millions of TV viewers tune in to shows like The Bachelor and read the latest relationship tome with one simple hope: to uncover some nugget of mystic wisdom that will help them understand the exciting, addictive, insane experience called 'love'. Men Chase, Women Choose, is the first book to offer cutting-edge research that explains how the brain works when two people first meet, start to date, fall in love, and then move into long-term, real love. Maslar's unique approach brings together the latest and most relevant neurological, physiological, and biochemical research on the science of love while incorporating stories and examples of composite characters based on participants of her popular classes and seminars. She explains that 'love' is actually neural activity as well as the presence or absence of certain neurotransmitters that bathe the brain, and it follows a precisely timed path of four, easy-to-understand phases: the exciting norepinephrine-charged meeting phase; the addictive dopamine dating phase; the insane falling-in-love and losing your mind phase; and finally, the safe, warm and wonderful, true, long-term love phase. For the past decade Maslar has made it her mission to learn all she can about the science behind falling in love, including its evolutionary benefits. Her goal?and the purpose of this book?is to help men and women find and maintain love by understanding and applying the science behind it. The bottom line? We actually can have long-lasting, nourishing, exciting, passionate love with little or no risk!

Leaving the OCD Circus: Your Big Ticket Out of Having to Control Every Little Thing

By: Kirsten Pagacz

Chapter Count: 10

Views: 1.2K

Novel Tags: -

Novel Type: Self-Development

0
“It’s like the meanest, wildest monkey running around my head, constantly looking for ways to bite me.” That was how Kirsten Pagacz described her OCD to her therapist on their first session when she was well into her 30s she’d been following orders from this mean taskmaster for 20 years, without understanding why. Initially the tapping and counting and cleaning and ordering brought her comfort and structure, two things lacking in her family life. But it never lasted; the loathsome self-talk only intensified, and the rituals she had to perform got more bizarre. By high school she was anorexic and a substance abuser, common "shadow syndromes" of OCD. By adulthood, she could barely hide her problems and held on to jobs and friends through sheer grit. Help finally came in the form of a miraculously well-timed public service announcement on NPR about OCD -- at last her illness had an identity. Leaving the OCD Circus reveals the story of Pagacz’s traumatic childhood and the escalation of her disorder demonstrating how OCD works to misshape a life from a very young age and explains the various tools she used for healing including meditation, cognitive behavioral therapy, yoga, exposure therapy, and medication.
Leaving the OCD Circus: Your Big Ticket Out of Having to Control Every Little Thing
Leaving the OCD Circus: Your Big Ticket Out of Having to Control Every Little Thing
by: Kirsten Pagacz7 : 32 : 1510 Chapters
“It’s like the meanest, wildest monkey running around my head, constantly looking for ways to bite me.” That was how Kirsten Pagacz described her OCD to her therapist on their first session when she was well into her 30s she’d been following orders from this mean taskmaster for 20 years, without understanding why. Initially the tapping and counting and cleaning and ordering brought her comfort and structure, two things lacking in her family life. But it never lasted; the loathsome self-talk only intensified, and the rituals she had to perform got more bizarre. By high school she was anorexic and a substance abuser, common "shadow syndromes" of OCD. By adulthood, she could barely hide her problems and held on to jobs and friends through sheer grit. Help finally came in the form of a miraculously well-timed public service announcement on NPR about OCD -- at last her illness had an identity. Leaving the OCD Circus reveals the story of Pagacz’s traumatic childhood and the escalation of her disorder demonstrating how OCD works to misshape a life from a very young age and explains the various tools she used for healing including meditation, cognitive behavioral therapy, yoga, exposure therapy, and medication.

City of Incurable Women

By: Maud Casey

Chapter Count: 16

Views: 1.1K

Novel Tags: -

Novel Type: Self-Development

0
In a fusion of fact and fiction, nineteenth-century women institutionalized as hysterics reveal what history ignored “ City of Incurable Women is a brilliant exploration of the type of female bodily and psychic pain once commonly diagnosed as hysteria—and the curiously hysterical response to it commonly exhibited by medical men. It is a novel of powerful originality, riveting historical interest, and haunting lyrical beauty.” — Sigrid Nunez , author of The Friend and What Are You Going Through “Where are the hysterics, those magnificent women of former times?” wrote Jacques Lacan. Long history’s ghosts, marginalized and dispossessed due to their gender and class, they are reimagined by Maud Casey as complex, flesh-and-blood people with stories to tell. These linked, evocative prose portraits, accompanied by period photographs and medical documents both authentic and invented, poignantly restore the humanity to the nineteenth-century female psychiatric patients confined in Paris’s Salpêtrière hospital and reduced to specimens for study by the celebrated neurologist Jean-Martin Charcot and his male colleagues. Maud Casey is the author of five books of fiction, including The Man Who Walked Away , and a work of nonfiction, The Art of Mystery: The Search for Questions . A Guggenheim Fellow and recipient of the St. Francis College Literary Prize, she teaches at the University of Maryland.
City of Incurable Women
City of Incurable Women
by: Maud Casey2 : 58 : 1116 Chapters
In a fusion of fact and fiction, nineteenth-century women institutionalized as hysterics reveal what history ignored “ City of Incurable Women is a brilliant exploration of the type of female bodily and psychic pain once commonly diagnosed as hysteria—and the curiously hysterical response to it commonly exhibited by medical men. It is a novel of powerful originality, riveting historical interest, and haunting lyrical beauty.” — Sigrid Nunez , author of The Friend and What Are You Going Through “Where are the hysterics, those magnificent women of former times?” wrote Jacques Lacan. Long history’s ghosts, marginalized and dispossessed due to their gender and class, they are reimagined by Maud Casey as complex, flesh-and-blood people with stories to tell. These linked, evocative prose portraits, accompanied by period photographs and medical documents both authentic and invented, poignantly restore the humanity to the nineteenth-century female psychiatric patients confined in Paris’s Salpêtrière hospital and reduced to specimens for study by the celebrated neurologist Jean-Martin Charcot and his male colleagues. Maud Casey is the author of five books of fiction, including The Man Who Walked Away , and a work of nonfiction, The Art of Mystery: The Search for Questions . A Guggenheim Fellow and recipient of the St. Francis College Literary Prize, she teaches at the University of Maryland.

From Cradle to Classroom: A Guide to Special Education for Young Children

By: Anne E. Mead

Chapter Count: 13

Views: 1.2K

Novel Tags: -

Novel Type: Self-Development

0
From Cradle to Classroom: A Guide to Special Education for Young Children is a book written for regular and special education teachers, school administrators, school psychologists, related educational personnel, day care providers, parents, graduate students, and policy makers who work on behalf of infants, toddlers, and preschoolers to ensure they are ready for formal education when they reach age 5. It reflects a keen understanding that early interventions are most effective in reducing the potential for special education or other support services later in a child’s development. Research shows the benefits of investing in early intervention and high-quality preschool as a way to mitigate educational gaps in learning and to improve the development of children across all domains (Executive Office of the President of the United States, 2015; Lynch & Vaghul, 2015; Yoshikawa et al., 2013). Throughout the book, readers will find strategies to help atypical children navigate the world as they move from infancy to toddlerhood, and to preschool and beyond. The chapters dig deep and offer expansive understandings of the components necessary to ensure young children, especially those with exceptionalities, become successful students.
From Cradle to Classroom: A Guide to Special Education for Young Children
From Cradle to Classroom: A Guide to Special Education for Young Children
by: Anne E. Mead5 : 36 : 3913 Chapters
From Cradle to Classroom: A Guide to Special Education for Young Children is a book written for regular and special education teachers, school administrators, school psychologists, related educational personnel, day care providers, parents, graduate students, and policy makers who work on behalf of infants, toddlers, and preschoolers to ensure they are ready for formal education when they reach age 5. It reflects a keen understanding that early interventions are most effective in reducing the potential for special education or other support services later in a child’s development. Research shows the benefits of investing in early intervention and high-quality preschool as a way to mitigate educational gaps in learning and to improve the development of children across all domains (Executive Office of the President of the United States, 2015; Lynch & Vaghul, 2015; Yoshikawa et al., 2013). Throughout the book, readers will find strategies to help atypical children navigate the world as they move from infancy to toddlerhood, and to preschool and beyond. The chapters dig deep and offer expansive understandings of the components necessary to ensure young children, especially those with exceptionalities, become successful students.

CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

By: Drew Eric Whitman

Chapter Count: 8

Views: 999

Novel Tags: -

Novel Type: Self-Development

0
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
by: Drew Eric Whitman6 : 16 : 568 Chapters
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
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