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CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

By: Drew Eric Whitman

Chapter Count: 8

Views: 1.0K

Novel Tags: -

Novel Type: Self-Development

0
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
by: Drew Eric Whitman6 : 16 : 568 Chapters
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More

Now What?: Revised Edition: 90 Days to a New Life Direction

By: Laura Berman Fortgang

Chapter Count: 16

Views: 2.1K

Novel Tags: -

Novel Type: Self-Development

0
A clear and utterly practical ninety-day program for discovering a new direction for your life—now completely revised and updated by the author! In Now What? pioneering life coach Laura Berman Fortgang shares the process that she has used to help hundreds of clients make major changes in their lives. Whether it’s moving on from a dead-end job, discovering an entirely new creative outlet, or answering the age-old question “What am I meant to do with my life?” this book provides a clear and practical ninety-day program that can help you make major changes in your life. This revised edition valuable insights into how to stoke change, including: Ten years of additional client experience; Reports from 500 coaches worldwide who have trained to use this material with clients; New stories and modern-day dilemmas addressed; QR codes and additional interactive materials. For anyone who feels drawn toward a life-changing move but is not sure exactly what to do or how to move forward, Now What? presents a concrete process for finding and pursuing a new path in life.
Now What?: Revised Edition: 90 Days to a New Life Direction
Now What?: Revised Edition: 90 Days to a New Life Direction
by: Laura Berman Fortgang6 : 35 : 2216 Chapters
A clear and utterly practical ninety-day program for discovering a new direction for your life—now completely revised and updated by the author! In Now What? pioneering life coach Laura Berman Fortgang shares the process that she has used to help hundreds of clients make major changes in their lives. Whether it’s moving on from a dead-end job, discovering an entirely new creative outlet, or answering the age-old question “What am I meant to do with my life?” this book provides a clear and practical ninety-day program that can help you make major changes in your life. This revised edition valuable insights into how to stoke change, including: Ten years of additional client experience; Reports from 500 coaches worldwide who have trained to use this material with clients; New stories and modern-day dilemmas addressed; QR codes and additional interactive materials. For anyone who feels drawn toward a life-changing move but is not sure exactly what to do or how to move forward, Now What? presents a concrete process for finding and pursuing a new path in life.

Erotic Love and Marriage: improving Your Sex Life and Emotional Connection

By: Frederick D. Mondin

Chapter Count: 11

Views: 1.6K

Novel Tags: -

Novel Type: Self-Development

0
Erotic Love and Marriage is written for couples who are searching to establish or restore a fulfilling sexual relationship and a meaningful and gratifying connection. Using history, everyday life situations, and careful analysis, Frederick Mondin makes the case for liberation from the fear, guilt, and shame that mark so much of human sexuality. He offers insight on sexual issues almost everyone struggles with in their relationships and promotes a healthier approach that highlights connection, communication, and exploration. Including an exploration of the role of religion and culture in shaping sexual attitudes and behaviors, he offers guidelines for establishing a healthier outlook on and understanding of sexual choices and desires. Intended to help the many couples struggling to break free of negative scripts, inhibition, fear, guilt, and shame surrounding intimacy and sexual connection, he offers real life examples and solutions that will help readers enjoy a closer more meaningful sexual and emotional relationship with their partners. Couples will learn how to improve their sexual experience by understanding male sexual functioning and female orgasm. Erotic Love and Marriage also explores what role pornography, infidelity, masturbation, sexual addiction, erotica, romance, and emotional connections play in a couple’s affairs. Mondin’s insights provide a positive and nurturing perspective that inspires and instructs in a way that leaves couples feeling more secure, grounded, and connected.
Erotic Love and Marriage: improving Your Sex Life and Emotional Connection
Erotic Love and Marriage: improving Your Sex Life and Emotional Connection
by: Frederick D. Mondin5 : 36 : 2711 Chapters
Erotic Love and Marriage is written for couples who are searching to establish or restore a fulfilling sexual relationship and a meaningful and gratifying connection. Using history, everyday life situations, and careful analysis, Frederick Mondin makes the case for liberation from the fear, guilt, and shame that mark so much of human sexuality. He offers insight on sexual issues almost everyone struggles with in their relationships and promotes a healthier approach that highlights connection, communication, and exploration. Including an exploration of the role of religion and culture in shaping sexual attitudes and behaviors, he offers guidelines for establishing a healthier outlook on and understanding of sexual choices and desires. Intended to help the many couples struggling to break free of negative scripts, inhibition, fear, guilt, and shame surrounding intimacy and sexual connection, he offers real life examples and solutions that will help readers enjoy a closer more meaningful sexual and emotional relationship with their partners. Couples will learn how to improve their sexual experience by understanding male sexual functioning and female orgasm. Erotic Love and Marriage also explores what role pornography, infidelity, masturbation, sexual addiction, erotica, romance, and emotional connections play in a couple’s affairs. Mondin’s insights provide a positive and nurturing perspective that inspires and instructs in a way that leaves couples feeling more secure, grounded, and connected.

Mad Monk Manifesto: A Prescription for Evolution, Revolution and Global Awakening

By: Yun Rou

Chapter Count: 9

Views: 1.2K

Novel Tags: -

Novel Type: Self-Development

0
Change The World By Changing Yourself Find answers: Today, it’s easy to get outraged by world events, frustrated by our own personal battles, and disenfranchised from government and leadership. Born of moral indignation, informed by decades of study, and seasoned by a life of devoted self-cultivation, Monk Yun Rou’s Mad Monk Manifesto has the answers we’re looking for, organically cohering personal prescriptions and calls to social and political action in one powerful document. Discover venerated wisdom: Based on ancient Chinese wisdom such as Lao Tzu’s Tao Te Ching , Mad Monk Manifesto is part tour guide to consciousness, part recipe for personal development, part prescription for environmental salvation, and part handbook for social change. In approximately 70,000 words, the book’s six chapters (framed by an introduction and afterward) follow the traditional Taoist prescription for changing the larger world by changing ourselves first. Improve yourself―and the world: In the same way ripples move away from a stone dropped into a pond, Mad Monk Manifesto begins with our personal lives, discussing topics such as diet, exercise, meditation, and mind/body practice, and spreads to our public environment, describing ideas such as what we can do to improve the community, the government, and the world. Full of everything from advice for a healthy, conscious lifestyle to suggested actions we can take to enhance the lives of friends, family, coworkers, and community members, Mad Monk Manifesto highlights spirituality and service, the goals of an awakened life. Learn something new: Each chapter of Mad Monk Manifesto is creative and fresh, offering proactive solutions in single-paragraph exhortations and prescriptions against a backdrop of lessons from Chinese history, the wisdom of ancient sages like Lao Tzu, and stories born of author Monk Yun Rou's journey from privileged Manhattanite to practicing Taoist monk. Inspirational and informative, exhortative and prescriptive, this modern Alan Watts creates a complete and immersive experience for everyone who picks up his Mad Monk Manifesto ―a portrayal of everything from the mundane to the sublime through the lens of the philosophy best known from George Lucas’ Star Wars saga, the Green Movement, and surf and hippie cultures. Emerge with a new way of seeing life, a series of concrete steps to take for personal transformation, and an action plan for working in the community to provoke change. Mad Monk Manifesto is precisely what the world needs at a time of unprecedented environmental disasters, international instability, and divisive and unreliable leadership. After reading this book, you will learn: How to relax, rectify, and rebalance life How to bolster the community and deepen culture How to effect positive change in commerce, government, power, and the environment For readers of Alan Watts, Ursula Le Guin, and Change Your Thoughts―Change Your Life by Dr. Wayne W. Dyer
Mad Monk Manifesto: A Prescription for Evolution, Revolution and Global Awakening
Mad Monk Manifesto: A Prescription for Evolution, Revolution and Global Awakening
by: Yun Rou8 : 48 : 199 Chapters
Change The World By Changing Yourself Find answers: Today, it’s easy to get outraged by world events, frustrated by our own personal battles, and disenfranchised from government and leadership. Born of moral indignation, informed by decades of study, and seasoned by a life of devoted self-cultivation, Monk Yun Rou’s Mad Monk Manifesto has the answers we’re looking for, organically cohering personal prescriptions and calls to social and political action in one powerful document. Discover venerated wisdom: Based on ancient Chinese wisdom such as Lao Tzu’s Tao Te Ching , Mad Monk Manifesto is part tour guide to consciousness, part recipe for personal development, part prescription for environmental salvation, and part handbook for social change. In approximately 70,000 words, the book’s six chapters (framed by an introduction and afterward) follow the traditional Taoist prescription for changing the larger world by changing ourselves first. Improve yourself―and the world: In the same way ripples move away from a stone dropped into a pond, Mad Monk Manifesto begins with our personal lives, discussing topics such as diet, exercise, meditation, and mind/body practice, and spreads to our public environment, describing ideas such as what we can do to improve the community, the government, and the world. Full of everything from advice for a healthy, conscious lifestyle to suggested actions we can take to enhance the lives of friends, family, coworkers, and community members, Mad Monk Manifesto highlights spirituality and service, the goals of an awakened life. Learn something new: Each chapter of Mad Monk Manifesto is creative and fresh, offering proactive solutions in single-paragraph exhortations and prescriptions against a backdrop of lessons from Chinese history, the wisdom of ancient sages like Lao Tzu, and stories born of author Monk Yun Rou's journey from privileged Manhattanite to practicing Taoist monk. Inspirational and informative, exhortative and prescriptive, this modern Alan Watts creates a complete and immersive experience for everyone who picks up his Mad Monk Manifesto ―a portrayal of everything from the mundane to the sublime through the lens of the philosophy best known from George Lucas’ Star Wars saga, the Green Movement, and surf and hippie cultures. Emerge with a new way of seeing life, a series of concrete steps to take for personal transformation, and an action plan for working in the community to provoke change. Mad Monk Manifesto is precisely what the world needs at a time of unprecedented environmental disasters, international instability, and divisive and unreliable leadership. After reading this book, you will learn: How to relax, rectify, and rebalance life How to bolster the community and deepen culture How to effect positive change in commerce, government, power, and the environment For readers of Alan Watts, Ursula Le Guin, and Change Your Thoughts―Change Your Life by Dr. Wayne W. Dyer

Habits for Success: Inspired Ideas to Help You Soar

By: G. Brian Benson

Chapter Count: 53

Views: 2.3K

Novel Tags: -

Novel Type: Self-Development

0
Transform your habits and find balance for success Fans of The Power of Habit by Charles Duhigg and Better Than Before and The Happiness Project by Gretchen Rubin will love Habits for Success A practical and motivational book: Habits for Success – Inspired Ideas to Help You Soar is the perfect blueprint to help manifest a life of progress, purpose and fulfillment. Author G. Brian Benson offers an informative, inspiring and unique look at growth, self-awareness and success. A self-help book for an authentic life: Habits for Success was written creatively, consciously and with heart. Using his own growth process, triumphs and hero’s journey, the author weaves authenticity and vulnerability into his habits, ideas and stories to entertain and inspire the reader. They are beacons of light, hope and possibility, which guide the reader to their own personal version of success and happiness while helping give them permission to take their own journey and to build a foundation of strength for the long run. Increase your self-awareness, manifest your dreams: Habits for Success is written in laymen’s terms but with an incredible amount of depth, which allows the reader to reach new levels of understanding and growth. It is a wonderful mix of heart, informative ideas and entertaining journey. It is a self-help book that doesn’t feel like one. The insights shared and the tools provided are tailored for life-long success. Readers will learn 46 unique, informative and life changing habits to manifest successful change. And, how to: Have healthier and happier relationships with loved ones and friends Cultivate more self-awareness, which will guide the reader to live a more proactive rather than reactive life Find personal success in life and business Work through fear and step out of a comfort zone Cultivate, grow and own a genuine sense of self-worthiness and love for oneself Live a life of authenticity and true-fulfillment Build a foundation for life long success Strengthen intuitive skills Find and cultivate daily inspiration Maintain life balance for increased creativity and productivity Identify triggers and warning signals when you are out of balance and what to do to counter them A Book Excellence Award winner.
Habits for Success: Inspired Ideas to Help You Soar
Habits for Success: Inspired Ideas to Help You Soar
by: G. Brian Benson4 : 39 : 5253 Chapters
Transform your habits and find balance for success Fans of The Power of Habit by Charles Duhigg and Better Than Before and The Happiness Project by Gretchen Rubin will love Habits for Success A practical and motivational book: Habits for Success – Inspired Ideas to Help You Soar is the perfect blueprint to help manifest a life of progress, purpose and fulfillment. Author G. Brian Benson offers an informative, inspiring and unique look at growth, self-awareness and success. A self-help book for an authentic life: Habits for Success was written creatively, consciously and with heart. Using his own growth process, triumphs and hero’s journey, the author weaves authenticity and vulnerability into his habits, ideas and stories to entertain and inspire the reader. They are beacons of light, hope and possibility, which guide the reader to their own personal version of success and happiness while helping give them permission to take their own journey and to build a foundation of strength for the long run. Increase your self-awareness, manifest your dreams: Habits for Success is written in laymen’s terms but with an incredible amount of depth, which allows the reader to reach new levels of understanding and growth. It is a wonderful mix of heart, informative ideas and entertaining journey. It is a self-help book that doesn’t feel like one. The insights shared and the tools provided are tailored for life-long success. Readers will learn 46 unique, informative and life changing habits to manifest successful change. And, how to: Have healthier and happier relationships with loved ones and friends Cultivate more self-awareness, which will guide the reader to live a more proactive rather than reactive life Find personal success in life and business Work through fear and step out of a comfort zone Cultivate, grow and own a genuine sense of self-worthiness and love for oneself Live a life of authenticity and true-fulfillment Build a foundation for life long success Strengthen intuitive skills Find and cultivate daily inspiration Maintain life balance for increased creativity and productivity Identify triggers and warning signals when you are out of balance and what to do to counter them A Book Excellence Award winner.

Leaving the OCD Circus: Your Big Ticket Out of Having to Control Every Little Thing

By: Kirsten Pagacz

Chapter Count: 10

Views: 1.3K

Novel Tags: -

Novel Type: Self-Development

0
“It’s like the meanest, wildest monkey running around my head, constantly looking for ways to bite me.” That was how Kirsten Pagacz described her OCD to her therapist on their first session when she was well into her 30s she’d been following orders from this mean taskmaster for 20 years, without understanding why. Initially the tapping and counting and cleaning and ordering brought her comfort and structure, two things lacking in her family life. But it never lasted; the loathsome self-talk only intensified, and the rituals she had to perform got more bizarre. By high school she was anorexic and a substance abuser, common "shadow syndromes" of OCD. By adulthood, she could barely hide her problems and held on to jobs and friends through sheer grit. Help finally came in the form of a miraculously well-timed public service announcement on NPR about OCD -- at last her illness had an identity. Leaving the OCD Circus reveals the story of Pagacz’s traumatic childhood and the escalation of her disorder demonstrating how OCD works to misshape a life from a very young age and explains the various tools she used for healing including meditation, cognitive behavioral therapy, yoga, exposure therapy, and medication.
Leaving the OCD Circus: Your Big Ticket Out of Having to Control Every Little Thing
Leaving the OCD Circus: Your Big Ticket Out of Having to Control Every Little Thing
by: Kirsten Pagacz7 : 32 : 1510 Chapters
“It’s like the meanest, wildest monkey running around my head, constantly looking for ways to bite me.” That was how Kirsten Pagacz described her OCD to her therapist on their first session when she was well into her 30s she’d been following orders from this mean taskmaster for 20 years, without understanding why. Initially the tapping and counting and cleaning and ordering brought her comfort and structure, two things lacking in her family life. But it never lasted; the loathsome self-talk only intensified, and the rituals she had to perform got more bizarre. By high school she was anorexic and a substance abuser, common "shadow syndromes" of OCD. By adulthood, she could barely hide her problems and held on to jobs and friends through sheer grit. Help finally came in the form of a miraculously well-timed public service announcement on NPR about OCD -- at last her illness had an identity. Leaving the OCD Circus reveals the story of Pagacz’s traumatic childhood and the escalation of her disorder demonstrating how OCD works to misshape a life from a very young age and explains the various tools she used for healing including meditation, cognitive behavioral therapy, yoga, exposure therapy, and medication.

Mastering Fear: Harness Emotion to Achieve Excellence in Work, Health, and Relationships

By: Robert Maurer

Chapter Count: 13

Views: 1.4K

Novel Tags: -

Novel Type: Self-Development

0
Achieving and sustaining success is difficult. Why do some people struggle to get started or stay the course? Why do others seem to sabotage their hard-earned victories? What makes some people stumble and fall, when they seem to possess the requisite skills to soar? Most importantly, what can be done to change these patterns and their outcomes? Based on years of research, Mastering Fear answers these questions and many more with its surprising perspective on stress, fear, and the single most important skill necessary to achieve maximum results. Studies worldwide have tracked the lives of hundreds of individuals over decades in search of the foundations of excellence. Dr. Maurer has culled and refined this data, dispelling current myths and revealing practical strategies to maximize passion and performance in any individual, team, or organization.
Mastering Fear: Harness Emotion to Achieve Excellence in Work, Health, and Relationships
Mastering Fear: Harness Emotion to Achieve Excellence in Work, Health, and Relationships
by: Robert Maurer5 : 51 : 3813 Chapters
Achieving and sustaining success is difficult. Why do some people struggle to get started or stay the course? Why do others seem to sabotage their hard-earned victories? What makes some people stumble and fall, when they seem to possess the requisite skills to soar? Most importantly, what can be done to change these patterns and their outcomes? Based on years of research, Mastering Fear answers these questions and many more with its surprising perspective on stress, fear, and the single most important skill necessary to achieve maximum results. Studies worldwide have tracked the lives of hundreds of individuals over decades in search of the foundations of excellence. Dr. Maurer has culled and refined this data, dispelling current myths and revealing practical strategies to maximize passion and performance in any individual, team, or organization.

Why Do I Feel Like an Imposter?: How to Understand and Cope with Imposter Syndrome

By: Sandi Mann

Chapter Count: 9

Views: 1.2K

Novel Tags: -

Novel Type: Self-Development

0
Many of us share a shameful little secret: deep down we feel like complete frauds and are convinced that our accomplishments are the result of luck rather than skill. This is a psychological phenomenon known as 'Imposter Syndrome'. This book examines the reasons why up to 70% of us are developing this syndrome-and what we can do about it. All of us, at one point or another, have questioned our capabilities and competence. Maybe you've wondered how you got hired and, handed big job responsibilities? One recent article suggested that 70% of people "will experience at least one episode" of IS in their lives. Imposter Syndrome (also known as imposter phenomenon, fraud syndrome, or the imposter experience) is a concept describing individuals who are marked by an inability to internalize their accomplishments and a persistent fear of being exposed as a 'fraud'. The term was coined in 1978 by clinical psychologists Pauline R. Clance and Suzanne A. Imes. Despite external evidence of their competence, those exhibiting the syndrome remain convinced that they are frauds and do not deserve the success they have achieved. Proof of success is dismissed as luck, timing, or as a result of deceiving others into thinking they are more intelligent and competent than they believe themselves to be. This book presents an accessible and engaging examination of IS and how it effects us, not just at work, but as teenagers, parents and beyond. Using interactive quizzes to help you identify if you suffer and offering tips and tools to overcome your insecurities, psychologist Dr Sandi Mann will draw on her experience not only as an academic, but also as a practitioner, to present a comprehensive guide to understanding and overcoming IS.
Why Do I Feel Like an Imposter?: How to Understand and Cope with Imposter Syndrome
Why Do I Feel Like an Imposter?: How to Understand and Cope with Imposter Syndrome
by: Sandi Mann4 : 29 : 239 Chapters
Many of us share a shameful little secret: deep down we feel like complete frauds and are convinced that our accomplishments are the result of luck rather than skill. This is a psychological phenomenon known as 'Imposter Syndrome'. This book examines the reasons why up to 70% of us are developing this syndrome-and what we can do about it. All of us, at one point or another, have questioned our capabilities and competence. Maybe you've wondered how you got hired and, handed big job responsibilities? One recent article suggested that 70% of people "will experience at least one episode" of IS in their lives. Imposter Syndrome (also known as imposter phenomenon, fraud syndrome, or the imposter experience) is a concept describing individuals who are marked by an inability to internalize their accomplishments and a persistent fear of being exposed as a 'fraud'. The term was coined in 1978 by clinical psychologists Pauline R. Clance and Suzanne A. Imes. Despite external evidence of their competence, those exhibiting the syndrome remain convinced that they are frauds and do not deserve the success they have achieved. Proof of success is dismissed as luck, timing, or as a result of deceiving others into thinking they are more intelligent and competent than they believe themselves to be. This book presents an accessible and engaging examination of IS and how it effects us, not just at work, but as teenagers, parents and beyond. Using interactive quizzes to help you identify if you suffer and offering tips and tools to overcome your insecurities, psychologist Dr Sandi Mann will draw on her experience not only as an academic, but also as a practitioner, to present a comprehensive guide to understanding and overcoming IS.

Coping with Anxiety: Ten Simple Ways to Relieve Anxiety, Fear, and Worry

By: Edmund Bourne

Chapter Count: 12

Views: 1.4K

Novel Tags: -

Novel Type: Self-Development

0
Relieve anxiety, fear, and worry for good! Fully revised and based in the latest research, this second edition of Coping with Anxiety includes the latest DSM updates and provides immediate, user-friendly, and effective strategies to stop anxiety at its source. If you suffer from anxiety, you may try to avoid the situations that cause you to feel uneasy. But avoidance isn’t the answer—and letting your fears and worries constantly hold you back will keep you from living the life you truly want. So, how can you learn to cope with your anxiety while it’s happening? In Coping with Anxiety, Second Edition, renowned anxiety expert and author of The Anxiety and Phobia Workbook, Edmund Bourne, offers a clinically proven, step-by-step program to help you overcome the physical, mental, and emotional symptoms of anxiety. The exercises in this book can be done in the moment, whenever you feel anxious, and will help you move past your fears and start living the life you were meant to live. Don’t let anxiety keep you one step behind. This book will show you how to face your fears, overcome panic when it happens, and take charge of your anxiety once and for all.
Coping with Anxiety: Ten Simple Ways to Relieve Anxiety, Fear, and Worry
Coping with Anxiety: Ten Simple Ways to Relieve Anxiety, Fear, and Worry
by: Edmund Bourne5 : 52 : 1412 Chapters
Relieve anxiety, fear, and worry for good! Fully revised and based in the latest research, this second edition of Coping with Anxiety includes the latest DSM updates and provides immediate, user-friendly, and effective strategies to stop anxiety at its source. If you suffer from anxiety, you may try to avoid the situations that cause you to feel uneasy. But avoidance isn’t the answer—and letting your fears and worries constantly hold you back will keep you from living the life you truly want. So, how can you learn to cope with your anxiety while it’s happening? In Coping with Anxiety, Second Edition, renowned anxiety expert and author of The Anxiety and Phobia Workbook, Edmund Bourne, offers a clinically proven, step-by-step program to help you overcome the physical, mental, and emotional symptoms of anxiety. The exercises in this book can be done in the moment, whenever you feel anxious, and will help you move past your fears and start living the life you were meant to live. Don’t let anxiety keep you one step behind. This book will show you how to face your fears, overcome panic when it happens, and take charge of your anxiety once and for all.

The Handbook for a Happy Cat: Speak Their Language, Decode Their Quirks, and Meet Their Needs—So They'll Love You Back!

By: Liesbeth Puts

Chapter Count: 63

Views: 1.7K

Novel Tags: -

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Give your best friend more purr and pounce with this whiskers-to-tail guide to the good life! One reason we’re wild for cats is that our cats are still wild at heart. On our laps, they’re purring lovebugs, but on the prowl, they’re fearsome hunters—with territorial instincts to match. The Handbook for a Happy Cat takes us inside the feline mind to decode what our cats really want in life and how they try to tell us. You’ll learn: Why a bigger water bowl does away with “whisker stress” How to move like a mouse for maximum fun at playtime Skills to teach your kitten for a lifetime of easy vet visits, grooming, and more Subtle signs of stress such as excessive scent-marking and lip-licking How to tell frolic from fighting in the multi-cat household (and how to give frenemies a fresh start) What makes a scratching post so tempting that your sofa will be spared How to reassure a spooked cat with the “slow blink” Why it’s pointless to “punish” a cat—but training is possible! Certified behaviorist Liesbeth Puts traces every feline mystery to cats’ natural behavior and needs. A happy cat is a cat who can be herself!
The Handbook for a Happy Cat: Speak Their Language, Decode Their Quirks, and Meet Their Needs—So They'll Love You Back!
The Handbook for a Happy Cat: Speak Their Language, Decode Their Quirks, and Meet Their Needs—So They'll Love You Back!
by: Liesbeth Puts5 : 21 : 3063 Chapters
Give your best friend more purr and pounce with this whiskers-to-tail guide to the good life! One reason we’re wild for cats is that our cats are still wild at heart. On our laps, they’re purring lovebugs, but on the prowl, they’re fearsome hunters—with territorial instincts to match. The Handbook for a Happy Cat takes us inside the feline mind to decode what our cats really want in life and how they try to tell us. You’ll learn: Why a bigger water bowl does away with “whisker stress” How to move like a mouse for maximum fun at playtime Skills to teach your kitten for a lifetime of easy vet visits, grooming, and more Subtle signs of stress such as excessive scent-marking and lip-licking How to tell frolic from fighting in the multi-cat household (and how to give frenemies a fresh start) What makes a scratching post so tempting that your sofa will be spared How to reassure a spooked cat with the “slow blink” Why it’s pointless to “punish” a cat—but training is possible! Certified behaviorist Liesbeth Puts traces every feline mystery to cats’ natural behavior and needs. A happy cat is a cat who can be herself!
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