Self-Development Audiobooks

FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More

Few of us know how to navigate the territory of traumatic loss successfully. Sweet Sorrow shows how we can respond and grow stronger from loss and suffering. Written by a psychologist and certified bereavement trauma specialist in the decade following the loss of her husband, father, mother, and only sibling, this carefully considered work provides perspective on grief and healing over time. This longer-term approach allows readers to have a more complete and accurate picture of the oscillations of grief over time. The book describes not only the immediate agony of the author’s losses, but also the process of starting over and making a successful new life as a single person full of hope and joy. Sweet Sorrow combines the author’s psychological expertise and clinical experience with the compelling art of memoir to illuminate the surprising ways in which loss survivors can grow and even thrive to achieve wholeness after heartbreaking, traumatic losses. Using findings from post-traumatic growth, as well as evidence-based psychological approaches, Sweet Sorrow illustrates through story and example, ways for grief survivors to start over, to manage chaos and stress, to let go, and to heal with new strategies and re-storying. Sweet Sorrow also provides resources and recommendations for self-care, as well as tips and suggestions for all of us trying to respond creatively and helpfully to those around us suffering loss. Ultimately, Sweet Sorrow is a book of inspiration intended to companion readers through the processes of loss and grief much like a helpful Sherpa might guide a lost traveler.

Have you ever spent 10 minutes looking for your reading glasses, and they were on the top of your head? Or, have you walked into a room and forgotten why you went there? Where are your car keys? What’s normal aging? When should you be concerned? Is there anything you can do to maintain your brain health as you age? This book provides useful, achievable actions you can take, accurate information about identifying problems, and real solutions. Our team offers anecdotes and scientifically validated information -- important tools in separating myth from reality. Our book is different from others on the market because our information and recommendations are based on scientifically validated, peer-reviewed studies published in reputable journals by world-renowned researchers in the neuroscience field, including our authors. We separate fact from fiction to ensure that our recommendations are practical, useful, achievable, and measurable. Our authors are recognized experts in the field of aging, cognition, and brain health. Most of the competition is not. Written by a world-renowned cognitive specialist, an extraordinary housecall physician, and an award-winning author on eldercare issues – all of whom specialize in caring for those with cognitive impairment -- this book is based on our expertise, practical experience, and peer-reviewed research. In addition to providing scientifically validated information and practical advice, our book separates myth from reality. Brain health, cognitive impairment, and mood disorders are serious issues. With the Baby Boomer market growing older and growing concerned about their and their parents’ brain health, the marketplace has attracted frauds, charlatans, and some well-meaning but poorly informed people who offer unproven and often dangerous products. Our authors are recognized experts, our practical experience is solid, and our science is peer-reviewed and validated.

Give your best friend more purr and pounce with this whiskers-to-tail guide to the good life! One reason we’re wild for cats is that our cats are still wild at heart. On our laps, they’re purring lovebugs, but on the prowl, they’re fearsome hunters—with territorial instincts to match. The Handbook for a Happy Cat takes us inside the feline mind to decode what our cats really want in life and how they try to tell us. You’ll learn: Why a bigger water bowl does away with “whisker stress” How to move like a mouse for maximum fun at playtime Skills to teach your kitten for a lifetime of easy vet visits, grooming, and more Subtle signs of stress such as excessive scent-marking and lip-licking How to tell frolic from fighting in the multi-cat household (and how to give frenemies a fresh start) What makes a scratching post so tempting that your sofa will be spared How to reassure a spooked cat with the “slow blink” Why it’s pointless to “punish” a cat—but training is possible! Certified behaviorist Liesbeth Puts traces every feline mystery to cats’ natural behavior and needs. A happy cat is a cat who can be herself!

Popular blogger Ilana Jacqueline offers smart and savvy advice, humor, and practical tips for living with an invisible chronic illness. Do you live with a chronic, debilitating, yet invisible condition? You may feel isolated, out of step, judged, lonely, or misunderstood—and that’s on top of dealing with the symptoms of your actual illness. Take heart. You are not alone, although sometimes it can feel that way. Written by a blogger who suffers from an invisible chronic illness, Surviving and Thriving with an Invisible Chronic Illness offers peer-to-peer support to help you stay sane, be your own advocate, and get back to living your life. This compelling guide is written for anyone suffering with an illness no one can see—such as postural orthostatic tachycardia syndrome (POTS), chronic fatigue syndrome (CFS), fibromyalgia, multiple chemical sensitivity (MCS), Lyme disease, lupus, dysautonomia, or even multiple sclerosis (MP). This book will tell you everything you need to know about living with a complicated, invisible condition—from how to balance sex, dating, and relationships to handling work and school with unavoidable absences. You’ll also learn to navigate judg-y or skeptical relatives and strangers and—most importantly—manage your medical care. Suffering from a chronic illness doesn’t mean you can’t live an active, engaged life. This book will show you how.

This novella is also published as part of the collection SWEET HOME COWBOY. The Hathaway sisters might have grown up apart, but when they agree to move to Jasper Creek, Oregon, to revitalize their grandfather’s farm, it seems a straightforward decision. Until they meet their neighborhood cowboys… Tomboy Joey has more affinity with farm equipment than men, until a brooding cowboy changes her mind. The sisters’ feelings are anything but simple, but with the love and support of each other, they discover that a cowboy might be the sweetest thing of all about coming home.

A marvel of evolution is that humans are not solely motivated by their desire to experience positive emotions. They are also motivated, and even driven to achieve, by their attempt to avoid or seek relief from negative ones. What Motivates Getting Things Done: Procrastination, Emotions, and Success explains how anxiety is like a highly motivating friend, why you should fear failure, and the underpinnings of shame, distress, and fear in the pursuit of excellence. Many successful people put things off until a deadline beckons them, while countless others can't resist the urge to do things right away. Dr. Lamia explores the emotional lives of people who are successful in their endeavors--both procrastinators and non-procrastinators alike--to illustrate how the human motivational system works, why people respond to it differently, and how everyone can use their natural style of getting things done to their advantage. The book illustrates how the different timing of procrastinators and non-procrastinators to complete tasks has to do with when their emotions are activated and what activates them. Overall, What Motivates Getting Things Done illustrates how emotions play a significant role in our style of doing, along with our way of being in the world. Readers will acquire a better understanding of the innate biological system that motivates them and how they can make the most of it in all areas of their lives.

A clear and utterly practical ninety-day program for discovering a new direction for your life—now completely revised and updated by the author! In Now What? pioneering life coach Laura Berman Fortgang shares the process that she has used to help hundreds of clients make major changes in their lives. Whether it’s moving on from a dead-end job, discovering an entirely new creative outlet, or answering the age-old question “What am I meant to do with my life?” this book provides a clear and practical ninety-day program that can help you make major changes in your life. This revised edition valuable insights into how to stoke change, including: Ten years of additional client experience; Reports from 500 coaches worldwide who have trained to use this material with clients; New stories and modern-day dilemmas addressed; QR codes and additional interactive materials. For anyone who feels drawn toward a life-changing move but is not sure exactly what to do or how to move forward, Now What? presents a concrete process for finding and pursuing a new path in life.

Customer Success Leads to Your Success If you liked Crucial Conversations , The Challenger Sale or books by Grant Cardone, you’ll love Closing the Sale . Guide the conversation. Closing is a process, not an event. In the closing process, there are inevitably many conversations with a variety of potential clients. Closing the Sale will teach you how to influence good decisions to achieve mutually beneficial outcomes from these conversations. Turn talking into decision making. For clients, decision making can seem daunting. They may often favor the noncommittal "maybe" over the decisive "yes" or "no." Essential Secrets to Closing the Sale will teach you how to help your clients make the best possible decisions for both their business goals and your own. Customer success is your success. Closing the Sale will show you how to attain the only real success. the win-win situation. Because the more you focus on creating success for your clients, the more successful you will be. Closing the Sale will teach you the five essential skills to the sale closing process: Identify the End in Mind Decision Address Client Key Beliefs Resolve Objections Prepare the Conditions for Good Decision Making Open Purposefully, Close Powerfully

Today more than ever, everyone must be her or his own healer, and this is especially true in the management of anxiety and depression. In the first major conceptual leap in mental health care in forty years, Mind Easing's Three-Layered Healing Plan harmonizes wellness approaches, therapy, and, when needed, medicine into a safe and effective plan tailored to the needs and wishes of the individual. Written by noted psychiatrist Bick Wanck, MD, one of the founders of the American Academy of Addiction Psychiatry and an experienced clinician, writer, and educator, Mind Easing shows how to relieve and often resolve anxiety and depression by assisting the mind's natural ability to heal. Along with non-medicinal healing methods, Mind Easing shows how to use psychiatric medicine (if needed) safely and effectively as part of a mindfully constructed healing plan. Because some psychiatric medicines can blunt feelings and dull thinking, they can impede the flow of healing and interfere with the pleasures of living. Mind Easing suggests when and how psychiatric medicines may be stopped when they are counterproductive to healing. Mind Easing presents a comprehensive Three-Layered Healing Plan for anxiety and depression. Some readers will find all they need in Layer One: Enhancement of Healing without needing the help of a professional. Others will benefit from Layer Two: Guidance which describes how psychotherapy, body and energy work, and spiritual guidance may be used to assist healing. Those readers who experience severe anxiety and depression will find helpful information in Layer Three: Restoration of Healing. where Dr. Wanck explains the concepts of "soft" and "hard" anxiety and depression. Soft anxiety and depression are generally caused by stressful current life events or past genetically inherited conditions or by physiologic hardening of symptoms resulting from persistent or severe adversity or trauma.