Self-Development Audiobooks

FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More

An entertaining and insightful pageturner about modern marriage and a tight-knit group of friends navigating their 30s and beyond. It's tradition that on everyone's birthday, the three couples gather to celebrate. They've toasted each other's big life milestones, and been there for each other through loss and disappointment, too. Nathan is the first to turn 40, and when the cake arrives, he makes a shocking announcement. The birthday ritual, and the group of friends, will never be the same again. Confessions follow, and secrets get revealed. One couple's crumbling marriage forces the other two couples to reexamine their own marriages, and the fault lines that lurk beneath. Will their bonds be strong enough to survive issues like infidelity, infertility, and waning passion, plus a series of crises that push each relationship to the brink? The answers may prove surprising. A year after Nathan's big declaration, as the group gathers for the year's final birthday celebration, every person and every relationship will be fundamentally changed. Perfect for fans of Emma Straub, J. Courtney Sullivan, and Rebecca Serle, Reservations for Six is a deeply satisfying novel full of wisdom, humor, and heart. It shines a spotlight on the phase of marriage when the fabric has started to fray, and deftly observes how couples cope, grow, and eventually thrive-together or apart.

Blending Families responds to the need for a book that explores step-parenting by starting with the marriage as the central relationship in a new blended family unit. Just as you are better able to help your child in an airplane emergency if you put your oxygen mask on first, you are better able to blend two families if you take care of the marriage first. Starting with a discussion of attachment styles, the authors explore how those styles translate into the new family unit when trying to forge a new marriage while parenting tween and teen children in a family unit that is new to them as well. They provide parenting guidance premised on the fact that parenting occurs within a context, and in this case, a context that is unfamiliar territory for everyone involved. Using true stories throughout, they explore the variety of challenges that may arise, such as sibling rivalry, puberty, dating, emotional and intellectual differences, and preferential treatment, and offer suggestions for overcoming obstacles to fully blending. By focusing the light on the marriage as the most important source of stability, the authors encourage readers to develop a style of parenting that works for everyone and brings a sense of unity and strength to the household.

Raising Your Kids to Succeed: What Every Parent Should Know describes what parents can do to be effective and help their children succeed, both in school and in life. Part I opens with some big, foundational questions, including the need for parents to realize their own importance. It goes on to discuss how to create a family mission statement, the importance of creating family traditions and rituals, and the pivotal need to model good behavior. Part II starts by exploring ways to let your kids know the importance you attach to education. It stresses the importance of really listening to your kids, reading to them, getting outside with them to enjoy nature, and teaching them life skills. Part III explores ways for you to be present at your child’s school and to be an advocate for your child. It also focuses on the issue of bullying and how to counter a toxic, sexualized and violent culture. Raise Your Kids to Succeed will help your children succeed and reach all of the dreams that you have for them—and, more important, the ones they have for themselves.

Achieving and sustaining success is difficult. Why do some people struggle to get started or stay the course? Why do others seem to sabotage their hard-earned victories? What makes some people stumble and fall, when they seem to possess the requisite skills to soar? Most importantly, what can be done to change these patterns and their outcomes? Based on years of research, Mastering Fear answers these questions and many more with its surprising perspective on stress, fear, and the single most important skill necessary to achieve maximum results. Studies worldwide have tracked the lives of hundreds of individuals over decades in search of the foundations of excellence. Dr. Maurer has culled and refined this data, dispelling current myths and revealing practical strategies to maximize passion and performance in any individual, team, or organization.

Have you ever spent 10 minutes looking for your reading glasses, and they were on the top of your head? Or, have you walked into a room and forgotten why you went there? Where are your car keys? What’s normal aging? When should you be concerned? Is there anything you can do to maintain your brain health as you age? This book provides useful, achievable actions you can take, accurate information about identifying problems, and real solutions. Our team offers anecdotes and scientifically validated information -- important tools in separating myth from reality. Our book is different from others on the market because our information and recommendations are based on scientifically validated, peer-reviewed studies published in reputable journals by world-renowned researchers in the neuroscience field, including our authors. We separate fact from fiction to ensure that our recommendations are practical, useful, achievable, and measurable. Our authors are recognized experts in the field of aging, cognition, and brain health. Most of the competition is not. Written by a world-renowned cognitive specialist, an extraordinary housecall physician, and an award-winning author on eldercare issues – all of whom specialize in caring for those with cognitive impairment -- this book is based on our expertise, practical experience, and peer-reviewed research. In addition to providing scientifically validated information and practical advice, our book separates myth from reality. Brain health, cognitive impairment, and mood disorders are serious issues. With the Baby Boomer market growing older and growing concerned about their and their parents’ brain health, the marketplace has attracted frauds, charlatans, and some well-meaning but poorly informed people who offer unproven and often dangerous products. Our authors are recognized experts, our practical experience is solid, and our science is peer-reviewed and validated.

You Can Get Through This. Your doctor told you it was breast cancer. So now what?! You'll need plenty of essential advice—the kind that only comes from someone who's been there. In Just Get Me Through This! Deborah A. Cohen and Robert M. Gelfand, M.D. help you deal with all the ups and downs of the breast cancer experience. From the shock of diagnosis to getting through treatment to getting on with your life, they pack it with plenty of straight talk and practical tips. This newly updated edition also includes advice from two prominent breast cancer surgeons. Each step of the way, this wise and witty companion will be there with unfailing inspiration and heart-to-heart support. It's also simple to use, with an accessible format—to make even the toughest days a whole lot easier.

A clinical psychologist specializing in behavioral medicine presents a dozen practical approaches to transforming loss, pain, and suffering into positive growth and hope. Just as some flowers only bloom in the dark, so too, some people only grow by experiencing tough times. Each chapter explains an empirically based principle for handling adversity, followed by writing prompts designed to help readers experience the axiom personally. Tools such as self-reflection, meaning-making, narrative creation, benefit-finding, and inspired value-based action help readers move through their trauma toward a new exuberance for life.

#1 Amazon New Release ─ Transform your relationship with your mother The best news on the planet is that your mother doesn't have to change in order for you to be happy. In fact, author Karen C.L. Anderson will take it a step further and say, your mother doesn't have to change in order for you to be free, peaceful, contented, and joyful. You can emotionally separate without guilt: Inspired by her own journey, Anderson's Difficult Mothers, Adult Daughters: A Guide For Separation, Liberation & Inspiration shows women how to emotionally separate from their mothers without guilt and anxiety so they can finally create a life based on their own values, desires, needs, and preferences. Not to mention being able to like and respect themselves during the process. Learn through the experiences of others: Through personal stories and experiences, practical tools that can used right away to feel better, and journal prompts, Anderson compassionately leads women who struggle in their relationships with their mothers through a process of self-awareness and understanding. Anderson's work with hundreds of women and her own personal work have resulted in profound growth and transformation. Anderson knows the results are nothing short of miraculous. Funny and compassionate: This book is about Anderson discovering and accepting the whole of who she is (separate from her mother), and making her discoveries accessible to women struggling to redefine their challenging relationships with their mothers. Her writing is relatable, real, funny, and compassionate. What you'll learn inside this book: Why mothers and daughters tend to have difficult relationships How to heal and transform your mother "wounds" from sources of pain into sources of creativity and wisdom How to tell your stories in a way that empowers you, rather than making you powerless How to handle the uncomfortable emotions that seem inevitable when it comes to your relationship with your mother The art of creating, articulating, and maintaining impeccable boundaries How to stop "shoulding" when it comes to yourself and your mother How to "re-mother" yourself and acknowledge, honor, and meet your own preferences and needs And much, much more

From Cradle to Classroom: A Guide to Special Education for Young Children is a book written for regular and special education teachers, school administrators, school psychologists, related educational personnel, day care providers, parents, graduate students, and policy makers who work on behalf of infants, toddlers, and preschoolers to ensure they are ready for formal education when they reach age 5. It reflects a keen understanding that early interventions are most effective in reducing the potential for special education or other support services later in a child’s development. Research shows the benefits of investing in early intervention and high-quality preschool as a way to mitigate educational gaps in learning and to improve the development of children across all domains (Executive Office of the President of the United States, 2015; Lynch & Vaghul, 2015; Yoshikawa et al., 2013). Throughout the book, readers will find strategies to help atypical children navigate the world as they move from infancy to toddlerhood, and to preschool and beyond. The chapters dig deep and offer expansive understandings of the components necessary to ensure young children, especially those with exceptionalities, become successful students.