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FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More

BOOK 1 She needs money. He needs a wife. The situation is a win-win for Anastasia and Caleb. To save her family, Anastasia signed a contract to marry Caleb for a year. Starting from a contract marriage, will it end up in a real marriage? Amidst the challenges, will they break a rule from the contract to survive in this marriage? or will they end up losing each other? ********************** BOOK 2 To gain freedom from her overprotective parents' hands, the sunshine Thalia Carter refused to have her internship at her family's company. In the end, she got accepted into a company she didn't expect.  As soon as he saw her resume, the grumpy Damon Kane immediately approved her internship. Not because he was fond of her but because he literally hated her surname. He plans to make her life a living hell. Hate filled the office, but what happens if love blooms without their knowing? Despite the 11 years between them, will this office age gap romance be possible for these two? ********************* This book combines Book 1 and Book 2 in the series. Book 2 starts after Chapter 130.

Murder can be most foul… Is a sweet ending possible when a rival meets his bitter end? Marilyn Hayes, amateur sleuth and owner of SubLime Sweets, Key West’s most popular pie shop, is stunned when a nearby rival starts selling Key Lime pie. The pie mysteriously tastes all too similar to Marilyn’s, and when her rival starts giving his Key Lime pie away for free, Marilyn’s business takes a huge hit. Furious, she tries to beat him at his own game, but when she lashes out, and her rival is later found dead in his shop, her actions look more than suspicious. A special investigator comes in to tackle the case, and his gaze is laser-focused on Marilyn…as the prime suspect. With business dwindling rapidly, and a detective who is ready to close the case and throw Marilyn in jail, the stressed-out pie baker has to find the real killer before it’s too late. Will she clear her name and save her business? Find out in this delicious Cozy Culinary Mystery!

Part memoir, part cultural exploration, this book covers the author’s journey as she grows up in an evangelical Christian home, leaves religion behind as a young adult, and goes on to raise children in a family outside of religious belief. Maria Polonchek weaves a personal story with up-to-date studies and philosophic exploration of what it means to raise secular children in an otherwise religious world. Offering careful and respectful advice for other parents who are raising their children outside of a particular religious belief system, she explores the many other ways of instilling identity, belonging, and meaning into our lives and the lives of children. Honest and irreverent, the author admits to her religious “baggage” and searches for better understanding of such topics as religious education, morality, awe, death, purpose, and meaning, and tradition from secular perspectives. She interviews experts, looks at various studies, and turns to a variety of sources for answers, while maintaining a casual and personal tone. While she ultimately argues for parents to let their children shape their own beliefs, she encourages families to tend to existential and social needs that sometimes go unnoticed or unconsidered in life outside religion.

“Marry me? Aren’t you scared of death?”Rumor has it Eliljah Moses is a jinx to everyone close to him, that his ill fate was the reason both his sisters and three fiancees had all died.Sally Summers married him with no expectations, and was ready to embrace death should it come for her.Initially she thought she would have to care for him, but little did she expect to be pampered to the nines by him.In his words, “She’s my woman, only I can bully her.”He also said, “Whoever dares to touch my woman, I’ll be sure to make their lives a living hell.”He even said, “My woman will bear me a pile of children!”

FULL OF TWISTS AND TURNS, A HEARTSTOPPING MYSTERY FROM YOUR NEW CRIME FICTION OBSESSION: BIBA PEARCE. A serial killer who dumps the victims’ bodies in Soho Square. A sleepless detective thwarted by his box-ticking boss. Detective Rob Miller thinks he’s seen it all, but this murder scene takes his breath away. The victim is bound and gagged, with whip marks on his back. The location is one of the busiest squares in London. The cause of death appears to be strangulation. Murder or a game gone wrong? The prime suspect is the victim’s partner. Under pressure from his superiors, Rob makes an arrest despite his doubts. But another body is found: bound, gagged and dumped in the middle of central London. Again, there are no witnesses. Now Rob’s on the hunt for a serial killer with a fetish — and a talent for staying invisible. Then the killer makes it personal . . . AN UNSTOPPABLE CRIME MYSTERY THAT YOU WON’T BE ABLE TO PUT DOWN. This gripping page-turner is perfect for fans of Helen H. Durrant, Mick Herron, Joy Ellis, Angela Marsons, Rachel McLean, Alex Smith and J.M. Dalgliesh. MEET THE DETECTIVE DI ROB MILLER An ambitious young detective gunning for promotion. He will do anything for his job, but can he also keep his personal life under control? His ten-month-old son has yet to learn how to sleep through the night, but at least he has his dog. THE SETTING The Murder Investigation Team is based out of leafy Putney, with its overgrown often-flooded riverbanks. One way the river leads into central London, the other out into the countryside. It’s an idyllic setting that masks a criminal underworld.

When Maddie McGuire finds herself tumbling over a cliff while hiking The Cotswold Way, she uncovers much more than ancient woods. Terrified by her shocking discovery, she returns to the safety of her international internship at the Roman Baths only to find competition in the form of the tittering, aristocratic Gwendolyn De Valence, who has captured the attention of everyone Maddie hopes to impress. Turning to her boyfriend Constable Edward Bailey, only reveals dark secrets about his past, leading her down a dangerous path which, this time, she may be unable to escape.

"Let go of me! Hey—" "You want me to let go of you? Not until you satisfy me!"In order to save the child in her womb, Yvette Ortega puts on a show and feigns her own suicide. From that day onward, she ceases to exist in Alexander Crawford's world, and the mention of "Yvette" becomes taboo to him.Beyond anyone's expectation, the two meet again four years later. She finds him cold, merciless, and absolutely hating her guts. But as time goes on, he finds that he's once again, utterly and hopelessly intoxicated with her and desperately needs her, both in his life and in his bed …

She doesn't know this yet, but he is the richest man in the entire world.Marcus Coleman is the matrilocal live-in husband of Vivian Lorimer, the belle of Cromford City and a member of one of Cromford City's upper-middle-class families. However, he is also the Pantheon's Drakon—a position that enables him to shower anyone with luxuries unimaginable to humankind.As Marcus and Vivian's wedding anniversary draws closer, the taunts directed toward them are vicious as ever. However, unlike all the previous disappointing years, this year, Vivian is in for a surprise. A mysterious supreme billionaire appears, showering her with gifts one could only gaze at in envy. As the tensions in the Lorimer family reach an all-time high, can Vivian simultaneously save her family and find out the identity of the billionaire before her world comes crashing down around her?

After a forced divorce, Maia Burgess became trapped in a web of lies that led to her apparent death in a fire.A year later, she resurfaced. Maia was now the CEO of Starlight Entertainment and determined to expose those who had wronged her.She became the top dog in high society. However, rumors started swirling that Maia was involved with not one, but three dashing men.Business tycoon Cedric Larkin dropped a multi-billion-dollar deal to spend a private moment with her in the back of a car. He even playfully called her his wife again.With a prominent lawyer and a rising movie star both competing for Maia’s affection, Cedric had trouble reuniting with his ex-wife.After he declared his intention to remarry Maia, the burning question on everyone’s lips was: Will Cedric win her back?