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Reduce, Reuse, Reimagine: Sorting Out the Recycling System
Reduce, Reuse, Reimagine: Sorting Out the Recycling System
Ecosystems require balance to survive, and when that balance is compromised, as in the extinction of a resource or a species, disaster can fall onto the system as a whole. This vital management of resources can be seen in economic systems, as well. A healthy ecosystem is like a healthy economy, with competing mechanics inadvertently working in concert to sustain itself. In both of these worlds, we observe that when a healthy distribution of resources is achieved, systems can not only function, but flourish. The United States’ recycling system has the potential to create over one million new jobs and remove a massive amount of greenhouse gases from the atmosphere. A functional recycling system can also save money by providing manufacturers with high quality materials to generate new items. However, this potential has yet to be embraced. Unlike the layers of systems seen in a thriving and healthy forest, our recycling system is bottlenecked, clustered, and contaminated. How can the United States – one of the leading nations on innovation and technology – lag behind in the most obvious of resource recovery systems? Where in the history of recycling did we veer so far off course as to continue hovering at a dismal 34% recycling rate, while other nations have rates double that or more? In the years following World War II there was a rise in recycling efforts but in recent years there has been a great decline. Americans want to recycle, and to know that their actions make a difference. They want confirmation that their time spent sorting recyclables from trash isn’t wasted. But while we see many efforts to support recycling much of our waste still ends up in landfills. Throughout Reduce, Reuse, Re-imagine, Beth Porter provides a great resources about recycling, explaining the complexity, guiding individual action, and contextualizing its history. This book reveals how we arrived at this state of dysfunction, and what steps we need to employ to be an active participant in strengthening our recycling system. Nature knows how to recycle itself, decomposing waste back into the soil to continue the circle of growth. We should follow its lead.
0817 viewsCompleted
The Subversive Copy Editor: Advice from Chicago (or, How to Negotiate Good Relationships with Your Writers, Your Colleagues, and Yourself), Second Edition
The Subversive Copy Editor: Advice from Chicago (or, How to Negotiate Good Relationships with Your Writers, Your Colleagues, and Yourself), Second Edition
Carol Fisher Saller Self-Development
Longtime manuscript editor and Chicago Manual of Style guru Carol Fisher Saller has negotiated many a standoff between a writer and editor refusing to compromise on the “rights” and “wrongs” of prose styling. Saller realized that when these sides squared off, it was often the reader who lost. In her search for practical strategies for keeping the peace, The Subversive Copy Editor was born. Saller’s ideas struck a chord, and the little book with big advice quickly became a must-have reference for copy editors everywhere. In this second edition, Saller adds new chapters, on the dangers of allegiance to outdated grammar and style rules and on ways to stay current in language and technology. She expands her advice for writers on formatting manuscripts for publication, on self-editing, and on how not to be “difficult.” Saller’s own gaffes provide firsthand (and sometimes humorous) examples of exactly what not to do. The revised content reflects today’s publishing practices while retaining the self-deprecating tone and sharp humor that helped make the first edition so popular. Saller maintains that through carefulness, transparency, and flexibility, editors can build trust and cooperation with writers. The Subversive Copy Editor brings a refreshingly levelheaded approach to the classic battle between writers and editors. This sage advice will prove useful and entertaining to anyone charged with the sometimes perilous task of improving the writing of others.
0787 viewsCompleted
A Dangerous Atrophy
A Dangerous Atrophy
Rosaline died, and Sean personally put Jane into the women's prison for it. "Take good care of her"— his words made her three years in prison a living hell and even cost her a kidney. Before she went to prison, Jane said, "I didn't kill her," but Sean was unmoved. After her release from prison, she said, "I killed Rosaline, I'm guilty as sin!" Sean was livid as he said, "Shut up! I don't want to hear you say that!" Jane laughed. "Yes, I killed Rosaline Summers, and I did three years in prison for it." She escaped, and Sean scoured the whole world for her. Sean said, "I'll give you my kidney, Jane, if you'll give me your heart." But Jane looked up at Sean and said, "I don't love you anymore, Sean…"
10768 viewsOngoing
Scrimmage Gone South: Love Gone South #2
Scrimmage Gone South: Love Gone South #2
Alicia Hunter Pace all
Tolly Lee is pearls, debutant balls, and old silver on the breakfast table. She is ashamed of something she did thirteen years ago, but she was only sixteen and she didn't set out to do it. Still, she should not have led college senior Nathan Scott to think she was his age. She never imagined a football star like him would keep calling her, but it was mostly a long distance relationship and it's not like they had sex. In the end, she paid for her sins with her heart and she might not be done paying. When she moved to Merritt, Alabama, Nathan had been gone for over a decade. Now that he's back, and if the good citizens of her adopted hometown learn of her part in costing their hometown hero his chance at an NFL career, she might as well pack up her law practice and move to Siberia. A sports commentator christened Nathan Scott "The Angel" because of his flawless face and his ability to leap to catch a football, as if he had wings. He still has the face but his leaping days ended when he was injured after going on the football field distracted, only hours after catching the girl of his dreams in a terrible lie. He would never have accepted the job as head football coach of Merritt High if he'd known Tolly had set up shop on Main Street. Not that he still has feelings for her. But a small town has a way of reviving the past and when common interest in an orphaned teenager forces Tolly and Nathan to agree to an uneasy truce, guilt and old resentments resurface. With no end zone in sight, their mutual attraction leads to a Scrimmage Gone South.
0658 viewsCompleted
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman Self-Development
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
0622 viewsCompleted
A Lime to Kill: Key Lime Cozy Mysteries, Book One
A Lime to Kill: Key Lime Cozy Mysteries, Book One
Revenge may be best served cold… But the right pie can be murder. Key Lime pie shop owner, Marilyn Hayes, moved to the sublime paradise of Key West after her divorce to make a new life for herself and her daughter. With unshakable determination, and a killer recipe for Key Lime pie, she grew her home-based business into a thriving enterprise and opened a shop across the street from the beach. Life was sunny and sweet, until murder walked into Marilyn’s quirky little shop, bringing with it a whole heap of trouble. When a man is found dead, and her daughter is implicated in the crime, Marilyn reluctantly becomes an amateur sleuth, sniffing out clues and putting herself in danger in the process. Will her determination and smarts lead her to catch a criminal? Or, will she get caught up in a dangerous game of cat and mouse? Find out in this fast-paced Culinary Cozy Mystery!
0596 viewsCompleted
My Wife, My Supreme Majesty
My Wife, My Supreme Majesty
Dylan Moore did not marry Nora Smith out of love. Their vows were exchanged under his sheer desperation and imminent need for survival after being kicked out of his own family after investing in a venture deemed futile by the rest of his family. Despite being viewed as less than a man by his wife, Dylan found himself falling in love with her during the two years of their union. Now that things are finally looking up for him again financially, he has one and only one goal: He would obliterate the people who once considered him the lowest of the low, people who'd offered him nothing but derision and ridicule while he waded through the most difficult time of his life. Dylan will make his name known again, and this time, he will not fail.
0579 viewsOngoing
Daddy's Doting Addiction
Daddy's Doting Addiction
Naomi Green spent a hundred million dollars hiring an older man, Jack Hough, to fake a marriage, not knowing that he was Gin City's most influential person! After getting married, Jack doted on her as if she was his precious, pure, and kind little Buttercup, regardless of whatever she did!Beating someone up so badly they ended up in the hospital? Great job! Spending a fortune on acquiring a trashy company? Way to go! No matter how despicable Naomi's reputation was, Jack spoiled her through and through! Everyone thought that Jack was nuts for marrying her. No one knew of Naomi's multiple secret identities: genius hacker, brilliant doctor, supermodel, and exceptional gamer! Naomi was hellbent on revenge and she would stop at nothing!
10578 viewsOngoing
Closing the Sale: 5 Sales Skills for Achieving a Win-Win
Closing the Sale: 5 Sales Skills for Achieving a Win-Win
Customer Success Leads to Your Success If you liked Crucial Conversations , The Challenger Sale or books by Grant Cardone, you’ll love Closing the Sale . Guide the conversation. Closing is a process, not an event. In the closing process, there are inevitably many conversations with a variety of potential clients. Closing the Sale will teach you how to influence good decisions to achieve mutually beneficial outcomes from these conversations. Turn talking into decision making. For clients, decision making can seem daunting. They may often favor the noncommittal "maybe" over the decisive "yes" or "no." Essential Secrets to Closing the Sale will teach you how to help your clients make the best possible decisions for both their business goals and your own. Customer success is your success. Closing the Sale will show you how to attain the only real success. the win-win situation. Because the more you focus on creating success for your clients, the more successful you will be. Closing the Sale will teach you the five essential skills to the sale closing process: Identify the End in Mind Decision Address Client Key Beliefs Resolve Objections Prepare the Conditions for Good Decision Making Open Purposefully, Close Powerfully
0571 viewsCompleted
Still Loving You Nonetheless
Still Loving You Nonetheless
Love. Betrayal. Redemption.What would you do when the one you love the most is the one that hurt you the most?Loving him was all she knew. Meredith Leighton had loved Josiah Shelby for as long as she could remember, and she was willing to risk everything for him…no matter the circumstances. But it was not enough for him. After being framed for scheming a horrible act, Josiah chose to divorce her and had sworn to hunt her down and kill her baby that was allegedly his. After three years, the truth finally came to light. Now, Josiah regretted his past decisions and decided to make it up to her, promising to be a good father and a good husband.But would Meredith be able to forgive and forget? Would she be able to take him back into her life and pretend as if nothing had happened between them? 
0563 viewsOngoing

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