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FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More

Naomi Green spent a hundred million dollars hiring an older man, Jack Hough, to fake a marriage, not knowing that he was Gin City's most influential person! After getting married, Jack doted on her as if she was his precious, pure, and kind little Buttercup, regardless of whatever she did!Beating someone up so badly they ended up in the hospital? Great job! Spending a fortune on acquiring a trashy company? Way to go! No matter how despicable Naomi's reputation was, Jack spoiled her through and through! Everyone thought that Jack was nuts for marrying her. No one knew of Naomi's multiple secret identities: genius hacker, brilliant doctor, supermodel, and exceptional gamer! Naomi was hellbent on revenge and she would stop at nothing!

Good friends and healthy friendships are crucial to women's well-being at every stage of life. But what happens when a friendship turns toxic? When a friend becomes hurtful or mistreats another? When a friend abandons another in a time of need? Here, Suzanne Degges-White and Judy Pochel Van Tieghem explore such toxic friendships and how women navigate the ups and downs, as well as how broken friendships can be mended and bad friendships ended. Explaining and illustrating the "rules of friendship" at various stages of life, the authors reveal what it takes to be a good friend, how to identify bad friends, and how to move forward when friendships turn sour. Vignettes of toxic friendship behaviors are shared, as well as tips on how best to respond to these rule-breaking friends in order to rebuild damaged relationships and repair a friendship's foundation (when appropriate) and how to decide when it's time to let go of a relationship that is bringing you down versus keeping you afloat. Information for parents is also provided, to aid them as they help their daughters navigate their friendships. We all need friends, but knowing when and how to let go can help us all be better friends--to ourselves, and also to others.

The shamed Betas daughter left as an orphan in a pack that didn't want her. Forced to live as a servant ranked the lowest of Omegas is mated to the Alpha Heir but doesn't know until she comes of age.Alpha Axel realizes she is his mate, wants her, loves her, but is forced to reject her by his Father. His regret for hurting her, for her running away, forces him to abandon his pack to find her once again when his father tries to make him take a Luna. To Axel, there is no Luna without her. Will he find her?Will she forgive him?Can her first mate be her second chance?

“It is a book for the living as well as for the dying.”—Lama Govinda We are in the midst of a powerful psychedelic renaissance. After four decades of hibernation, the promise of the psychoactive ’60s—that deeper self-awareness, achieved through reality-bending substances and practices, will lead to greater external harmony—is again gaining a major following. The signs are everywhere, from the influence of today’s preeminent psychedelic thinker Daniel Pinchbeck, to the renewed interest in the legacy of Terence McKenna, and to the upsurge of collective, inclusive (and overtly tripped-out) cultural phenomena like the spectacle of Burning Man. The Psychedelic Experience, created in the movement’s early years by the prophetic shaman-professors Timothy Leary, Ralph Metzner, and Richard Alpert (Ram Dass), is a foundational text that serves as a model and a guide for all subsequent mind-expanding inquiries. In this wholly unique book, the authors provide an interpretation of an ancient sacred manuscript, The Tibetan Book of the Dead, from a psychedelic perspective. The Psychedelic Experience describes their discoveries in broadening spiritual consciousness through a combination of Tibetan meditation techniques and psychotropic substances. As sacred as the text it reflects, The Psychedelic Experience is a guidebook to the wilderness of mind and an indispensable resource from the founding fathers of psychedelia.

When photojournalist Liliana Richardson, agrees to go on assignment in Arizona, she has no idea it could cost her everything. But one wrong picture at the right moment puts her on a lethal drug cartel's hit list. Kidnapped and held prisoner in a border town, she is certain her life is over, until the bad boy from her past shows up. Now she's on the run with the only man who ever made her want more. Problem is: She knows she can trust him with her life, but not her heart. Security specialist and former Marine, Jesse James Calhoun, follows a strict code. Work hard, play hard, and never get too involved. When he gets information that the wild girl from his past needs help and fast, he's ready, willing, and able to neutralize the threat. But the spoiled girl he knew is all grown up and has a secret that someone is willing to kill for. Can he keep them alive long enough to uncover her secret? Or will she leave before he can stop a killer, taking his heart with her.

A critical resource for anyone with a cancer diagnosis. Written by a radiation oncologist and cancer researcher, Taking Charge of Cancer offers an insider’s guide to understanding and receiving the best treatment options, choosing the right medical team, and approaching this difficult time with knowledge and hope. Receiving a cancer diagnosis can be terrifying, and the first thing you probably want to know is: How am I going to survive this? Cancer care requires decisions from numerous professionals, delivering treatments that are potentially life-saving, but also potentially dangerous and life-threatening. The chances of cure and survival for any given patient depend on the expertise of the cancer team, and whether procedures are in place to ensure that cancer care is delivered properly. So, how can you make sure you choose the right treatment team and ensure the best chances of survival and long-term health after being diagnosed with cancer? Taking Charge of Cancer is a different type of book for cancer patients—one that goes beyond the cancer information that is currently available, allowing you to truly take control of your cancer treatment. You’ll learn how to obtain and understand medical records, and why these records are critical to your care. You’ll also find the tools you’ll need to determine if the recommendations made by doctors are in keeping with accepted treatment guidelines. You’ll discover how doctors use evidence to decide which treatments are best, as well as how doctors can become biased in their recommendations. And, most importantly, you’ll be able to evaluate whether surgery, radiation, or chemotherapy make the most sense in your specific case—and whether or not these serious treatments are being delivered effectively and safely according to the highest standards. Now that you’ve received a cancer diagnosis, it’s time to set a plan in motion for your recovery. This book will help you do just that—every step of the way.

Part memoir, part cultural exploration, this book covers the author’s journey as she grows up in an evangelical Christian home, leaves religion behind as a young adult, and goes on to raise children in a family outside of religious belief. Maria Polonchek weaves a personal story with up-to-date studies and philosophic exploration of what it means to raise secular children in an otherwise religious world. Offering careful and respectful advice for other parents who are raising their children outside of a particular religious belief system, she explores the many other ways of instilling identity, belonging, and meaning into our lives and the lives of children. Honest and irreverent, the author admits to her religious “baggage” and searches for better understanding of such topics as religious education, morality, awe, death, purpose, and meaning, and tradition from secular perspectives. She interviews experts, looks at various studies, and turns to a variety of sources for answers, while maintaining a casual and personal tone. While she ultimately argues for parents to let their children shape their own beliefs, she encourages families to tend to existential and social needs that sometimes go unnoticed or unconsidered in life outside religion.

After catching her ex-boyfriend in bed with her half-sister, Chloe turns around and sets her eyes on her ex's uncle. Through an odd set of coincidences, the two got hitched.As she secretly rejoices and makes plans to secure her position as the young aunt, her dim-witted friend drops a bombshell—she has married the wrong person.Perplexed, Chloe gazes at the charming man before her. Even though she has missed her original target, she feels it’s still a good bargain and decides to go along.However, one day during a press conference, she makes a shocking discovery—her husband is a well-known investor, and the uncle her ex highly admires is working under him.

Can the former playboy win a second chance with the one who got away? Georgia Hotchkiss swore wild horses couldn’t drag her back to Sundance, Wyoming. It’s her usual bad luck that forces her to take a PR job in her former hometown—right before her ten-year class reunion. The only thing worse than facing her cheating ex-husband at the reunion? Showing up without a date. Tell McKay let Georgia “Hot Lips” Hotchkiss run roughshod over him in high school. But he’s no longer that easily manipulated boy. In the past decade he’s earned a reputation that lives up to the McKay last name. After working a rodeo event together, Tell agrees to escort her to their reunion as long as Georgia understands they’ll be friends with benefits. Their physical chemistry burns so hot, they barely notice the reunion has come and gone. And while their friendship has quickly deepened into something more, Georgia is wary. She’s been burned by a hometown cowboy before and won’t survive another heartbreak. So if Tell wants to get the girl this time around, he’ll have to prove her heart has always been safe with him.