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CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman Self-Development
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
0908 viewsCompleted
Second Marriage to Mr. Rich
Second Marriage to Mr. Rich
Everyone knew that Oceanford's most infamous rich kid, Ned Fletcher, was madly in love with his genius childhood sweetheart, Angeline Emmerson.But after an accident, Angeline falls into a coma, and Ned loses his memories.Two years later, Angeline wakes up from her coma. At this point, Ned already has another lover. For the sake of his new lover, he forces Angeline to agree to a divorce. Angeline leaves after being thoroughly disappointed.Five years later, Angeline is about to marry someone else when Ned shows up at her door."I remember everything now, Angeline. You can't marry someone else!"An adorable child says, "Mommy, don't talk to the bad guy. Daddy will get jealous!"After that, the child reaches for Sean Lawson, who has just gotten out of his car. "Carry me, Daddy!"
0897 viewsOngoing
Fated to My Alpha Boss
Fated to My Alpha Boss
Caroline Above Story Werewolf DominantAlpha
When "the scentless" Elena thought she would be laid off by her manager, she never expected her new billionaire boss to be her high school crush Charles....Manager: "Sir, I think there's been a mistake. How is she staying? And I'm not? This isn't right.""You're right," Charles said, leaning forward over the table. "I'm sorry Elena. I forgot to mention you aren't going to be working here either."Manager's face set into a smug smirk."You'll be joining my team."There was a simultaneous gasp around the room.
0869 viewsOngoing
Eternal Dharma: How to Find Spiritual Evolution through Surrender and Embrace Your Life's True Purpose
Eternal Dharma: How to Find Spiritual Evolution through Surrender and Embrace Your Life's True Purpose
Vishnu Swami all
We often feel powerless in our lives. We have many desires but are limited in our ability to transform those wishes into tangible results. We are confused and unsure about what will really make us happy. In Eternal Dharma, Vishnu Swami guides you on a journey to align yourself with the natural flow of existence through the ancient Eastern knowledge of Veda. Eternal Dharma distills 5,000 years of spiritual wisdom so you can learn to live an enlightened, effective, and fulfilled life. Vishnu Swami inspires you to take action and manifest your fullest spiritual potential in everything you do: Explore the subtle and physical domains to achieve a totally new relationship with reality. Learn the radical new system of effectiveness. Gain clarity on all spiritual and religious paths. Free yourself from pain and suffering to reach pure, transcendental love.
0852 viewsCompleted
Taking Charge of Cancer: What You Need to Know to Get the Best Treatment
Taking Charge of Cancer: What You Need to Know to Get the Best Treatment
David Palma all
A critical resource for anyone with a cancer diagnosis. Written by a radiation oncologist and cancer researcher, Taking Charge of Cancer offers an insider’s guide to understanding and receiving the best treatment options, choosing the right medical team, and approaching this difficult time with knowledge and hope. Receiving a cancer diagnosis can be terrifying, and the first thing you probably want to know is: How am I going to survive this? Cancer care requires decisions from numerous professionals, delivering treatments that are potentially life-saving, but also potentially dangerous and life-threatening. The chances of cure and survival for any given patient depend on the expertise of the cancer team, and whether procedures are in place to ensure that cancer care is delivered properly. So, how can you make sure you choose the right treatment team and ensure the best chances of survival and long-term health after being diagnosed with cancer? Taking Charge of Cancer is a different type of book for cancer patients—one that goes beyond the cancer information that is currently available, allowing you to truly take control of your cancer treatment. You’ll learn how to obtain and understand medical records, and why these records are critical to your care. You’ll also find the tools you’ll need to determine if the recommendations made by doctors are in keeping with accepted treatment guidelines. You’ll discover how doctors use evidence to decide which treatments are best, as well as how doctors can become biased in their recommendations. And, most importantly, you’ll be able to evaluate whether surgery, radiation, or chemotherapy make the most sense in your specific case—and whether or not these serious treatments are being delivered effectively and safely according to the highest standards. Now that you’ve received a cancer diagnosis, it’s time to set a plan in motion for your recovery. This book will help you do just that—every step of the way.
0843 viewsCompleted
Kissin' Tell: Rough Riders, Book 13
Kissin' Tell: Rough Riders, Book 13
Lorelei James Romance
Can the former playboy win a second chance with the one who got away? Georgia Hotchkiss swore wild horses couldn’t drag her back to Sundance, Wyoming. It’s her usual bad luck that forces her to take a PR job in her former hometown—right before her ten-year class reunion. The only thing worse than facing her cheating ex-husband at the reunion? Showing up without a date. Tell McKay let Georgia “Hot Lips” Hotchkiss run roughshod over him in high school. But he’s no longer that easily manipulated boy. In the past decade he’s earned a reputation that lives up to the McKay last name. After working a rodeo event together, Tell agrees to escort her to their reunion as long as Georgia understands they’ll be friends with benefits. Their physical chemistry burns so hot, they barely notice the reunion has come and gone. And while their friendship has quickly deepened into something more, Georgia is wary. She’s been burned by a hometown cowboy before and won’t survive another heartbreak. So if Tell wants to get the girl this time around, he’ll have to prove her heart has always been safe with him.
0805 viewsCompleted
Lily's Outlaw: Once a Marine Always a Marine, Book 2
Lily's Outlaw: Once a Marine Always a Marine, Book 2
Kori David all
When photojournalist Liliana Richardson, agrees to go on assignment in Arizona, she has no idea it could cost her everything. But one wrong picture at the right moment puts her on a lethal drug cartel's hit list. Kidnapped and held prisoner in a border town, she is certain her life is over, until the bad boy from her past shows up. Now she's on the run with the only man who ever made her want more. Problem is: She knows she can trust him with her life, but not her heart. Security specialist and former Marine, Jesse James Calhoun, follows a strict code. Work hard, play hard, and never get too involved. When he gets information that the wild girl from his past needs help and fast, he's ready, willing, and able to neutralize the threat. But the spoiled girl he knew is all grown up and has a secret that someone is willing to kill for. Can he keep them alive long enough to uncover her secret? Or will she leave before he can stop a killer, taking his heart with her.
0803 viewsCompleted
Mr. Remus, Your Billionaire Wife Wants a Divorce
Mr. Remus, Your Billionaire Wife Wants a Divorce
Silvia Pond thought that she could make Neil Remus fall in love with her three years into their marriage. Yet, all she got were photos of him having sex with her twin sister!Silvia eventually gave up on him and decided to free herself from their marriage. However, when Silvia passed Neil the divorce agreement, he tore it up right in front and threatened her. “You want a divorce? Over my dead body!”Silvia only felt indifferent when she saw his enraged expression. “You can only choose one. It’s either me or Ada.”In the end, Neil chose Ada. But when he lost Silvia for good, he finally realized that he had fallen in love with her a long time ago.
10787 viewsOngoing
Too Wrong to Be Right
Too Wrong to Be Right
Melonie Johnson all
A swoony, slow-burn rom-com, Melonie Johnson's Too Wrong to Be Right features a true romantic on a mission to find her happily ever after. After her latest jerk of a boyfriend dumps her (and ditches her with his pet hedgehog), florist Kat Kowalski is done chasing after Mr. Wrong. With her two best friends moving on to more serious relationships, she’s ready to stop repeating the same mistakes that are leaving her stuck in the single lane. Armed with a list of qualities for her perfect Mr. Right, Kat swears off dating until she finds him. Then in a meet-disaster involving a corpse and a salty cockatoo, she stumbles across Mick O’Sullivan at his family's funeral home. Their immediate chemistry warns Kat to keep things platonic; after all, following her heart never worked out in the past, and this time she’s determined to listen to her head. But can Kat and Mick be just friends? As she gets to know him better, the lines blur, and Kat starts to wonder if she’s gotten it wrong and Mick is exactly who she’s been looking for...
0781 viewsCompleted
Soft Limits
Soft Limits
Brianna Hale all
Evie Bell is the white sheep in a family of black ones. Bookish and quiet where her sisters are showy and brash, she doesn’t understand her darker needs that resulted in the catastrophic end to her last relationship. Frederic d’Estang, a stage performer with Byronic dark good looks, is famous for playing villains that women adore – the Phantom, Claude Frollo, Mr Hyde. Facing a distressing premature end to his career due to developing Reinke’s edema, a chronic voice disorder, he recalls how someone took a chance on him when he was just starting out which launched him into stardom, and desires to do the same before his power and influence wane. His agent wants him to write his memoirs, and when he meets Evie Bell, an autobiographical writer with a penchant for gothic anti-heroes, he sees his chance: she has talent, but lacks the confidence and experience to make something of herself. She also has interesting, unexplored tastes, which Frederic discovers when her sister gives him a link to her anonymous fan-fiction archive – much to Evie’s mortification.
0775 viewsCompleted

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