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CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman Self-Development
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
0908 viewsCompleted
Manage Your Mindset: Maximize Your Power of Personal Choice
Manage Your Mindset: Maximize Your Power of Personal Choice
Janet Hanson all
As the foremost researcher in the area of correlating mindset with a variety of organizational learning factors, having performed a survey validation study of the Mindset Works, Inc. What’s My School Mindset? Survey and the Project for Educational Research That Scales (PERTS) academic mindset survey, the author has discovered links between the philosophical positions one holds and the theory of mind that describes what makes humans different from animals. This book proposes that the ability to recognize and respond to the differences between what we “see” and others “see” is the key reason for individuals, groups, and organizations to succeed or to fail. How we perceive differences and respond to them changes the way our brain develops and how our systems are designed. This book provides strategies for supporting continuous development and growth in individuals, in group dynamics, and in system/organizational development using the most current understanding and propositions of theories of mind. Our theories of physics are expanding through Newtonian, Classical, on to Quantum. Our technologies are expanding from simple tools, to industrialization, to digital information systems, and on to holographic imagery and virtual realities. Biological understandings have grown from magical beliefs about life, through static views of fixed DNA, to cloning, and the potential to regenerate organs and extend life. Our world is in need of an update on the social transformations occurring in human understanding that apply to addressing key issues of our day. This book revisits the concepts discussed in mindset theory and reframes it with a larger, more inclusive potential for understanding our world that empowers our ability for personal choice to improve our lives.
0807 viewsCompleted
In Good Faith: Secular Parenting in a Religious World
In Good Faith: Secular Parenting in a Religious World
Maria Polonchek all
Part memoir, part cultural exploration, this book covers the author’s journey as she grows up in an evangelical Christian home, leaves religion behind as a young adult, and goes on to raise children in a family outside of religious belief. Maria Polonchek weaves a personal story with up-to-date studies and philosophic exploration of what it means to raise secular children in an otherwise religious world. Offering careful and respectful advice for other parents who are raising their children outside of a particular religious belief system, she explores the many other ways of instilling identity, belonging, and meaning into our lives and the lives of children. Honest and irreverent, the author admits to her religious “baggage” and searches for better understanding of such topics as religious education, morality, awe, death, purpose, and meaning, and tradition from secular perspectives. She interviews experts, looks at various studies, and turns to a variety of sources for answers, while maintaining a casual and personal tone. While she ultimately argues for parents to let their children shape their own beliefs, she encourages families to tend to existential and social needs that sometimes go unnoticed or unconsidered in life outside religion.
0767 viewsCompleted
Accidentally Married
Accidentally Married
She was Dumped. He needed a bride. Jessica was to be married to her high school sweetheart and heartthrob Burke They decided to only go to the courthouse and do something small. Jessica gets dumped on her wedding day as Burke confesses to cheating on her. She is devastated. On the other hand, Xavier is the only grandson of the famous billionaire grandmaster. His grandfather who had been raising him since his parents died while he was still at a tender age is now nearing death. The grandfather wants his grandson to be married before he transfers ownership of the company to him. He doesn't care who the grandson marries he just wants him to settle down. Xavier had contracted a wife to get married to him. The strange girl who he had never seen before doesn't show up on the day of the wedding. Coincidentally, Jessica and Xavier happen to be together in the same courthouse at the same time. While Jessica overhears the conversation with Xavier over the phone she goes to propose marriage to him and then gets married to him. She was usually careful and ooverthoughteverything. She decided to do something spontaneous for the first time and it landed her into a marriage. She was going to get married either way. What happens when two people begin to spend time together? Read on to find out the thrilling love story between Jessica and Xavier
0721 viewsOngoing
Mr. Greenberg's Treasure
Mr. Greenberg's Treasure
Isabella Grant is dragged into City Hall to get married. After getting married …"Boss, Madam's sneaked off in the yacht!"It's too dangerous out there. Have someone fill up the ocean."…"Boss, Madam wants to learn to fly a plane.""That's even more dangerous. Dismantle the plane."…"Boss, Madam's gotten a job at her ex-boyfriend's company.""Get rid of … Wait, aren't I her ex-boyfriend?"
0545 viewsOngoing
Wicked and Wild: A Kindred Tales Duet
Wicked and Wild: A Kindred Tales Duet
Evangeline Anderson all
Two sisters, both born with a Gift… Samantha leads lost spirits home, Hanna can see Beyond the Veil But both are in terrible danger... Are you ready for two Spicy and Spooky Kindred Tales in one book? Get ready for Wicked and Wild… In "Possessed by the Wulven," Sam's ghost-hunting mission collides with skeptic R'orn, creating sparks of annoyance and attraction. She’s stuck with the huge Kindred warrior in a haunted inn, one room, and a single bed—temptation rises. But when spirits take control, passions ignite…and enemies might just become lovers. In "Guarded by the Ghost," Hanna's curse attracts a terrifying Dark Entity, leading her to a ghostly Kindred protector, Wraith. Together, they face a sinister force that hungers for her soul. Can enemies turned lovers survive the shadows that threaten their very existence? Explore these tales of paranormal romance, where love, danger, and the supernatural intertwine in a haunting journey beyond the veil. Will Sam, Hanna, and their Kindred Protectors conquer the darkness that surrounds them? You’ll have to read this Enemies to Lovers, Touch her and Die, Only one Bed, Spicy Shifter and Ghost Romance, Wicked and Wild, to find out! Author's Note--my heroines are threatened and in danger in parts of these two novellas but I promise things work out in the end. As always, please read responsibly.
0338 viewsCompleted
Wanted: Decker Brothers Duet, Book One
Wanted: Decker Brothers Duet, Book One
K.L. Donn all
From USA Today Bestselling Author KL Donn comes the first book in the Decker Brother’s duet, Wanted, a romantic suspense novel. Small town, big dreams, a nightmare I never expected. I grew up with stars in my eyes and dreams beating a soft staccato in my heart. Career, marriage, then family. I knew what I wanted. How I wanted it. I never expected him. Mason Miller. Charming, arrogant, sadistic. He ruined everything. He ruined me. A hero with a crush, obsession, and a desperate need to touch me. Hale Decker. The complete opposite of everything I thought I knew. Or wanted. He lives, breathes, and bleeds blue blood. So when he pursued me, I wasn’t prepared. For him or his son. But they were relentless, in a good way. A passionate way. Until it all falls apart. All I want now is to be loved, cherished, wanted. And it’s there, within my grasp, but am I brave to continue reaching for it? I want to be. *** Wanted contains extremely sensitive subject matter that may make you uncomfortable. Please read with caution. ***
0310 viewsCompleted
Sins of the Flesh: Forbidden Omegaverse, Book Four
Sins of the Flesh: Forbidden Omegaverse, Book Four
Evangeline Anderson all
My name is Zoe and I have committed Sins of the Flesh. But it’s not my fault—none of it would have happened if they hadn’t kidnapped me that fateful day... They took me and my mother and forced us to become part of their Pack. I didn’t even know I had Were blood until they took us. But then my body started changing—developing in ways it never had before. I started having cravings…longings. But I wasn’t allowed to look at any of the Alphas. My cruel new stepfather had plans for me—I would marry another Pack Master—a ugly, evil man, old enough to be my grandfather. And until then, my stepbrothers, Christopher and Gabriel were supposed to watch over me. I felt a tingle when they held me between them, but my stepbrothers weren’t supposed to touch me—their whole job was to keep me innocent and pure. I was supposed to be a virgin on my wedding night. They were sent to deliver me to my new husband—but we were forced off the road and taken as prisoners. The cartel leader who took us holds a grudge against my stepfather. At first he wanted to execute us all…but when he saw the three of us together, he got other ideas. He wanted to us to put on a private show, just for him and to do things…things a girl should never do with her stepbrothers. Can the three of us escape the clutches of the cartel and the vengeance of the Pack to find true love together? You’ll have to read our story in this Dark Ménage Romance, Sins of the Flesh, to find out. *Author's Note--please see trigger warnings in my Author's note inside the book. This is a DARK Romance so please read responsibly.
0308 viewsCompleted
The Vanishing of Carolyn Wells: Investigations into a Forgotten Mystery Author
The Vanishing of Carolyn Wells: Investigations into a Forgotten Mystery Author
Rebecca Rego Barry all
The Vanishing of Carolyn Wells is the first biography of one of the “lost ladies” of detective fiction who wrote more than eighty mysteries and hundreds of other works between the 1890s and the 1940s. Carolyn Wells (1862–1942) excelled at writing country house and locked-room mysteries for a decade before Agatha Christie entered the scene. In the 1920s, when she was churning out three or more books annually, she was dubbed “about the biggest thing in mystery novels in the US.” On top of that, Wells wielded her pen in just about every literary genre, producing several immensely popular children’s books and young adult novels; beloved anthologies; and countless stories, prose, and poetry for magazines such as Thrilling Detective, Life, The Saturday Evening Post, Harper’s, and The New Yorker. All told, Wells wrote over 180 books. Some were adapted into silent films, and some became bestsellers. Yet a hundred years later, she has been all but erased from literary history. Why? How? This investigation takes us on a journey to Rahway, New Jersey, where Wells was born and is buried; to New York City’s Upper West Side, where she spent her final twenty-five years; to the Library of Congress, where Carolyn’s world-class collection of rare books now resides; and to many other public and private collections where exciting discoveries unfolded. Part biography and part sleuthing narrative, The Vanishing of Carolyn Wells recovers the life and work of a brilliant writer who was considered one of the funniest, most talented women of her time.
0292 viewsCompleted
Saddle Up for Murder: A Carson Stables Mystery, Book Two
Saddle Up for Murder: A Carson Stables Mystery, Book Two
Leigh Hearon all
At first, horse trainer and Carson Stables owner Annie Carson blames the random losses of local livestock on feral animals stalking Olympic Peninsula county’s farms and ranches. But when one of her own flock is found savagely slaughtered, it gets personal. Then it turns dangerous, when Annie discovers the body of a young woman hanging in her new hay barn. Suddenly, she’s up to her neck in complicated mysteries—one involving her private life. But her sleuthing skills aren’t exactly welcome by the sheriff. And as she uncovers a clue to the killer’s identity, Annie fears she’s leading a deadly trail straight to her door. Praise for Leigh Hearon: "Here's a new heroine after my own heart. Plan to stay up all night with this one because this mystery is a winner right out of the gate!" —Fern Michaels, #1 New York Times bestselling author on Reining in Murder "This strikingly polished first mystery is, quite simply, remarkable. Reining in Murder has it all: rounded characters, likeable protagonist, thrilling, perfectly paced plot and impeccable narrative style . . . Leigh Hearon masterfully maintains the suspense to the very finish line." —Mystery Scene Magazine on Reining in Murder “Leigh Hearon seems destined for high marks with what is shaping up to be a delightful new series in the mystery genre.” —Colorado Daily News on Reining in Murder “This murder mystery will be enjoyed by anyone who likes chewing hay and wearing riding boots.” —Fresh Fiction on Reining in Murder “The action-packed scenes are stellar, as well as the descriptions of the gorgeous and dangerous Washington wilderness. This third in the series presents a unique heroine, one whose devotion to horses is as admirable as her wit and intelligence.” —Kings River Life Magazine on Unbridled Murder
0287 viewsCompleted

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