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FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More

“You have to reject her.” Amelia heard her twin say to her boyfriend. As the ignored daughter of the Alpha, Amelia has been bullied by her twin since little. She knew it was all because she wasn’t as talented and didn’t shift like her twin did. Still, getting rejected by the only love of her life was too much to bear. Amelia accepted her father’s order and set out for college in a neighbouring pack, not knowing a group of wolves were sent to get rid of her for good. At the critical moment, her only way out was get into the pack of the most feared Alpha, the King that ruled the darkness, the one who had killed his own father to take the throne. *** This novel is created by didi.adeyemi from an editor's outline. The novel is copyright Ideaink Six Cats.

"Tell me why you're so insistent on marrying me.""Because I love you, of course." Celeste York's words are sweet as honey, but her eyes are cold as ice and devoid of emotion.Damon Bishop snorts. No one on this earth has ever had the nerve to treat him as their prey. He admires Celeste's pluck.Yet to his surprise, the day after he turns her down, Damon finds Celeste is able to watch him and his fiancée walk past her without batting an eye.This pisses Damon off. Is this how Celeste acts when she loves someone?

For decades, the Campbell women have reunited at the family’s rambling seaside cottage known as Beech House to celebrate life’s many occasions. But this year, they will be called back to Martha's Vineyard for a celebration of a different sort: their beloved matriarch Cora is getting remarried. And all the town gossips are calling him the one who got away, years ago… For renowned chef Mickey Campbell, this wedding isn’t just a welcome excuse to return to the place she first learned to cook at her grandmother’s side. It’s also a chance to regroup while she figures out a way to tell her smoldering head chef boyfriend that she’s mismanaged their restaurant into the red. Mickey’s mother, Hedy, is still mourning the passing of her adored father three years earlier, and she isn’t sure she’s ready to welcome a new man into the fold―and she’s not certain her own thorny relationship with her mother will weather the storm of her upcoming marriage. But everyone knows a woman’s heart holds more than meets the eye. For Cora, drawing her daughter and granddaughter back to Beech House isn’t just about a ceremony, but a chance to reveal a history she has kept close to her heart for decades. As the days leading up to the wedding unfold, secrets of Cora’s past come to light-- a secret that will cause three generations of Campbell women to question marriage, motherhood, and ultimately learn to savor the delicious joy of following your own heart. Told in dual timelines on the sumptuous beaches of Martha's Vineyard, OUR PLACE ON THE ISLAND is the sparkling, romantic read of the season.

At first, horse trainer and Carson Stables owner Annie Carson blames the random losses of local livestock on feral animals stalking Olympic Peninsula county’s farms and ranches. But when one of her own flock is found savagely slaughtered, it gets personal. Then it turns dangerous, when Annie discovers the body of a young woman hanging in her new hay barn. Suddenly, she’s up to her neck in complicated mysteries—one involving her private life. But her sleuthing skills aren’t exactly welcome by the sheriff. And as she uncovers a clue to the killer’s identity, Annie fears she’s leading a deadly trail straight to her door. Praise for Leigh Hearon: "Here's a new heroine after my own heart. Plan to stay up all night with this one because this mystery is a winner right out of the gate!" —Fern Michaels, #1 New York Times bestselling author on Reining in Murder "This strikingly polished first mystery is, quite simply, remarkable. Reining in Murder has it all: rounded characters, likeable protagonist, thrilling, perfectly paced plot and impeccable narrative style . . . Leigh Hearon masterfully maintains the suspense to the very finish line." —Mystery Scene Magazine on Reining in Murder “Leigh Hearon seems destined for high marks with what is shaping up to be a delightful new series in the mystery genre.” —Colorado Daily News on Reining in Murder “This murder mystery will be enjoyed by anyone who likes chewing hay and wearing riding boots.” —Fresh Fiction on Reining in Murder “The action-packed scenes are stellar, as well as the descriptions of the gorgeous and dangerous Washington wilderness. This third in the series presents a unique heroine, one whose devotion to horses is as admirable as her wit and intelligence.” —Kings River Life Magazine on Unbridled Murder

The Vanishing of Carolyn Wells is the first biography of one of the “lost ladies” of detective fiction who wrote more than eighty mysteries and hundreds of other works between the 1890s and the 1940s. Carolyn Wells (1862–1942) excelled at writing country house and locked-room mysteries for a decade before Agatha Christie entered the scene. In the 1920s, when she was churning out three or more books annually, she was dubbed “about the biggest thing in mystery novels in the US.” On top of that, Wells wielded her pen in just about every literary genre, producing several immensely popular children’s books and young adult novels; beloved anthologies; and countless stories, prose, and poetry for magazines such as Thrilling Detective, Life, The Saturday Evening Post, Harper’s, and The New Yorker. All told, Wells wrote over 180 books. Some were adapted into silent films, and some became bestsellers. Yet a hundred years later, she has been all but erased from literary history. Why? How? This investigation takes us on a journey to Rahway, New Jersey, where Wells was born and is buried; to New York City’s Upper West Side, where she spent her final twenty-five years; to the Library of Congress, where Carolyn’s world-class collection of rare books now resides; and to many other public and private collections where exciting discoveries unfolded. Part biography and part sleuthing narrative, The Vanishing of Carolyn Wells recovers the life and work of a brilliant writer who was considered one of the funniest, most talented women of her time.