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CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman Self-Development
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
0610 viewsCompleted
Buddhism Is Not What You Think: Finding Freedom Beyond Beliefs
Buddhism Is Not What You Think: Finding Freedom Beyond Beliefs
Steven Hagen all
Bestselling author and renowned Zen teacher Steve Hagen penetrates the most essential and enduring questions at the heart of the Buddha's teachings: How can we see the world in each moment, rather than merely as what we think, hope, or fear it is? How can we base our actions on reality, rather than on the longing and loathing of our hearts and minds? How can we live lives that are wise, compassionate, and in tune with reality? And how can we separate the wisdom of Buddhism from the cultural trappings and misconceptions that have come to be associated with it? Drawing on down-to-earth examples from everyday life and stories from Buddhist teachers past and present, Hagen tackles these fundamental inquiries with his trademark lucid, straightforward prose. The newcomer to Buddhism will be inspired by this accessible and provocative introduction, and those more familiar with Buddhism will welcome this much needed hands-on guide to understanding what it truly means to be awake. By being challenged to question what we take for granted, we come to see the world as it truly is. Buddhism Is Not What You Think offers a profound and clear path to a life of joy and freedom.
0605 viewsCompleted
Guardian-In-Law
Guardian-In-Law
Kaze Lee just married the woman of his life, Darcy Quint, but on the night of their wedding, his family sent him to fight in a war on behalf of his brother. Forced to leave his wife alone, he fought many brutal battles and won many of them, ultimately winning the war. He returned with glory and honor, but his wicked brother poisoned him because of jealousy, turning him into a retard. Fortunately, an intimate session with his wife cured him. Never forgetting the oppression of his family and the insults he received from the world, he ought to take revenge on those who hurt him and his wife now that he had awakened.
0523 viewsOngoing
In Good Faith: Secular Parenting in a Religious World
In Good Faith: Secular Parenting in a Religious World
Maria Polonchek all
Part memoir, part cultural exploration, this book covers the author’s journey as she grows up in an evangelical Christian home, leaves religion behind as a young adult, and goes on to raise children in a family outside of religious belief. Maria Polonchek weaves a personal story with up-to-date studies and philosophic exploration of what it means to raise secular children in an otherwise religious world. Offering careful and respectful advice for other parents who are raising their children outside of a particular religious belief system, she explores the many other ways of instilling identity, belonging, and meaning into our lives and the lives of children. Honest and irreverent, the author admits to her religious “baggage” and searches for better understanding of such topics as religious education, morality, awe, death, purpose, and meaning, and tradition from secular perspectives. She interviews experts, looks at various studies, and turns to a variety of sources for answers, while maintaining a casual and personal tone. While she ultimately argues for parents to let their children shape their own beliefs, she encourages families to tend to existential and social needs that sometimes go unnoticed or unconsidered in life outside religion.
0494 viewsCompleted
Of Pillows and Pampering
Of Pillows and Pampering
A Thousand Reliefs Romance Romance
“Marry me? Aren’t you scared of death?”Rumor has it Eliljah Moses is a jinx to everyone close to him, that his ill fate was the reason both his sisters and three fiancees had all died.Sally Summers married him with no expectations, and was ready to embrace death should it come for her.Initially she thought she would have to care for him, but little did she expect to be pampered to the nines by him.In his words, “She’s my woman, only I can bully her.”He also said, “Whoever dares to touch my woman, I’ll be sure to make their lives a living hell.”He even said, “My woman will bear me a pile of children!”
0439 viewsOngoing
Kissin' Tell: Rough Riders, Book 13
Kissin' Tell: Rough Riders, Book 13
Lorelei James Romance
Can the former playboy win a second chance with the one who got away? Georgia Hotchkiss swore wild horses couldn’t drag her back to Sundance, Wyoming. It’s her usual bad luck that forces her to take a PR job in her former hometown—right before her ten-year class reunion. The only thing worse than facing her cheating ex-husband at the reunion? Showing up without a date. Tell McKay let Georgia “Hot Lips” Hotchkiss run roughshod over him in high school. But he’s no longer that easily manipulated boy. In the past decade he’s earned a reputation that lives up to the McKay last name. After working a rodeo event together, Tell agrees to escort her to their reunion as long as Georgia understands they’ll be friends with benefits. Their physical chemistry burns so hot, they barely notice the reunion has come and gone. And while their friendship has quickly deepened into something more, Georgia is wary. She’s been burned by a hometown cowboy before and won’t survive another heartbreak. So if Tell wants to get the girl this time around, he’ll have to prove her heart has always been safe with him.
0427 viewsCompleted
Slow Ride: A Rough Riders Short, Book # 8.5
Slow Ride: A Rough Riders Short, Book # 8.5
Lorelei James all
One long wedding reception. One impatient bride. One smitten groom. And one honeymoon in paradise… if they don't kill each other first. Keely McKay Donohue is enduring the longest wedding reception of her life: her own. The only saving grace is afterward she’ll have two weeks alone with her new husband. But rather than agreeing to a quickie to officially consummate their marriage, Jack is adamant they hold off until reaching their honeymoon destination. Jack believes his wait-for-the-honeymoon plan is romantic, until he realizes it’s only put Keely in a fighting mood. If he wants to get back on his temperamental bride’s good side, he’d better find a way to sweep his cowgirl off her boots. Fast.
042 viewsCompleted
Wanted: Decker Brothers Duet, Book One
Wanted: Decker Brothers Duet, Book One
K.L. Donn all
From USA Today Bestselling Author KL Donn comes the first book in the Decker Brother’s duet, Wanted, a romantic suspense novel. Small town, big dreams, a nightmare I never expected. I grew up with stars in my eyes and dreams beating a soft staccato in my heart. Career, marriage, then family. I knew what I wanted. How I wanted it. I never expected him. Mason Miller. Charming, arrogant, sadistic. He ruined everything. He ruined me. A hero with a crush, obsession, and a desperate need to touch me. Hale Decker. The complete opposite of everything I thought I knew. Or wanted. He lives, breathes, and bleeds blue blood. So when he pursued me, I wasn’t prepared. For him or his son. But they were relentless, in a good way. A passionate way. Until it all falls apart. All I want now is to be loved, cherished, wanted. And it’s there, within my grasp, but am I brave to continue reaching for it? I want to be. *** Wanted contains extremely sensitive subject matter that may make you uncomfortable. Please read with caution. ***
033 viewsCompleted
Time Bomb: Decker Brothers Duet, Book Two
Time Bomb: Decker Brothers Duet, Book Two
K.L. Donn all
From USA Today Bestselling Author KL Donn comes the second book in the Decker Brother’s duet, Time Bomb, a fire fighter romance. Tick. Tick. Tick. It’s the sound I hear when I look in the mirror, or when my mother reminds me of a certain internal clock too. It’s all I hear when I go on these blind dates my friend–Laken Decker–keeps setting me up on. Date one was a banker, all about numbers. Kind of boring. Date two was nice, maybe too nice. Date three was WHOA! A hot firefighter–Torque Decker–who kissed me like he was trying to steal my soul. Date four was not the hot firefighter from date number three. I wasn’t looking for another date from anyone–except maybe, the firefighter. Let alone seeing one of them again when a small kitchen fire ignites my coffee shop, The Perfect Cup. Now I’m burning up with my attraction for the sexy firefighter who saved me and the desire to overcome my past, the abandonment I feel from the one man I should have trusted most. Tick. Tick. Tick. Was all I heard after a bomb nearly derailed my career in a warehouse fire. I was only looking for some fun when my brother’s girl sets me up on this blind date with some chick I don’t know. But Ophelia Montgomery is way more than I bargained for. She speaks her mind, goes for what she wants, and man can the girl kiss. Her mouth says she doesn’t want more, but her body spoke volumes. She wants me. But she won’t call me. Until the fire that sets her life ablaze. There’s isn’t much I won’t do for her after she clung to me in the aftermath of an inferno neither of us were prepared for. Tick. Tick. Tick. Love is a Time Bomb but we have a lifetime to explore and ignite our flames. We hope.
032 viewsCompleted
Hot and Rowdy: To Tame a Burly Man, Book One
Hot and Rowdy: To Tame a Burly Man, Book One
Frankie Love all
When Cassidy Jones shows up at the Burly Bar I know what I need. Her. Gentle in ways my calloused hands aren’t and tender in the ways I crave, there is no denying the spark. She just moved to town to nanny, but after one night I want to be the one looking after her. She’s never ridden a cowboy — let alone a horse, but it’s time she learns. And I’m just the cowboy to teach her. Burly is one town over from Home, WA where the Rough family lives. The Rowdy boys are their cowboy cousins. Get ready for them to lasso your heart!
031 viewsCompleted

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