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CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman Self-Development
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
0831 viewsCompleted
My Wife, My Supreme Majesty
My Wife, My Supreme Majesty
Dylan Moore did not marry Nora Smith out of love. Their vows were exchanged under his sheer desperation and imminent need for survival after being kicked out of his own family after investing in a venture deemed futile by the rest of his family. Despite being viewed as less than a man by his wife, Dylan found himself falling in love with her during the two years of their union. Now that things are finally looking up for him again financially, he has one and only one goal: He would obliterate the people who once considered him the lowest of the low, people who'd offered him nothing but derision and ridicule while he waded through the most difficult time of his life. Dylan will make his name known again, and this time, he will not fail.
0829 viewsOngoing
Toxic Friendships: Knowing the Rules and Dealing with the Friends Who Break Them
Toxic Friendships: Knowing the Rules and Dealing with the Friends Who Break Them
Suzanne Degges-White all
Good friends and healthy friendships are crucial to women's well-being at every stage of life. But what happens when a friendship turns toxic? When a friend becomes hurtful or mistreats another? When a friend abandons another in a time of need? Here, Suzanne Degges-White and Judy Pochel Van Tieghem explore such toxic friendships and how women navigate the ups and downs, as well as how broken friendships can be mended and bad friendships ended. Explaining and illustrating the "rules of friendship" at various stages of life, the authors reveal what it takes to be a good friend, how to identify bad friends, and how to move forward when friendships turn sour. Vignettes of toxic friendship behaviors are shared, as well as tips on how best to respond to these rule-breaking friends in order to rebuild damaged relationships and repair a friendship's foundation (when appropriate) and how to decide when it's time to let go of a relationship that is bringing you down versus keeping you afloat. Information for parents is also provided, to aid them as they help their daughters navigate their friendships. We all need friends, but knowing when and how to let go can help us all be better friends--to ourselves, and also to others.
0816 viewsCompleted
Guardian-In-Law
Guardian-In-Law
Kaze Lee just married the woman of his life, Darcy Quint, but on the night of their wedding, his family sent him to fight in a war on behalf of his brother. Forced to leave his wife alone, he fought many brutal battles and won many of them, ultimately winning the war. He returned with glory and honor, but his wicked brother poisoned him because of jealousy, turning him into a retard. Fortunately, an intimate session with his wife cured him. Never forgetting the oppression of his family and the insults he received from the world, he ought to take revenge on those who hurt him and his wife now that he had awakened.
0777 viewsOngoing
Alpha's Blind Luna
Alpha's Blind Luna
Auri Meadows, 19, was waiting for the day her mate would reject her. After an attack on her pack, she had been left blind and scarred. With how she looked, she knew no one would want her and she would be free to live out the secret life she had built. But Alpha Logan wasn’t about to let his mate go. Not after all the years he had searched for her. But as her secrets are revealed, their mate bond continues to be tested and leaves both of them wondering if the Moon Goddess turned their back on them.
0729 viewsOngoing
Too Wrong to Be Right
Too Wrong to Be Right
Melonie Johnson all
A swoony, slow-burn rom-com, Melonie Johnson's Too Wrong to Be Right features a true romantic on a mission to find her happily ever after. After her latest jerk of a boyfriend dumps her (and ditches her with his pet hedgehog), florist Kat Kowalski is done chasing after Mr. Wrong. With her two best friends moving on to more serious relationships, she’s ready to stop repeating the same mistakes that are leaving her stuck in the single lane. Armed with a list of qualities for her perfect Mr. Right, Kat swears off dating until she finds him. Then in a meet-disaster involving a corpse and a salty cockatoo, she stumbles across Mick O’Sullivan at his family's funeral home. Their immediate chemistry warns Kat to keep things platonic; after all, following her heart never worked out in the past, and this time she’s determined to listen to her head. But can Kat and Mick be just friends? As she gets to know him better, the lines blur, and Kat starts to wonder if she’s gotten it wrong and Mick is exactly who she’s been looking for...
0697 viewsCompleted
Soft Limits
Soft Limits
Brianna Hale all
Evie Bell is the white sheep in a family of black ones. Bookish and quiet where her sisters are showy and brash, she doesn’t understand her darker needs that resulted in the catastrophic end to her last relationship. Frederic d’Estang, a stage performer with Byronic dark good looks, is famous for playing villains that women adore – the Phantom, Claude Frollo, Mr Hyde. Facing a distressing premature end to his career due to developing Reinke’s edema, a chronic voice disorder, he recalls how someone took a chance on him when he was just starting out which launched him into stardom, and desires to do the same before his power and influence wane. His agent wants him to write his memoirs, and when he meets Evie Bell, an autobiographical writer with a penchant for gothic anti-heroes, he sees his chance: she has talent, but lacks the confidence and experience to make something of herself. She also has interesting, unexplored tastes, which Frederic discovers when her sister gives him a link to her anonymous fan-fiction archive – much to Evie’s mortification.
0685 viewsCompleted
In Good Faith: Secular Parenting in a Religious World
In Good Faith: Secular Parenting in a Religious World
Maria Polonchek all
Part memoir, part cultural exploration, this book covers the author’s journey as she grows up in an evangelical Christian home, leaves religion behind as a young adult, and goes on to raise children in a family outside of religious belief. Maria Polonchek weaves a personal story with up-to-date studies and philosophic exploration of what it means to raise secular children in an otherwise religious world. Offering careful and respectful advice for other parents who are raising their children outside of a particular religious belief system, she explores the many other ways of instilling identity, belonging, and meaning into our lives and the lives of children. Honest and irreverent, the author admits to her religious “baggage” and searches for better understanding of such topics as religious education, morality, awe, death, purpose, and meaning, and tradition from secular perspectives. She interviews experts, looks at various studies, and turns to a variety of sources for answers, while maintaining a casual and personal tone. While she ultimately argues for parents to let their children shape their own beliefs, she encourages families to tend to existential and social needs that sometimes go unnoticed or unconsidered in life outside religion.
0683 viewsCompleted
The Cowboy's Word: Coyote Cowboys of Montana, Book One
The Cowboy's Word: Coyote Cowboys of Montana, Book One
Sinclair Jayne Romance Love
The Coyote Cowboys each made a vow to a fallen comrade and have one year to carry out their task… Local hero Remington Cross has only painful memories of Marietta, Montana. He may want ranch work, but he’ll take it anywhere but here. Still, loyalty brings Remy to Marietta determined to locate Jace’s godchild, ensure his physical and financial security, then close this chapter for good. But a smoldering encounter with a beautiful bartender threatens his timeline and heart, and when he discovers Jace’s godchild is at risk, he enlists the aid of the enigmatic beauty who’s more no-strings than he is. Shane Knight is no stranger to secrets, and she can tell the haunted ex-soldier is hiding plenty. She’s finished trying to fix wounded bad boys, and after her broken engagement, her heart’s permanently off-limits. When Shane jumps boots first into a red-hot one-night stand, she never anticipates getting tangled up with a sexy cowboy and a child who needs them. It’s a chance for love, family, and a fresh start for them both, but will secrets break the fragile thread of their new beginning?
0671 viewsCompleted
Rags to Riches
Rags to Riches
She doesn't know this yet, but he is the richest man in the entire world.Marcus Coleman is the matrilocal live-in husband of Vivian Lorimer, the belle of Cromford City and a member of one of Cromford City's upper-middle-class families. However, he is also the Pantheon's Drakon—a position that enables him to shower anyone with luxuries unimaginable to humankind.As Marcus and Vivian's wedding anniversary draws closer, the taunts directed toward them are vicious as ever. However, unlike all the previous disappointing years, this year, Vivian is in for a surprise. A mysterious supreme billionaire appears, showering her with gifts one could only gaze at in envy. As the tensions in the Lorimer family reach an all-time high, can Vivian simultaneously save her family and find out the identity of the billionaire before her world comes crashing down around her?
0630 viewsOngoing
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