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CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman Self-Development
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
0908 viewsCompleted
Strong, Silent Type: Rough Riders, Book 6.5
Strong, Silent Type: Rough Riders, Book 6.5
He’s a fool for letting her go… Wyoming rancher Quinn McKay is biding his time until his wife comes to her senses and calls a halt to this trial separation—he’d never believed their marital rough patch could become permanent. Libby McKay knew when she married the gruff cowboy that he wasn’t one to blather on about his feelings. But three months have passed, and her stubborn-as-a-mule husband is still living by himself. Seems he’d rather hold onto his pride than hold onto her. When Quinn realizes Libby is determined to move on if he doesn’t change, he asks her for one weekend to rekindle their love life and to hash out their differences. Reigniting their passion is easy. The hard part comes when they open up to each other and sort through past mistakes, figuring out if what remains between them is strong enough to survive a new beginning.
0890 viewsCompleted
Compassionate Careers: Making a Living by Making a Difference
Compassionate Careers: Making a Living by Making a Difference
Jeffrey W. Pryor all
Many young people today are seeking something more—purpose, meaning, a cause. Compassionate Careers is filled with examples of people who have meaningful jobs in cause-focused organizations. These stories capture their spirit, intelligence, imagination, and heart. The book is an inspirational guide to finding purpose-driven work and offers advice to anyone who feels that sitting on the sidelines is just not enough. It includes stories from people of all walks of life who have jobs that make a difference, including Bill Clinton, Jane Goodall, and Dave Matthews; information on how to get started in a cause-focused career; an online assessment that identifies the type of organizational culture for which you are best suited; and exercises and resources for hands-on exploration of compassionate career opportunities. An old Yaqui Indian proverb reads, "If you have a choice of paths to take in life, take the path with a heart." Compassionate Careers will show you how.
0828 viewsCompleted
Soft Limits
Soft Limits
Brianna Hale all
Evie Bell is the white sheep in a family of black ones. Bookish and quiet where her sisters are showy and brash, she doesn’t understand her darker needs that resulted in the catastrophic end to her last relationship. Frederic d’Estang, a stage performer with Byronic dark good looks, is famous for playing villains that women adore – the Phantom, Claude Frollo, Mr Hyde. Facing a distressing premature end to his career due to developing Reinke’s edema, a chronic voice disorder, he recalls how someone took a chance on him when he was just starting out which launched him into stardom, and desires to do the same before his power and influence wane. His agent wants him to write his memoirs, and when he meets Evie Bell, an autobiographical writer with a penchant for gothic anti-heroes, he sees his chance: she has talent, but lacks the confidence and experience to make something of herself. She also has interesting, unexplored tastes, which Frederic discovers when her sister gives him a link to her anonymous fan-fiction archive – much to Evie’s mortification.
0775 viewsCompleted
Beyond the Divorce
Beyond the Divorce
Most people often see marriage as a reincarnation for women. So, countless foolish women jump into one without a second thought. Many people see my husband as the perfect husband. He cared for me and loved me in every way. Yet, he still cheated on me right under my nose. Faced with the hypocrisy and ugliness behind his facade as a perfect husband, I've decided to serve him karma on a silver platter!
0739 viewsOngoing
Accidentally Married
Accidentally Married
She was Dumped. He needed a bride. Jessica was to be married to her high school sweetheart and heartthrob Burke They decided to only go to the courthouse and do something small. Jessica gets dumped on her wedding day as Burke confesses to cheating on her. She is devastated. On the other hand, Xavier is the only grandson of the famous billionaire grandmaster. His grandfather who had been raising him since his parents died while he was still at a tender age is now nearing death. The grandfather wants his grandson to be married before he transfers ownership of the company to him. He doesn't care who the grandson marries he just wants him to settle down. Xavier had contracted a wife to get married to him. The strange girl who he had never seen before doesn't show up on the day of the wedding. Coincidentally, Jessica and Xavier happen to be together in the same courthouse at the same time. While Jessica overhears the conversation with Xavier over the phone she goes to propose marriage to him and then gets married to him. She was usually careful and ooverthoughteverything. She decided to do something spontaneous for the first time and it landed her into a marriage. She was going to get married either way. What happens when two people begin to spend time together? Read on to find out the thrilling love story between Jessica and Xavier
0721 viewsOngoing
The President's Darling
The President's Darling
Once upon a time, she had a happy family and lived a comfortable life. But because she fell for the wrong guy, everything was ruined.The man she'd fallen for gets together with her best friend.She shows up for their wedding, looking awkward. All she wants is an explanation and some closure, but she's subjected to humiliation. Then, everything changes when another man appears and saves her from that hellhole.How will a marriage that's related to a family's survival turn out?In this marriage, they clash and butt heads while getting to know each other. Will the hint of love that sprouts over time wilt and die after all the hardships they go through, or will it grow into a proper plant? And where will she go from here?
0693 viewsOngoing
Reign of the Uncontrollable Wife
Reign of the Uncontrollable Wife
In his eyes, she was utterly clueless and shameless. In her eyes, he was cunning, sinister, and equally shameless. They could not stand each other, but they had been secretly arranged to be married by their families.After marriage, he cautioned her, "My house, my rules.And don’t fall in love with me."She replied, "I’d rather die than do that, pal."Days flew by and he realized: his new wife wasn't kidding – she wasn't into him! She was busy sipping cocktails, hitting bars, and throwing punches for justice. With a line of admirers around the block, his crush on her only grew bigger. One day, he just couldn’t hold himself back, "Hey, Would you like to go on a date with me?”
0658 viewsOngoing
I Married a Scum's Rival
I Married a Scum's Rival
A marriage that lasted for ten years… Calida Artermis thought that she married a good man, but unknown to her, this man would be the one who personally caused her death! In the name of marriage, he toyed with her feelings, plotted for her inheritance, and even destroyed all of the Artemis family, all so that he could get his true love to smile for him. But the assassination he had been plotting for a long time allowed her to return to the time ten years ago!This time, she would definitely ruin his reputation and destroy his family. She would have his lover wish for death. She wanted all the people who hurt her before to suffer her pain one hundred times! Hence, the first thing she did once she returned to the past was to reject the scum. And with great determination, she married his rival, even though she knew that he was a powerful person whom she should not bother. She originally thought that no feelings would be involved in this marriage, so she did not expect that after their marriage, she would end up spoiled rotten by this man.
0393 viewsOngoing
Yes, I'm the Richest Man's Wife
Moon in the Starlit River Billionaire MarriagebxgLoveSoulmate
After her boyfriend cheated on her, Ruth got into a shotgun wedding. Her new husband was handsome, good-tempered, and gentle. Unfortunately, he was dirt poor. That’s fine. She can earn money. All the people in her circle laughed at her for getting herself a nobody who only had a pretty face and no job. But then, the pretty boy turned out to be from the richest family and be the most powerful man in the Imperial City. He was the richest man in Sommerset!This stunned everyone, including Ruth. When Ruth remembered the monthly allowance she gave him, she flew into a rage. “Abel Blakewell, how could you be so shameless?! This is a love scam!”Meanwhile, Abel just cooed at her. “You can just scam me back. Call me honey, and I’ll transfer all of my property to you.”
0391 viewsOngoing

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