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Many of us share a shameful little secret: deep down we feel like complete frauds and are convinced that our accomplishments are the result of luck rather than skill. This is a psychological phenomenon known as 'Imposter Syndrome'. This book examines the reasons why up to 70% of us are developing this syndrome-and what we can do about it. All of us, at one point or another, have questioned our capabilities and competence. Maybe you've wondered how you got hired and, handed big job responsibilities? One recent article suggested that 70% of people "will experience at least one episode" of IS in their lives. Imposter Syndrome (also known as imposter phenomenon, fraud syndrome, or the imposter experience) is a concept describing individuals who are marked by an inability to internalize their accomplishments and a persistent fear of being exposed as a 'fraud'. The term was coined in 1978 by clinical psychologists Pauline R. Clance and Suzanne A. Imes. Despite external evidence of their competence, those exhibiting the syndrome remain convinced that they are frauds and do not deserve the success they have achieved. Proof of success is dismissed as luck, timing, or as a result of deceiving others into thinking they are more intelligent and competent than they believe themselves to be. This book presents an accessible and engaging examination of IS and how it effects us, not just at work, but as teenagers, parents and beyond. Using interactive quizzes to help you identify if you suffer and offering tips and tools to overcome your insecurities, psychologist Dr Sandi Mann will draw on her experience not only as an academic, but also as a practitioner, to present a comprehensive guide to understanding and overcoming IS.

FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More

A simple step-by-step guide that allows you to realistically apply the Law of Attraction to improve your life and achieve the next level of practical understanding. Why is it that we see very young people becoming millionaires these days? Or older athletes in the Olympics winning medals when people thought they didn’t have a chance? And how about former Senator Barack Obama running for president and being the first African American in US history to win the presidency when many thought it was impossible? It is because these individuals have learned how to use the Law of Attraction—they have learned how to believe something is possible, even while others don’t. Whether it is presidential elections, sports, or anything, for that matter, what we believe directly determines our destiny. In these pages, for the first time ever, you will find the Law of Attraction explained in a simple and practical manner. While so many other books claiming to explain the Law of Attraction have cajoled their readers with inspiring statements and complicated theorizing, this book will actually teach you how to apply it to your daily life. So, are you ready to start attracting good things into your life? You are only pages away from finding out the real secret ...

Good friends and healthy friendships are crucial to women's well-being at every stage of life. But what happens when a friendship turns toxic? When a friend becomes hurtful or mistreats another? When a friend abandons another in a time of need? Here, Suzanne Degges-White and Judy Pochel Van Tieghem explore such toxic friendships and how women navigate the ups and downs, as well as how broken friendships can be mended and bad friendships ended. Explaining and illustrating the "rules of friendship" at various stages of life, the authors reveal what it takes to be a good friend, how to identify bad friends, and how to move forward when friendships turn sour. Vignettes of toxic friendship behaviors are shared, as well as tips on how best to respond to these rule-breaking friends in order to rebuild damaged relationships and repair a friendship's foundation (when appropriate) and how to decide when it's time to let go of a relationship that is bringing you down versus keeping you afloat. Information for parents is also provided, to aid them as they help their daughters navigate their friendships. We all need friends, but knowing when and how to let go can help us all be better friends--to ourselves, and also to others.

Imagined by one of the world's leading experts on Buddhism, this fictionalised conversation presents the essential biography of its famously wise founder. A relaxed chat with the Buddha tells us what he thought about impermanence, karma, mindfulness, compassion, love, and everything else that leads us toward a true understanding of ourselves and the cosmos. We know him as the Buddha, the "Awakened One". Born Siddhartha Gautama 2,500 years ago in northern India, he became one of the world's greatest spiritual leaders. He suffered as we do, then by his own efforts found the key to liberation from the bonds of desire, hatred and ignorance. As Westerners living in relative prosperity, we can identify with this man who had it all - love, success, money, talent, privilege - but set these things aside to search for something deeper and more enduring. This book presents an account of the Buddha's life followed by a series of plausible and illuminating but imagined conversations, which probe all aspects of his philosophy for living. The insights he conveys here offer us practical wisdom for a better life.

For three years, Heidi served Lucas with all her heart, showering him with endless love and doing her best to be the perfect housewife. But on their third wedding anniversary, he slammed the divorce papers on her face. "Did you think I would never know that you married me because of money? Whatever Grandpa paid you, I will triple it. Just sign the divorce." To him, she was just a gold digger. Heidi's reality shattered, and everything made sense when she found out that his Ex had returned. For him, she endured hardships and humiliation. She not only gave him her heart, but also dropped her identity as the wealthiest heiress in Phoenix City. Realizing that all her efforts were futile… She will never be the hopelessly desperate housewife anymore. Lucas is soon to know that he "Shouldn't Mess Up with His Hidden Heiress Ex-wife." As layers upon layers of secrets get revealed, he'll be crawling on his knees, holding her leg and begging her to come back. No way! She has an empire to inherit.

FULL OF TWISTS AND TURNS, A HEARTSTOPPING MYSTERY FROM YOUR NEW CRIME FICTION OBSESSION: BIBA PEARCE. A serial killer who dumps the victims’ bodies in Soho Square. A sleepless detective thwarted by his box-ticking boss. Detective Rob Miller thinks he’s seen it all, but this murder scene takes his breath away. The victim is bound and gagged, with whip marks on his back. The location is one of the busiest squares in London. The cause of death appears to be strangulation. Murder or a game gone wrong? The prime suspect is the victim’s partner. Under pressure from his superiors, Rob makes an arrest despite his doubts. But another body is found: bound, gagged and dumped in the middle of central London. Again, there are no witnesses. Now Rob’s on the hunt for a serial killer with a fetish — and a talent for staying invisible. Then the killer makes it personal . . . AN UNSTOPPABLE CRIME MYSTERY THAT YOU WON’T BE ABLE TO PUT DOWN. This gripping page-turner is perfect for fans of Helen H. Durrant, Mick Herron, Joy Ellis, Angela Marsons, Rachel McLean, Alex Smith and J.M. Dalgliesh. MEET THE DETECTIVE DI ROB MILLER An ambitious young detective gunning for promotion. He will do anything for his job, but can he also keep his personal life under control? His ten-month-old son has yet to learn how to sleep through the night, but at least he has his dog. THE SETTING The Murder Investigation Team is based out of leafy Putney, with its overgrown often-flooded riverbanks. One way the river leads into central London, the other out into the countryside. It’s an idyllic setting that masks a criminal underworld.