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FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More

Millions of us have counted calories until we're blue in the face. We've cut fat, eaten less, and exercised more—and we're still heavier than we want to be. Or we lose the weight, only to see it creep back up. It's frustrating, discouraging, and unhealthy! In Sara Vance's The Perfect Metabolism Plan, you'll learn that this inability to stay at a healthy weight is not about willpower and it's not your fault! Your metabolism needs a reboot. When your metabolism is out of whack, your willpower, hunger hormones, insulin, and cravings all work against you. And you not only can't lose weight, you tend to feel foggy, sluggish, or generally unwell. But worry no more. The Perfect Metabolism Plan will show you how to reset and reboot your metabolism through 10 keys. You'll also find a bonus chapter of metabolism hacks, plus over 50 recipes and a workable plan for putting it all into action.

The Coyote Cowboys each made a vow to a fallen comrade and have one year to carry out their task… Local hero Remington Cross has only painful memories of Marietta, Montana. He may want ranch work, but he’ll take it anywhere but here. Still, loyalty brings Remy to Marietta determined to locate Jace’s godchild, ensure his physical and financial security, then close this chapter for good. But a smoldering encounter with a beautiful bartender threatens his timeline and heart, and when he discovers Jace’s godchild is at risk, he enlists the aid of the enigmatic beauty who’s more no-strings than he is. Shane Knight is no stranger to secrets, and she can tell the haunted ex-soldier is hiding plenty. She’s finished trying to fix wounded bad boys, and after her broken engagement, her heart’s permanently off-limits. When Shane jumps boots first into a red-hot one-night stand, she never anticipates getting tangled up with a sexy cowboy and a child who needs them. It’s a chance for love, family, and a fresh start for them both, but will secrets break the fragile thread of their new beginning?

“You have to reject her.” Amelia heard her twin say to her boyfriend. As the ignored daughter of the Alpha, Amelia has been bullied by her twin since little. She knew it was all because she wasn’t as talented and didn’t shift like her twin did. Still, getting rejected by the only love of her life was too much to bear. Amelia accepted her father’s order and set out for college in a neighbouring pack, not knowing a group of wolves were sent to get rid of her for good. At the critical moment, her only way out was get into the pack of the most feared Alpha, the King that ruled the darkness, the one who had killed his own father to take the throne. *** This novel is created by didi.adeyemi from an editor's outline. The novel is copyright Ideaink Six Cats.

Business tycoon Kieran Kingsley swears that he will never marry. That is, until one day, a young wife is forced upon him. From that day on, Mr. Kingsley's life takes on a new chapter!"Mr. Kieran, Ms. Valerie just wrecked the Chesters' home.""Is she happy yet?""No …""Get a few more of our men to help her out.""Mr. Kieran, Ms. Valerie got into a fight with someone. The other party has just been admitted into the hospital.""Is she happy yet?""No …"Kieran carries on with his work. "Let her continue."One day, Kieran finds out that Valerie Wood got herself into a fight again. "Valerie Wood, do you need me to teach you a lesson?""Honey, you were never like this before," Valerie whines.Kieran points at her tummy. "Were you pregnant before?"At seven months pregnant, Valerie still gets herself into a fight? She succeeds in scaring the other party off and gets Kieran so scared that he nearly loses his mind. But she is elated that she won without doing anything!

Can these two overcome a family feud and find love? When Nelson Rowdy puts on a taco costume for the towns annual Fall Ball masquerade party, he isn’t expecting to fall in love with an avocado. When conversation turns steamy, they don’t just want to guac about it – they want to add a little heat to their night. Hands travel, masks come off – and they are face-to-face with a 100 year long feud. Nicole McCormick is off limits. But damn – she is all grown up, back from college, and impossible to resist. *enemies to lovers *small town feels * banter and chemistry *super steamy

She was once infatuated with him, but after marrying into his wealthy family as she wished, she was utterly shattered and fled to the United States. "Spend the night with me, and I'll agree to the divorce." When they met again three years later, he made a humiliating demand... As the truth gradually came to light, he suddenly realized that... "No one can take my woman and child away." He was heartbroken, and his grandmother ordered him to remarry her within a time limit. He began the difficult road of winning over his wife, but could everything return to how it was before?

Bad-boy hockey player Hayden Harrington always lands on his feet. Or skates, in this case. After a scandalous fling with the coach’s daughter comes to light, this good-looking hotshot forward is swiftly traded to the Atlanta Thunder—an up-and-coming new hockey team. It’s not all bad, though. This could be his big chance to play center on the top line. So yeah, maybe it’s fortuitous that the pesky team marketing intern, Addison Knight, let his secret out. Still, though she’s hot as sin, he’s happy he’ll never have to see her again. Or will he? What Hayden doesn’t know is Addison just landed a job with the Thunder too. And what it involves is spending an exorbitant amount of time with him working on rehabilitating his image. Ha, like that’ll go well. Hayden is an enemies-to-friends love story and the first book in the new Breakaway Hockey romance series.

For decades, the Campbell women have reunited at the family’s rambling seaside cottage known as Beech House to celebrate life’s many occasions. But this year, they will be called back to Martha's Vineyard for a celebration of a different sort: their beloved matriarch Cora is getting remarried. And all the town gossips are calling him the one who got away, years ago… For renowned chef Mickey Campbell, this wedding isn’t just a welcome excuse to return to the place she first learned to cook at her grandmother’s side. It’s also a chance to regroup while she figures out a way to tell her smoldering head chef boyfriend that she’s mismanaged their restaurant into the red. Mickey’s mother, Hedy, is still mourning the passing of her adored father three years earlier, and she isn’t sure she’s ready to welcome a new man into the fold―and she’s not certain her own thorny relationship with her mother will weather the storm of her upcoming marriage. But everyone knows a woman’s heart holds more than meets the eye. For Cora, drawing her daughter and granddaughter back to Beech House isn’t just about a ceremony, but a chance to reveal a history she has kept close to her heart for decades. As the days leading up to the wedding unfold, secrets of Cora’s past come to light-- a secret that will cause three generations of Campbell women to question marriage, motherhood, and ultimately learn to savor the delicious joy of following your own heart. Told in dual timelines on the sumptuous beaches of Martha's Vineyard, OUR PLACE ON THE ISLAND is the sparkling, romantic read of the season.