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CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman Self-Development
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
0610 viewsCompleted
Sweet Gone South: Love Gone South 1
Sweet Gone South: Love Gone South 1
Alicia Hunter Pace all
Chocolatier Lanie Heaven has good friends, a booming business, and the adoration of the citizens of Merritt, Alabama. But she also has a secret. After the devastating breakup with her long time college boyfriend, she lost a baby and the hope of ever having a child - the thing she desires above all else. Though still grief-stricken eighteen months after the accident that killed his wife and best friend, Judge Luke Avery is lonely for the company of someone other than his three-year-old daughter, Emma. When Luke moves into the apartment above Lanie's candy shop, Lanie and Emma fall in love at first sight and Luke finds himself along for the ride. It's so easy for the three of them to slip into a life as sweet as the candy in Lanie's shop. But when Emma calls Lanie Mommy, Luke realizes things have gone too far; he has to propose to Lanie or walk away. He isn't ready for marriage, but engaged isn't married. Lanie eagerly accepts but as the evidence stacks up, she must accept that Luke's love is not equal to her own. Can Luke find a way to slay his demons before the sweet life they have created goes completely south?
0600 viewsCompleted
Still Loving You Nonetheless
Still Loving You Nonetheless
Love. Betrayal. Redemption.What would you do when the one you love the most is the one that hurt you the most?Loving him was all she knew. Meredith Leighton had loved Josiah Shelby for as long as she could remember, and she was willing to risk everything for him…no matter the circumstances. But it was not enough for him. After being framed for scheming a horrible act, Josiah chose to divorce her and had sworn to hunt her down and kill her baby that was allegedly his. After three years, the truth finally came to light. Now, Josiah regretted his past decisions and decided to make it up to her, promising to be a good father and a good husband.But would Meredith be able to forgive and forget? Would she be able to take him back into her life and pretend as if nothing had happened between them? 
0554 viewsOngoing
Lily's Outlaw: Once a Marine Always a Marine, Book 2
Lily's Outlaw: Once a Marine Always a Marine, Book 2
Kori David all
When photojournalist Liliana Richardson, agrees to go on assignment in Arizona, she has no idea it could cost her everything. But one wrong picture at the right moment puts her on a lethal drug cartel's hit list. Kidnapped and held prisoner in a border town, she is certain her life is over, until the bad boy from her past shows up. Now she's on the run with the only man who ever made her want more. Problem is: She knows she can trust him with her life, but not her heart. Security specialist and former Marine, Jesse James Calhoun, follows a strict code. Work hard, play hard, and never get too involved. When he gets information that the wild girl from his past needs help and fast, he's ready, willing, and able to neutralize the threat. But the spoiled girl he knew is all grown up and has a secret that someone is willing to kill for. Can he keep them alive long enough to uncover her secret? Or will she leave before he can stop a killer, taking his heart with her.
0539 viewsCompleted
First Comes Marriage, Then Comes Love
First Comes Marriage, Then Comes Love
Sarah Gardner is rushing to get herself married. She doesn’t require her partner to be filthy rich or anything, just without any vices or bad habits. As long as he fits that bill, she’ll marry him. Charles Xander is being forced by his domineering mother to marry. Thus, he ends up hitched to a woman his mother picked out for her. In any case, neither of them have time to date anyway. Besides, they’ll need to get married at some point, so why does it matter who they marry at all? Things change, of course. And for Sarah and Charles, they inevitably do…Even if they never expected them to.
0536 viewsOngoing
Kissin' Tell: Rough Riders, Book 13
Kissin' Tell: Rough Riders, Book 13
Lorelei James Romance
Can the former playboy win a second chance with the one who got away? Georgia Hotchkiss swore wild horses couldn’t drag her back to Sundance, Wyoming. It’s her usual bad luck that forces her to take a PR job in her former hometown—right before her ten-year class reunion. The only thing worse than facing her cheating ex-husband at the reunion? Showing up without a date. Tell McKay let Georgia “Hot Lips” Hotchkiss run roughshod over him in high school. But he’s no longer that easily manipulated boy. In the past decade he’s earned a reputation that lives up to the McKay last name. After working a rodeo event together, Tell agrees to escort her to their reunion as long as Georgia understands they’ll be friends with benefits. Their physical chemistry burns so hot, they barely notice the reunion has come and gone. And while their friendship has quickly deepened into something more, Georgia is wary. She’s been burned by a hometown cowboy before and won’t survive another heartbreak. So if Tell wants to get the girl this time around, he’ll have to prove her heart has always been safe with him.
0427 viewsCompleted
Mr. Remus, Your Billionaire Wife Wants a Divorce
Mr. Remus, Your Billionaire Wife Wants a Divorce
Silvia Pond thought that she could make Neil Remus fall in love with her three years into their marriage. Yet, all she got were photos of him having sex with her twin sister!Silvia eventually gave up on him and decided to free herself from their marriage. However, when Silvia passed Neil the divorce agreement, he tore it up right in front and threatened her. “You want a divorce? Over my dead body!”Silvia only felt indifferent when she saw his enraged expression. “You can only choose one. It’s either me or Ada.”In the end, Neil chose Ada. But when he lost Silvia for good, he finally realized that he had fallen in love with her a long time ago.
10364 viewsOngoing
The Pampering CEO: Don't Mess With My Secretly-Married Sweet Wife
The Pampering CEO: Don't Mess With My Secretly-Married Sweet Wife
Before their marriage, he said, “Our marriage is just an agreement on a piece of paper. Privately, we have nothing to do with each other.” After their marriage, whenever she ran into trouble, he would help her. When she was bullied, he would protect her. She obeyed the agreement and hid the fact that they were married but he announced to the world that she was his wife. When he secretly slipped into bed again, Susan got agitated. “What do you actually want?” He wore an innocent look as he begged, “Please hug me. Please kiss me. Please…” Facing the rogue CEO, Susan could only admit defeat. It was only many years later that she realized that he had loved her for a very long time.
0361 viewsOngoing
The Alpha's Plus Size Urban Human Mate
The Alpha's Plus Size Urban Human Mate
What happens when an all-business alpha plans to marry his chosen mate, but smells the most intoxicating fruity scent that belongs to his curvy mating ceremony planner? The confident plus size Ji'lahni Nelson, her two cousins and their best friend, own a successful Wedding planning company along with a dance self-defense workout studio. When they're asked by their new friend, who is like a mother to them, to plan her sons' wedding, I mean mating ceremony, what will happen when the sassy plus size women steps into a world of werewolves? Let's find out!
0195 viewsOngoing
Rejecting My Lycan Mate
Rejecting My Lycan Mate
“I, Madeline Clark, rejec…,” I started speaking, but Alpha Dimitri stopped me by putting his hand over my mouth.He pulled me closer to him and growled.“What the hell are you doing?!” he shouted. “I am not letting you do this, Maddie. I’ve waited for you for months and I am not going to lose you!”His eyes held so much pain and his voice was laced with panic.“You are mine, Maddie,” he said as he leaned in and pressed a small kiss on my forehead. “You are mine, and I am not letting you go.”Madeline is a 17-year-old girl who still hasn’t shifted into her wolf. Her father abandoned her mother when she was very young. She’s been bullied and laughed at all the time. After she lost her mom, the person who loved her the most, Madeline is completely distraught and broken. Her father comes back to take her back to his pack. Madeline is against it, but her financial situation forces her to go with him.Dimitri is a Lycan wolf, the Alpha of his very successful pack. He is 22 years old, and he still hasn’t found his mate. When Madeline comes to his pack, he is very surprised to find out that she is his mate. He is also very frustrated because she is his stepsister who still hasn’t shifted. She can’t recognize him as her mate.Madeline struggles in the new pack. She doesn’t have the best relationship with her stepmother. She can’t wait to turn 18 and leave.What will happen when Madeline finds out who her mate is? What will Dimitri do after she rejects him? Will he be able to convince her to stay?
0183 viewsOngoing

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