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CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman Self-Development
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
0610 viewsCompleted
Lily's Outlaw: Once a Marine Always a Marine, Book 2
Lily's Outlaw: Once a Marine Always a Marine, Book 2
Kori David all
When photojournalist Liliana Richardson, agrees to go on assignment in Arizona, she has no idea it could cost her everything. But one wrong picture at the right moment puts her on a lethal drug cartel's hit list. Kidnapped and held prisoner in a border town, she is certain her life is over, until the bad boy from her past shows up. Now she's on the run with the only man who ever made her want more. Problem is: She knows she can trust him with her life, but not her heart. Security specialist and former Marine, Jesse James Calhoun, follows a strict code. Work hard, play hard, and never get too involved. When he gets information that the wild girl from his past needs help and fast, he's ready, willing, and able to neutralize the threat. But the spoiled girl he knew is all grown up and has a secret that someone is willing to kill for. Can he keep them alive long enough to uncover her secret? Or will she leave before he can stop a killer, taking his heart with her.
0539 viewsCompleted
Kissin' Tell: Rough Riders, Book 13
Kissin' Tell: Rough Riders, Book 13
Lorelei James Romance
Can the former playboy win a second chance with the one who got away? Georgia Hotchkiss swore wild horses couldn’t drag her back to Sundance, Wyoming. It’s her usual bad luck that forces her to take a PR job in her former hometown—right before her ten-year class reunion. The only thing worse than facing her cheating ex-husband at the reunion? Showing up without a date. Tell McKay let Georgia “Hot Lips” Hotchkiss run roughshod over him in high school. But he’s no longer that easily manipulated boy. In the past decade he’s earned a reputation that lives up to the McKay last name. After working a rodeo event together, Tell agrees to escort her to their reunion as long as Georgia understands they’ll be friends with benefits. Their physical chemistry burns so hot, they barely notice the reunion has come and gone. And while their friendship has quickly deepened into something more, Georgia is wary. She’s been burned by a hometown cowboy before and won’t survive another heartbreak. So if Tell wants to get the girl this time around, he’ll have to prove her heart has always been safe with him.
0427 viewsCompleted
Hidden Riches, Sweet Surprises
Hidden Riches, Sweet Surprises
"Honey, check out the hunk on TV - he could be your twin!" Betty Moore exclaimed, her eyes glued to the man on-screen who looked just like her husband. Kurt Remington, rubbing his temples, asked, "Do you really think he's just a lookalike?" "Wait, he's got your name too?" Tricked by her cunning BFF, Betty thought she had a wild night with a gigolo. Plot twist: the 'gigolo' was actually the wealthiest man in Bayfront. Having always been an underdog unloved even by her father, Betty felt like she won the lottery without buying a ticket. Now, with her wealthy hubby, she strutted through Bayfront like she owned the place.
0219 viewsOngoing
The Rewritten Love: A Second Beginning
The Rewritten Love: A Second Beginning
Madelyn Jent died on her wedding anniversary. She had been married to Zach Jardin for eight years, compromising for the better part of her life. However, she ended up being kicked out of the house.After the painful divorce, Madelyn was diagnosed with terminal cancer. Despite her deteriorating health, she clung to life in the hospital, hoping that Zach would visit her one last time.As Valentine's Day arrived, heavy snow fell outside. Yet, Zach failed to make an appearance, leaving Madelyn with a deep sense of regret. "Zach Jardin... If I could start over, I would never fall in love with you again!"Miraculously, Madelyn found herself reborn to the time when she was eighteen. Fueled by the desire to avoid repeating the same mistakes, she made a solemn vow to distance herself from everything related to Zach.But fate seemed determined to test her resolve. Just as she sought to escape the shadows of her past, the same man, Zach, emerged with an intimidating aura, gradually approaching her step by step. His voice, reminiscent of a devil's melody, echoed through the hallway as he declared, "Madelyn, I'll take care of you for the rest of your life..."
0205 viewsOngoing
Wicked and Wild: A Kindred Tales Duet
Wicked and Wild: A Kindred Tales Duet
Evangeline Anderson all
Two sisters, both born with a Gift… Samantha leads lost spirits home, Hanna can see Beyond the Veil But both are in terrible danger... Are you ready for two Spicy and Spooky Kindred Tales in one book? Get ready for Wicked and Wild… In "Possessed by the Wulven," Sam's ghost-hunting mission collides with skeptic R'orn, creating sparks of annoyance and attraction. She’s stuck with the huge Kindred warrior in a haunted inn, one room, and a single bed—temptation rises. But when spirits take control, passions ignite…and enemies might just become lovers. In "Guarded by the Ghost," Hanna's curse attracts a terrifying Dark Entity, leading her to a ghostly Kindred protector, Wraith. Together, they face a sinister force that hungers for her soul. Can enemies turned lovers survive the shadows that threaten their very existence? Explore these tales of paranormal romance, where love, danger, and the supernatural intertwine in a haunting journey beyond the veil. Will Sam, Hanna, and their Kindred Protectors conquer the darkness that surrounds them? You’ll have to read this Enemies to Lovers, Touch her and Die, Only one Bed, Spicy Shifter and Ghost Romance, Wicked and Wild, to find out! Author's Note--my heroines are threatened and in danger in parts of these two novellas but I promise things work out in the end. As always, please read responsibly.
039 viewsCompleted
Long Hard Ride: Rough Riders, Book 1
Long Hard Ride: Rough Riders, Book 1
Lorelei James all
A wild summer fling with three sexy cowboys just got serious for this city girl when one of them wants to tie her down for good. Abandoned on the road by her ex, good girl Channing Kinkaid fears her summer plans to cut loose on the rodeo circuit are over…until bad boy bull rider Colby McKay steps in, promising that he—and his traveling partners—will teach her every dirty way to shed her inhibitions. Although Channing has secretly longed to be the sole focus of more than one man’s passion, all is not as it seems with the sexy trio. Colby’s bossy style of sweet-talking tests her resolve to keep things casual, because falling for a man who risks life and limb every day can only lead to heartbreak. From the moment Colby sets his lust-filled eyes on the sweet temptress, he knows she’s the good kind of trouble. Behind closed doors Channing is the perfect mix of obedience and curiosity. And he doesn’t mind sharing her… at first. But everything changes as the pair grows closer and Colby decides he wants Channing all to himself. Can Colby convince the headstrong Channing the road to true love doesn’t have to be as elusive as that championship belt buckle?
036 viewsCompleted
Rough Around the Edges: Coming Home to the Mountain, Book Seven
Rough Around the Edges: Coming Home to the Mountain, Book Seven
Frankie Love all
Fig Finds Love! Coming back after my fashion internship was supposed to be a short-term stop … but my heart is telling me I belong right here at Home, WA. When my brother’s oldest friend Hank shows up at family dinner, I am reminded how smitten I have always been of this rough and tumble man. He’s returned to his roots, too, and he is looking to settle down for good. My dreams have changed, and I am terrified of letting my family down – but I am even more scared of letting myself down. We have one wild and precious life … and right now, I am determined not to waste it. -virgin romance -love that lasts a lifetime -hero with values -brother’s best-friend
032 viewsCompleted
The Perfect Stroke: Lucas Brothers, Book One
The Perfect Stroke: Lucas Brothers, Book One
Jordan Marie all
Gray Lucas is everything I hate in a man.Arrogant, rich, entitled and a player.He’s a pro athlete and his exploits are legendary—one of which was me.We had a one-night-stand.It was wild, passionate, exhilarating and a big mistake. Except maybe it wasn’t.Because the more time I spend with him and his crazy family, the more I want him to stay… But men don’t stay…do they? Take a man who always gets what he wants, A woman who has learned not to want, A crazy mother and insane siblings… And oh yeah add in a skunk just to make things interesting—And you just might have The Perfect Stroke.
032 viewsCompleted

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