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CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman Self-Development
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
0610 viewsCompleted
Daddy's Doting Addiction
Daddy's Doting Addiction
Naomi Green spent a hundred million dollars hiring an older man, Jack Hough, to fake a marriage, not knowing that he was Gin City's most influential person! After getting married, Jack doted on her as if she was his precious, pure, and kind little Buttercup, regardless of whatever she did!Beating someone up so badly they ended up in the hospital? Great job! Spending a fortune on acquiring a trashy company? Way to go! No matter how despicable Naomi's reputation was, Jack spoiled her through and through! Everyone thought that Jack was nuts for marrying her. No one knew of Naomi's multiple secret identities: genius hacker, brilliant doctor, supermodel, and exceptional gamer! Naomi was hellbent on revenge and she would stop at nothing!
10565 viewsOngoing
Put Your Intuition to Work: How to Supercharge Your Inner Wisdom to Think Fast and Make Great Decisions
Put Your Intuition to Work: How to Supercharge Your Inner Wisdom to Think Fast and Make Great Decisions
Lynn A. Robinson all
Intuition is the hot buzzword in business, but specific guidelines on how to trust your gut have been sorely lacking. Put Your Intuition to Work provides that missing link. Business is about making money, but it's also about making decisions. There are relatively small decisions, like when to call a meeting or which emails to answer quickly. Then there are the big decisions that can make or break a business--which product to launch, whom to hire, how to spend. Hard work, analytics, past successes, intelligence, and a great business plan aren't enough anymore. Many of us are scrambling to discover the path to success but have found instead that we've lost our way. Although many business leaders won't publicize it, intuition is a key part of their decision-making success. Put Your Intuition to Work offers numerous compelling stories from entrepreneurs and executives about how they successfully use intuition in their daily lives. It is an inspiring and practical guide to help you: Make successful decisions when you don't have all the facts. Tap into your passion as a personal source of guidance. Discover the many ways to listen to your "inner CEO."
0524 viewsCompleted
Worthless to Priceless: The Alpha's Rejected Mate
Worthless to Priceless: The Alpha's Rejected Mate
“You have to reject her.” Amelia heard her twin say to her boyfriend. As the ignored daughter of the Alpha, Amelia has been bullied by her twin since little. She knew it was all because she wasn’t as talented and didn’t shift like her twin did. Still, getting rejected by the only love of her life was too much to bear. Amelia accepted her father’s order and set out for college in a neighbouring pack, not knowing a group of wolves were sent to get rid of her for good. At the critical moment, her only way out was get into the pack of the most feared Alpha, the King that ruled the darkness, the one who had killed his own father to take the throne. *** This novel is created by didi.adeyemi from an editor's outline. The novel is copyright Ideaink Six Cats.
0270 viewsOngoing
I Married a Scum's Rival
I Married a Scum's Rival
A marriage that lasted for ten years… Calida Artermis thought that she married a good man, but unknown to her, this man would be the one who personally caused her death! In the name of marriage, he toyed with her feelings, plotted for her inheritance, and even destroyed all of the Artemis family, all so that he could get his true love to smile for him. But the assassination he had been plotting for a long time allowed her to return to the time ten years ago!This time, she would definitely ruin his reputation and destroy his family. She would have his lover wish for death. She wanted all the people who hurt her before to suffer her pain one hundred times! Hence, the first thing she did once she returned to the past was to reject the scum. And with great determination, she married his rival, even though she knew that he was a powerful person whom she should not bother. She originally thought that no feelings would be involved in this marriage, so she did not expect that after their marriage, she would end up spoiled rotten by this man.
081 viewsOngoing
The Marriage Keeper
She was once infatuated with him, but after marrying into his wealthy family as she wished, she was utterly shattered and fled to the United States. "Spend the night with me, and I'll agree to the divorce." When they met again three years later, he made a humiliating demand... As the truth gradually came to light, he suddenly realized that... "No one can take my woman and child away." He was heartbroken, and his grandmother ordered him to remarry her within a time limit. He began the difficult road of winning over his wife, but could everything return to how it was before?
050 viewsOngoing
Our Place on the Island: A Novel
Our Place on the Island: A Novel
Erika Montgomery all
For decades, the Campbell women have reunited at the family’s rambling seaside cottage known as Beech House to celebrate life’s many occasions. But this year, they will be called back to Martha's Vineyard for a celebration of a different sort: their beloved matriarch Cora is getting remarried. And all the town gossips are calling him the one who got away, years ago… For renowned chef Mickey Campbell, this wedding isn’t just a welcome excuse to return to the place she first learned to cook at her grandmother’s side. It’s also a chance to regroup while she figures out a way to tell her smoldering head chef boyfriend that she’s mismanaged their restaurant into the red. Mickey’s mother, Hedy, is still mourning the passing of her adored father three years earlier, and she isn’t sure she’s ready to welcome a new man into the fold―and she’s not certain her own thorny relationship with her mother will weather the storm of her upcoming marriage. But everyone knows a woman’s heart holds more than meets the eye. For Cora, drawing her daughter and granddaughter back to Beech House isn’t just about a ceremony, but a chance to reveal a history she has kept close to her heart for decades. As the days leading up to the wedding unfold, secrets of Cora’s past come to light-- a secret that will cause three generations of Campbell women to question marriage, motherhood, and ultimately learn to savor the delicious joy of following your own heart. Told in dual timelines on the sumptuous beaches of Martha's Vineyard, OUR PLACE ON THE ISLAND is the sparkling, romantic read of the season.
036 viewsCompleted
Hayden: Breakaway Hockey, Book One
Hayden: Breakaway Hockey, Book One
S.R. Grey all
Bad-boy hockey player Hayden Harrington always lands on his feet. Or skates, in this case. After a scandalous fling with the coach’s daughter comes to light, this good-looking hotshot forward is swiftly traded to the Atlanta Thunder—an up-and-coming new hockey team. It’s not all bad, though. This could be his big chance to play center on the top line. So yeah, maybe it’s fortuitous that the pesky team marketing intern, Addison Knight, let his secret out. Still, though she’s hot as sin, he’s happy he’ll never have to see her again. Or will he? What Hayden doesn’t know is Addison just landed a job with the Thunder too. And what it involves is spending an exorbitant amount of time with him working on rehabilitating his image. Ha, like that’ll go well. Hayden is an enemies-to-friends love story and the first book in the new Breakaway Hockey romance series.
035 viewsCompleted
The Clue: A Fleming Stone Mystery, Book One
The Clue: A Fleming Stone Mystery, Book One
Carolyn Wells all
THE CLUE is the first book in the Fleming Stone Mystery series by famed New Jersey mystery writer Carolyn Wells (1862-1942). Librarian, author, poet, journalist Wells wrote a total of 170 books, including poetry, humor, and children’s books, but she is best remembered for her mystery novels, the most successful being her Fleming Stone series. Madeleine Van Norman is found stabbed to death on the night before her wedding. The heiress is found in the library of her sprawling country mansion stabbed with her own Venetian letter-opener. Though a suicide note is found, the list of potential suspects grows. Who would benefit from the rich woman’s death? There is her groom who was having an affair. There are family members who might not want her to marry to save their inheritance. There is the groom’s secret lover. Or could it have been the secretary? Rediscover one of the great American mystery writers and her finest work. THE CLUE is a closed-environment traditional mystery that will remind you of the other greats, including Agatha Christie and Ellery Queen.
030 viewsCompleted

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