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FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More

Intuition is the hot buzzword in business, but specific guidelines on how to trust your gut have been sorely lacking. Put Your Intuition to Work provides that missing link. Business is about making money, but it's also about making decisions. There are relatively small decisions, like when to call a meeting or which emails to answer quickly. Then there are the big decisions that can make or break a business--which product to launch, whom to hire, how to spend. Hard work, analytics, past successes, intelligence, and a great business plan aren't enough anymore. Many of us are scrambling to discover the path to success but have found instead that we've lost our way. Although many business leaders won't publicize it, intuition is a key part of their decision-making success. Put Your Intuition to Work offers numerous compelling stories from entrepreneurs and executives about how they successfully use intuition in their daily lives. It is an inspiring and practical guide to help you: Make successful decisions when you don't have all the facts. Tap into your passion as a personal source of guidance. Discover the many ways to listen to your "inner CEO."

Can the former playboy win a second chance with the one who got away? Georgia Hotchkiss swore wild horses couldn’t drag her back to Sundance, Wyoming. It’s her usual bad luck that forces her to take a PR job in her former hometown—right before her ten-year class reunion. The only thing worse than facing her cheating ex-husband at the reunion? Showing up without a date. Tell McKay let Georgia “Hot Lips” Hotchkiss run roughshod over him in high school. But he’s no longer that easily manipulated boy. In the past decade he’s earned a reputation that lives up to the McKay last name. After working a rodeo event together, Tell agrees to escort her to their reunion as long as Georgia understands they’ll be friends with benefits. Their physical chemistry burns so hot, they barely notice the reunion has come and gone. And while their friendship has quickly deepened into something more, Georgia is wary. She’s been burned by a hometown cowboy before and won’t survive another heartbreak. So if Tell wants to get the girl this time around, he’ll have to prove her heart has always been safe with him.

The day Calista Everhart gets divorced, her divorce papers end up splashed online, becoming hot news in seconds. The reason for divorce was highlighted in red: "Husband impotent, leading to an inability to fulfill wife's essential needs." That very night, her husband, Lucian Northwood, apprehends her in the stairwell. He voice was low as he told her, "Let me prove that I'm not at all impotent …"

All Violet Cooper did was take advantage of a five-star hotel's services. She never expects to end up pregnant after spending a hot and steamy night with Carl Walker, a cold and distant billionaire. It's bad enough that Carl is manipulative and cold. But why is her beloved daughter a manipulative genius as well? Both father and daughter are now plotting to lure Violet into a trap called love …

The day Calista Everhart gets divorced, her divorce papers end up splashed online, becoming hot news in seconds. The reason for divorce was highlighted in red: "Husband impotent, leading to an inability to fulfill wife's essential needs." That very night, her husband, Lucian Northwood, apprehends her in the stairwell. He voice was low as he told her, "Let me prove that I'm not at all impotent …"

She’s my best-friends little sister … and I can’t keep my hands off her! It’s always been the three of us doing the rodeo shows– Danny, his little sister June, and me. Two bull riders and a barrel racer. Three peas in a pod. But now that June is all grown up, I can’t keep thinking about her. I’ve always been the strong and silent type. She is the sparkle at every party. I think about her constantly, dream about a future, and it’s high time she knew it. When I confess my feelings – things change. Fast. It’s time to grab the bull by the horns and hold on tight – it’s about to be a Rowdy ride! -dual virgins -bull rider energy -small town cowboy -scorching hot -forbidden romance

"You are mine, Princess. For the next two months, I own this body and you will not give it out to any other man. I own every fucking inch of this body." Dante trailed her boob with the flogger. * Mireille had been a good girl all her life, sheltered by her protective brother until he goes on a three months travel. Mireille has to stay with his best friend whom she last saw in highschool. Mireille thinks she would finally be free from her brother's protectiveness but she turns out to be wrong as her brother's best friend is a worse version of her brother... Protective and possessive. Mireille wants to hate him but it seems to be impossible to hate a man as hot as Dante Romano. Hot, sexy and a billionaire mafia boss, Dante wants to make Mireille nothing more than his best friend's sister but it seems impossible with the heat that runs through their bodies with their every contact. She is his innocent princess and she is supposed to remain so but when lust pulls her close, she becomes his woman, his possession, the Bad Boy's Princess. But there are many more secrets lurking around, secrets insistent on pulling Mireille out of her innocent lifestyle. Note: This book contains mature scenes including violent scenes and plenty of explicit sexual scenes.

Bad-boy hockey player Hayden Harrington always lands on his feet. Or skates, in this case. After a scandalous fling with the coach’s daughter comes to light, this good-looking hotshot forward is swiftly traded to the Atlanta Thunder—an up-and-coming new hockey team. It’s not all bad, though. This could be his big chance to play center on the top line. So yeah, maybe it’s fortuitous that the pesky team marketing intern, Addison Knight, let his secret out. Still, though she’s hot as sin, he’s happy he’ll never have to see her again. Or will he? What Hayden doesn’t know is Addison just landed a job with the Thunder too. And what it involves is spending an exorbitant amount of time with him working on rehabilitating his image. Ha, like that’ll go well. Hayden is an enemies-to-friends love story and the first book in the new Breakaway Hockey romance series.

From USA Today Bestselling Author KL Donn comes the second book in the Decker Brother’s duet, Time Bomb, a fire fighter romance. Tick. Tick. Tick. It’s the sound I hear when I look in the mirror, or when my mother reminds me of a certain internal clock too. It’s all I hear when I go on these blind dates my friend–Laken Decker–keeps setting me up on. Date one was a banker, all about numbers. Kind of boring. Date two was nice, maybe too nice. Date three was WHOA! A hot firefighter–Torque Decker–who kissed me like he was trying to steal my soul. Date four was not the hot firefighter from date number three. I wasn’t looking for another date from anyone–except maybe, the firefighter. Let alone seeing one of them again when a small kitchen fire ignites my coffee shop, The Perfect Cup. Now I’m burning up with my attraction for the sexy firefighter who saved me and the desire to overcome my past, the abandonment I feel from the one man I should have trusted most. Tick. Tick. Tick. Was all I heard after a bomb nearly derailed my career in a warehouse fire. I was only looking for some fun when my brother’s girl sets me up on this blind date with some chick I don’t know. But Ophelia Montgomery is way more than I bargained for. She speaks her mind, goes for what she wants, and man can the girl kiss. Her mouth says she doesn’t want more, but her body spoke volumes. She wants me. But she won’t call me. Until the fire that sets her life ablaze. There’s isn’t much I won’t do for her after she clung to me in the aftermath of an inferno neither of us were prepared for. Tick. Tick. Tick. Love is a Time Bomb but we have a lifetime to explore and ignite our flames. We hope.