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Be That Unicorn: Find Your Magic, Live Your Truth, and Share Your Shine
Be That Unicorn: Find Your Magic, Live Your Truth, and Share Your Shine
Be the Best Version of Yourself Being a unicorn means being the magnetic person that everyone in the room is drawn to. It means being honest and true to yourself every day, no matter what. When you are really, really good at being yourself, you’ll make other people feel really, really good about themselves, too. In Be That Unicorn, Jenny Block, author of several best sellers for women, shows you how to stop putting yourself down and start finding your magic. 100% That Unicorn. The horn may be mythical, but the unicorn is real. This book offers you the confidence to be authentic and original in every aspect of your life―at home, at work, and in relationships. Sometimes it’s about how to make your bed in the morning, and sometimes it’s baking treats to make yourself and others feel good. You are a badass! It’s time to share that shine. Just Keep Prancing. The art of not giving a f… is knowing that sometimes you do feel like s... That’s ok! Being a unicorn is about feeling your feelings. Be angry or sad when you need to be. Then get out of your own way and move on with your day. In Be That Unicorn , Jenny Block shows you how to be a badass unicorn in so many ways, including: Parenting and taking care of the people you love Volunteering your time and inspiring your community Learning and growing into your best self Playing and loving with a full heart Be That Unicorn is a get your s… together book that’s more about celebrating than punishing yourself. If you liked the Get Out of Your Mind and Into Your Life workbook, Be More Unicorn: How to Find Your Inner Sparkle, Un.… Yourself: Get Out of Your Head and into Your Life, and How to Stop Feeling Like S…, you’ll love this fun new approach to taking control of the life you want.
0459 viewsCompleted
When the Elephants Dance: A Novel
When the Elephants Dance: A Novel
Tess Uriza Holthe Biographies&Memoirs
“Papa explains the war like this: ‘When the elephants dance, the chickens must be careful.’ The great beasts, as they circle one another, shaking the trees and trumpeting loudly, are the Amerikanos and the Japanese as they fight. And our Philippine Islands? We are the small chickens.” Once in a great while comes a storyteller who can illuminate worlds large and small, magical and true to life. When the Elephants Dance introduces us to the incandescent voice of Tess Uriza Holthe, who sets her remarkable first novel in the waning days of World War II, as the Japanese and the Americans engage in a fierce battle for possession of the Philippine Islands. The Karangalan family and their neighbors huddle for survival in the cellar of a house a few miles from Manila. Outside the safety of their little refuge the war rages on—fiery bombs torch the beautiful Filipino countryside, Japanese soldiers round up and interrogate innocent people, and from the hills guerillas wage a desperate campaign against the enemy. Inside the cellar, these men, women, and children put their hopes and dreams on hold as they wait out the war, only emerging to look for food, water, and medicine. Through the eyes of three narrators, thirteen-year-old Alejandro Karangalan, his spirited older sister Isabelle, and Domingo, a passionate guerilla commander, we see how ordinary people must learn to live in the midst of extraordinary uncertainty, how they must find hope for survival where none seems to exist. They find this hope in the dramatic history of the Philippine Islands and the passion and bravery of its people. Crowded together in the cellar, the Karangalans and their friends and neighbors tell magical stories to one another based on Filipino myth and legend to fuel their courage, pass the time, and teach important lessons.
0394 viewsCompleted
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman Self-Development
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
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