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CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman Self-Development
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
0491 viewsCompleted
Disorderly Men: A Novel
Disorderly Men: A Novel
ONE OF QUEER FORTY'S BEST PRIDE READS FOR SUMMER 2023! Three gay men in pre-Stonewall New York City find their fates thrown together in the police raid of a Village bar. Roger Moorhouse is a Wall Street banker and Westchester family man with a preciously guarded secret. As the shouting begins and flashlights blaze in his face, the life he’s carefully curated over the years―a fancy new office overlooking lower Broadway, a house in Beechmont Woods, his wife and children―is about to come crashing down around him. Columbia literature professor Julian Prince lives a comparatively uncloseted life when he finds his first committed relationship tested to its limits. How could he explain to Gus, a fearless young artist, that he couldn’t stay with him that weekend because the woman who was still technically Julian’s fiancée would be visiting? But when Gus is struck unconscious by a police baton, Julian comes out of hiding to protect him, even if exposure means losing everything. For Danny Duffy, an Irish kid from the Bronx with a sassy mouth and a diverse group of friends, the raid is a galvanizing, Spartacus moment. Danny doesn’t have too much left to lose; his family has just disowned him. But once his name appears in the newspaper, he’ll be fired from his job at Sloan’s Supermarket, where he’s risen to assistant manager of produce, and begin a journey that veers between political enlightenment and violent revenge. The three men find themselves in a police wagon together, their hidden lives threatened to be revealed to the world. Blackmail, a private investigator, Gus’s disappearance, and Danny’s quest for retribution propel Disorderly Men to its piercing conclusion, as each man meets the boundaries of his own fear, love, and shame. The stakes for each are different, but all of them confront a fundamental question: How much happiness is he allowed to have . . . and what share of it will he lay claim to?
0457 viewsCompleted
Total Law of Attraction: Unleash Your Secret Creative Power to Get What You Want!
Total Law of Attraction: Unleash Your Secret Creative Power to Get What You Want!
Dr. David Che all
A simple step-by-step guide that allows you to realistically apply the Law of Attraction to improve your life and achieve the next level of practical understanding. Why is it that we see very young people becoming millionaires these days? Or older athletes in the Olympics winning medals when people thought they didn’t have a chance? And how about former Senator Barack Obama running for president and being the first African American in US history to win the presidency when many thought it was impossible? It is because these individuals have learned how to use the Law of Attraction—they have learned how to believe something is possible, even while others don’t. Whether it is presidential elections, sports, or anything, for that matter, what we believe directly determines our destiny. In these pages, for the first time ever, you will find the Law of Attraction explained in a simple and practical manner. While so many other books claiming to explain the Law of Attraction have cajoled their readers with inspiring statements and complicated theorizing, this book will actually teach you how to apply it to your daily life. So, are you ready to start attracting good things into your life? You are only pages away from finding out the real secret ...
0419 viewsCompleted
The Psychedelic Experience: A Manual Based on the Tibetan Book of the Dead
The Psychedelic Experience: A Manual Based on the Tibetan Book of the Dead
Richard Alpert all
“It is a book for the living as well as for the dying.”—Lama Govinda We are in the midst of a powerful psychedelic renaissance. After four decades of hibernation, the promise of the psychoactive ’60s—that deeper self-awareness, achieved through reality-bending substances and practices, will lead to greater external harmony—is again gaining a major following. The signs are everywhere, from the influence of today’s preeminent psychedelic thinker Daniel Pinchbeck, to the renewed interest in the legacy of Terence McKenna, and to the upsurge of collective, inclusive (and overtly tripped-out) cultural phenomena like the spectacle of Burning Man. The Psychedelic Experience, created in the movement’s early years by the prophetic shaman-professors Timothy Leary, Ralph Metzner, and Richard Alpert (Ram Dass), is a foundational text that serves as a model and a guide for all subsequent mind-expanding inquiries. In this wholly unique book, the authors provide an interpretation of an ancient sacred manuscript, The Tibetan Book of the Dead, from a psychedelic perspective. The Psychedelic Experience describes their discoveries in broadening spiritual consciousness through a combination of Tibetan meditation techniques and psychotropic substances. As sacred as the text it reflects, The Psychedelic Experience is a guidebook to the wilderness of mind and an indispensable resource from the founding fathers of psychedelia.
0410 viewsCompleted
Taking Charge of Cancer: What You Need to Know to Get the Best Treatment
Taking Charge of Cancer: What You Need to Know to Get the Best Treatment
David Palma all
A critical resource for anyone with a cancer diagnosis. Written by a radiation oncologist and cancer researcher, Taking Charge of Cancer offers an insider’s guide to understanding and receiving the best treatment options, choosing the right medical team, and approaching this difficult time with knowledge and hope. Receiving a cancer diagnosis can be terrifying, and the first thing you probably want to know is: How am I going to survive this? Cancer care requires decisions from numerous professionals, delivering treatments that are potentially life-saving, but also potentially dangerous and life-threatening. The chances of cure and survival for any given patient depend on the expertise of the cancer team, and whether procedures are in place to ensure that cancer care is delivered properly. So, how can you make sure you choose the right treatment team and ensure the best chances of survival and long-term health after being diagnosed with cancer? Taking Charge of Cancer is a different type of book for cancer patients—one that goes beyond the cancer information that is currently available, allowing you to truly take control of your cancer treatment. You’ll learn how to obtain and understand medical records, and why these records are critical to your care. You’ll also find the tools you’ll need to determine if the recommendations made by doctors are in keeping with accepted treatment guidelines. You’ll discover how doctors use evidence to decide which treatments are best, as well as how doctors can become biased in their recommendations. And, most importantly, you’ll be able to evaluate whether surgery, radiation, or chemotherapy make the most sense in your specific case—and whether or not these serious treatments are being delivered effectively and safely according to the highest standards. Now that you’ve received a cancer diagnosis, it’s time to set a plan in motion for your recovery. This book will help you do just that—every step of the way.
0402 viewsCompleted
Manage Your Mindset: Maximize Your Power of Personal Choice
Manage Your Mindset: Maximize Your Power of Personal Choice
Janet Hanson all
As the foremost researcher in the area of correlating mindset with a variety of organizational learning factors, having performed a survey validation study of the Mindset Works, Inc. What’s My School Mindset? Survey and the Project for Educational Research That Scales (PERTS) academic mindset survey, the author has discovered links between the philosophical positions one holds and the theory of mind that describes what makes humans different from animals. This book proposes that the ability to recognize and respond to the differences between what we “see” and others “see” is the key reason for individuals, groups, and organizations to succeed or to fail. How we perceive differences and respond to them changes the way our brain develops and how our systems are designed. This book provides strategies for supporting continuous development and growth in individuals, in group dynamics, and in system/organizational development using the most current understanding and propositions of theories of mind. Our theories of physics are expanding through Newtonian, Classical, on to Quantum. Our technologies are expanding from simple tools, to industrialization, to digital information systems, and on to holographic imagery and virtual realities. Biological understandings have grown from magical beliefs about life, through static views of fixed DNA, to cloning, and the potential to regenerate organs and extend life. Our world is in need of an update on the social transformations occurring in human understanding that apply to addressing key issues of our day. This book revisits the concepts discussed in mindset theory and reframes it with a larger, more inclusive potential for understanding our world that empowers our ability for personal choice to improve our lives.
0401 viewsCompleted
Eternal Dharma: How to Find Spiritual Evolution through Surrender and Embrace Your Life's True Purpose
Eternal Dharma: How to Find Spiritual Evolution through Surrender and Embrace Your Life's True Purpose
Vishnu Swami all
We often feel powerless in our lives. We have many desires but are limited in our ability to transform those wishes into tangible results. We are confused and unsure about what will really make us happy. In Eternal Dharma, Vishnu Swami guides you on a journey to align yourself with the natural flow of existence through the ancient Eastern knowledge of Veda. Eternal Dharma distills 5,000 years of spiritual wisdom so you can learn to live an enlightened, effective, and fulfilled life. Vishnu Swami inspires you to take action and manifest your fullest spiritual potential in everything you do: Explore the subtle and physical domains to achieve a totally new relationship with reality. Learn the radical new system of effectiveness. Gain clarity on all spiritual and religious paths. Free yourself from pain and suffering to reach pure, transcendental love.
0355 viewsCompleted
The Cowboy's Word: Coyote Cowboys of Montana, Book One
The Cowboy's Word: Coyote Cowboys of Montana, Book One
Sinclair Jayne Romance Love
The Coyote Cowboys each made a vow to a fallen comrade and have one year to carry out their task… Local hero Remington Cross has only painful memories of Marietta, Montana. He may want ranch work, but he’ll take it anywhere but here. Still, loyalty brings Remy to Marietta determined to locate Jace’s godchild, ensure his physical and financial security, then close this chapter for good. But a smoldering encounter with a beautiful bartender threatens his timeline and heart, and when he discovers Jace’s godchild is at risk, he enlists the aid of the enigmatic beauty who’s more no-strings than he is. Shane Knight is no stranger to secrets, and she can tell the haunted ex-soldier is hiding plenty. She’s finished trying to fix wounded bad boys, and after her broken engagement, her heart’s permanently off-limits. When Shane jumps boots first into a red-hot one-night stand, she never anticipates getting tangled up with a sexy cowboy and a child who needs them. It’s a chance for love, family, and a fresh start for them both, but will secrets break the fragile thread of their new beginning?
0288 viewsCompleted

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