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FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More

Revenge may be best served cold… But the right pie can be murder. Key Lime pie shop owner, Marilyn Hayes, moved to the sublime paradise of Key West after her divorce to make a new life for herself and her daughter. With unshakable determination, and a killer recipe for Key Lime pie, she grew her home-based business into a thriving enterprise and opened a shop across the street from the beach. Life was sunny and sweet, until murder walked into Marilyn’s quirky little shop, bringing with it a whole heap of trouble. When a man is found dead, and her daughter is implicated in the crime, Marilyn reluctantly becomes an amateur sleuth, sniffing out clues and putting herself in danger in the process. Will her determination and smarts lead her to catch a criminal? Or, will she get caught up in a dangerous game of cat and mouse? Find out in this fast-paced Culinary Cozy Mystery!

A simple step-by-step guide that allows you to realistically apply the Law of Attraction to improve your life and achieve the next level of practical understanding. Why is it that we see very young people becoming millionaires these days? Or older athletes in the Olympics winning medals when people thought they didn’t have a chance? And how about former Senator Barack Obama running for president and being the first African American in US history to win the presidency when many thought it was impossible? It is because these individuals have learned how to use the Law of Attraction—they have learned how to believe something is possible, even while others don’t. Whether it is presidential elections, sports, or anything, for that matter, what we believe directly determines our destiny. In these pages, for the first time ever, you will find the Law of Attraction explained in a simple and practical manner. While so many other books claiming to explain the Law of Attraction have cajoled their readers with inspiring statements and complicated theorizing, this book will actually teach you how to apply it to your daily life. So, are you ready to start attracting good things into your life? You are only pages away from finding out the real secret ...

Good friends and healthy friendships are crucial to women's well-being at every stage of life. But what happens when a friendship turns toxic? When a friend becomes hurtful or mistreats another? When a friend abandons another in a time of need? Here, Suzanne Degges-White and Judy Pochel Van Tieghem explore such toxic friendships and how women navigate the ups and downs, as well as how broken friendships can be mended and bad friendships ended. Explaining and illustrating the "rules of friendship" at various stages of life, the authors reveal what it takes to be a good friend, how to identify bad friends, and how to move forward when friendships turn sour. Vignettes of toxic friendship behaviors are shared, as well as tips on how best to respond to these rule-breaking friends in order to rebuild damaged relationships and repair a friendship's foundation (when appropriate) and how to decide when it's time to let go of a relationship that is bringing you down versus keeping you afloat. Information for parents is also provided, to aid them as they help their daughters navigate their friendships. We all need friends, but knowing when and how to let go can help us all be better friends--to ourselves, and also to others.

"Let go of me! Hey—" "You want me to let go of you? Not until you satisfy me!"In order to save the child in her womb, Yvette Ortega puts on a show and feigns her own suicide. From that day onward, she ceases to exist in Alexander Crawford's world, and the mention of "Yvette" becomes taboo to him.Beyond anyone's expectation, the two meet again four years later. She finds him cold, merciless, and absolutely hating her guts. But as time goes on, he finds that he's once again, utterly and hopelessly intoxicated with her and desperately needs her, both in his life and in his bed …

On the day that Yasmin Starr gets divorced, a divorce agreement becomes the number one trending topic."The divorce is due to the man's inability to fulfill his basic duties as a husband!"That night, Yasmin is dragged into a car. Blake Ford chomps down on her lip, looking fierce. "You can test me out tonight to see whether I'm able to fulfill my duties, Ms. Starr."After the divorce, Yasmin becomes an internationally renowned designer. Countless handsome men surround her.As the line of men waiting for her hand grows longer, Blake can't sit still anymore. He finds opportunities to show up before her, begging for her love domineeringly yet tenderly. "Yasmin, come home with me, okay?""Belated love isn't worth anything, Mr. Ford.""Yes, I'm the worthless one and a lapdog to boot. I was wrong, Yaz. Come home, please …"

Take her! She is ours! The little wolf in front of me seemed as frozen as me, but that ancient old need only turned stronger now that she stood in front of me. I reached out and grabbed her by her neck. She gasped, shocked, and then I pushed her backwards, closing the door behind us and locking it. Yes, she was trapped now with the big, bad lycan king. *** Anastasia lost everything when she was a young child. Her entire family was killed by mysterious lycans. It leaves her scarred for life and burned after a violent fire takes her home from her. Anastasia swore revenge after she is found by her aunt and taken in. She will find the lycans who took her family from her and end them all. At a party where the lycan King Roman will introduce his new queen, Anastasia runs into the lycan king after he finds her in a bathroom. Suddenly he becomes the center of her world. But can she trust him when she has sworn she hates all lycans? Roman never wants to fall in love or even meet his mate. He chooses a queen. A friend he has known for many years, but at the very party where he is going to present her to all wolves and lycans, he runs into Anastasia. She is like no other woman he has met, and while he knows he must have her, Ana wants nothing to do with any lycan. Can Roman convince her to trust him? Or will Ana keep her heart closed forever? The scars on her body tell her never to let anyone in, but the lycan king's hands on her make her feel so warm. *Book 1*

Cynthia is a pregnant cheerleader. Her boyfriend ghosted her immediately after she told him the news. Her brother's best friend, the hockey captain Asher, threw a party and invited all of her boyfriend's flings, and they unite to dump him in public. Cynthia said, "Thanks for always being a big brother to me." Asher raised his eyebrow and asked, "Brother? How about your baby’s dad?"

MERGING BOOK 1 & 2 "Rainbow! You should be the one begging to stay! We both know that no one else would love you as I do! Who else is going to accept a scarred and wolf-less woman like you if not me?" Jean roared and shattered my heart. "You're so ugly that babies will take one look at you and scream! To top it up, you're wolf-less! You are an abomination!" Jasmine— Jean's supposed sister hurled hurtful words at me. _________________________________________ Wolf-less and Scarred; Unwanted and Ugly, will Rainbow ever find true love? Rainbow was once the eye of beauty itself until two days before her eighteenth birthday. A fire starts and in order to save her boyfriend— Jean, she jumps into the fire despite her wolf's warnings. In saving Jean, she suffers unimaginable burns and the pain is so unbearable that her wolf falls into a hopeless sleep. Therefore, causing her to be wolf-less. Due to her scars, she starts suffering abuses from her pack. The only thing that keeps her going is because she believes her boyfriend loves her despite her scars. Until she catches him cheating on her with his adoptive sister and instead of feeling remorseful, they hurl hurtful words at her because of her condition.This shatters her heart into pieces and when all hope seems lost, the goddess sends her another man in the form of the beautiful Alpha of the pack. Will she finally find true love and her place in the world?Or will she be mocked and played like Jean had done? Unbeknownst to her, her unpredictable journey just began. Follow Rainbow into this fantasy world and find out the twisted things that the goddess has in store for both her and her Alpha mate. NB: Not your typical werewolf story.

During her short-lived marriage, she has to endure her mother-in-law's bullying and her husband's disgust.After being treated like trash, she finally shakes off her scumbag of an ex-husband and becomes the lady of the Thaxton family. She's the envy of everyone in Amberton.Anything she wants, Elias Thaxton will serve her on a silver platter. His only condition is that she can't leave him.Adora Sterling looks at the gentle, doting man before her. She never would've expected to become the only exception to his rules and the apple of his eye.Still, she wants to tell him that she's not interested.