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CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman Self-Development
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
0622 viewsCompleted
Toxic Friendships: Knowing the Rules and Dealing with the Friends Who Break Them
Toxic Friendships: Knowing the Rules and Dealing with the Friends Who Break Them
Suzanne Degges-White all
Good friends and healthy friendships are crucial to women's well-being at every stage of life. But what happens when a friendship turns toxic? When a friend becomes hurtful or mistreats another? When a friend abandons another in a time of need? Here, Suzanne Degges-White and Judy Pochel Van Tieghem explore such toxic friendships and how women navigate the ups and downs, as well as how broken friendships can be mended and bad friendships ended. Explaining and illustrating the "rules of friendship" at various stages of life, the authors reveal what it takes to be a good friend, how to identify bad friends, and how to move forward when friendships turn sour. Vignettes of toxic friendship behaviors are shared, as well as tips on how best to respond to these rule-breaking friends in order to rebuild damaged relationships and repair a friendship's foundation (when appropriate) and how to decide when it's time to let go of a relationship that is bringing you down versus keeping you afloat. Information for parents is also provided, to aid them as they help their daughters navigate their friendships. We all need friends, but knowing when and how to let go can help us all be better friends--to ourselves, and also to others.
0576 viewsCompleted
Soft Limits
Soft Limits
Brianna Hale all
Evie Bell is the white sheep in a family of black ones. Bookish and quiet where her sisters are showy and brash, she doesn’t understand her darker needs that resulted in the catastrophic end to her last relationship. Frederic d’Estang, a stage performer with Byronic dark good looks, is famous for playing villains that women adore – the Phantom, Claude Frollo, Mr Hyde. Facing a distressing premature end to his career due to developing Reinke’s edema, a chronic voice disorder, he recalls how someone took a chance on him when he was just starting out which launched him into stardom, and desires to do the same before his power and influence wane. His agent wants him to write his memoirs, and when he meets Evie Bell, an autobiographical writer with a penchant for gothic anti-heroes, he sees his chance: she has talent, but lacks the confidence and experience to make something of herself. She also has interesting, unexplored tastes, which Frederic discovers when her sister gives him a link to her anonymous fan-fiction archive – much to Evie’s mortification.
0445 viewsCompleted
Buddha for Beginners
Buddha for Beginners
Stephen T. Asma all
Despite the widespread popularity of Buddhist practices (like meditation), there is little understanding of the complex philosophy behind Buddhism. The historical Buddha, Gautama, was a real person—a radical—who challenged the religious leaders of his day. Buddha For Beginners introduces the reader to the historical Buddha, to the ideas that made him change his life, and to the fascinating philosophical debates that engaged him and formed the core of Buddhism. Buddha For Beginners compares Buddha's philosophy with those of his contemporaries, the later Buddhist schools, and Western Philosophy. The book includes a survey, distinguishing the philosophical differences among later schools of Buddhism, such as Theravada, Madhyamaika, Tantric, Zen, and others. Buddha For Beginners is not a book you read, it is a book you experience. It makes you stop and close your eyes. Through some magical combination of words, drawings, and intuitive wisdom, Buddha For Beginners conveys not only the facts of Buddhism, but the peace, the silence...the feel of it. It is historically accurate, spiritually challenging, and the white spaces mean as much as the words.
0422 viewsCompleted
The President's Darling
The President's Darling
Once upon a time, she had a happy family and lived a comfortable life. But because she fell for the wrong guy, everything was ruined.The man she'd fallen for gets together with her best friend.She shows up for their wedding, looking awkward. All she wants is an explanation and some closure, but she's subjected to humiliation. Then, everything changes when another man appears and saves her from that hellhole.How will a marriage that's related to a family's survival turn out?In this marriage, they clash and butt heads while getting to know each other. Will the hint of love that sprouts over time wilt and die after all the hardships they go through, or will it grow into a proper plant? And where will she go from here?
0350 viewsOngoing
The Lycan King's Scarred Mate
The Lycan King's Scarred Mate
Take her! She is ours! The little wolf in front of me seemed as frozen as me, but that ancient old need only turned stronger now that she stood in front of me. I reached out and grabbed her by her neck. She gasped, shocked, and then I pushed her backwards, closing the door behind us and locking it. Yes, she was trapped now with the big, bad lycan king. *** Anastasia lost everything when she was a young child. Her entire family was killed by mysterious lycans. It leaves her scarred for life and burned after a violent fire takes her home from her. Anastasia swore revenge after she is found by her aunt and taken in. She will find the lycans who took her family from her and end them all. At a party where the lycan King Roman will introduce his new queen, Anastasia runs into the lycan king after he finds her in a bathroom. Suddenly he becomes the center of her world. But can she trust him when she has sworn she hates all lycans? Roman never wants to fall in love or even meet his mate. He chooses a queen. A friend he has known for many years, but at the very party where he is going to present her to all wolves and lycans, he runs into Anastasia. She is like no other woman he has met, and while he knows he must have her, Ana wants nothing to do with any lycan. Can Roman convince her to trust him? Or will Ana keep her heart closed forever? The scars on her body tell her never to let anyone in, but the lycan king's hands on her make her feel so warm. *Book 1*
0320 viewsOngoing
A Touch of Fate
A Touch of Fate
Injured and amnesic, Mable's life was saved by Blair, and later she pledged herself to marry him. However, throughout their two years of marriage, Blair had always despised her."You don't even deserve to love me!" He often said. After Blair divorced her, Mable finally came to her senses and decided it was time to start over, to be herself again.Much to his surprise, Blair found out there was a lot more to Mable than meets the eye, only after he cast her aside like she was a pair of torn up shoes. This is not the Mable he thought he knew - Wealthy families revere her as their queen, mysterious families respect her as their lady, top-notch mercenaries worship her as a mentor, and medical geniuses regard her as a legend.Even the deep pockets would profess their love for her with various romantic gestures on live stream…"Mr…. Mr. Fowler, Madam—""Wants to see me?""No, the prince of Fargen, the richest man in Tolfiend, and major-general of Sorolen are all on their way to propose to Madam!""What... but how?" It barely took Blair a moment before he dialed her number and said, "Mabes, let's remarry…""Remarry? You're not worthy!"
0293 viewsOngoing
The President's Accidental Wife
The President's Accidental Wife
After getting drunk at a wedding party, Summer Hart had spent a night with a man. She then found herself pregnant after that. She wanted to keep the child, but the man had other plans. She tried to run away but was caught. "If you want to keep the child, marry me. We'll divorce after two years, and meanwhile, don't touch me—not even holding hands," the man said, backing her into a corner. She found the man utterly shameless. 'Holding hands? Dream on.' After the marriage, the man said, "I know you are scared. Let's sleep together tonight." "I'm not scared." "I saw you in a dream and heard you say you're scared and want to sleep with me." "Have you no shame, Mark Valentine?" "Shame? What is shame?"
0264 viewsOngoing
The President's Unwavering Passion
The President's Unwavering Passion
Betrayed by her childhood sweetheart and best friend, Lila Anderson found herself stripped of everything, her life hanging by a thread. On the verge of death, she encountered her rescuer—Ryder Kingsley.With a single sentence, the man prompted her to change her name and identity. The woman thought to be dead was now the CEO's fiancée.She declared, "We'll each take what we need. We owe nothing to the other!""Oh, really? Then let's find a way for you to owe me for good," said the man.As Lila sought her revenge, he drowned her with affection and care. Soon enough, she held the spotlight in high society as the CEO's soon-to-be wife. However, on their wedding day, his childhood sweetheart reappeared…
0153 viewsOngoing
Master of the Game: Demons of Elysium, Book Three
Master of the Game: Demons of Elysium, Book Three
Jane Kindred Science Fiction
Love is the ultimate game changer, and this time it’s winner takes all. Now that Vasily is back in his arms, Belphagor’s in no hurry to say the words they both long to hear: You’re my boy. He’s savoring the sweet torture of driving Vasily into a frenzy of unfulfilled need—and seeing just how much both of them can take. Vasily secretly enjoys their increasingly edgy play, until Belphagor auctions him off for a night to the seductive Silk, setting in motion a chain of events that neither could have anticipated. Tight-lipped about the abrupt end of his relationship with the sweet submissive Phaleg, Silk may be at the heart of a conspiracy against the pregnant queen of Heaven—and Phaleg is the angel investigating it. Though Belphagor couldn’t be less interested in the games angels play, angelic and demonic intrigues soon overlap, drawing him in against his will until he’s forced to break his one inviolable rule: never gamble what you can’t afford to lose.
062 viewsCompleted
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