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The Illusion of Invincibility: The Rise and Fall of Organizations Inspired by the Incas of Peru
The Illusion of Invincibility: The Rise and Fall of Organizations Inspired by the Incas of Peru
Paul Williams Business&Careers
A GLIMPSE BEHIND THE FACADE OF SUCCESS In The Illusion of Invincibility , Paul Williams and Andreas Krebs take a no-punches-held look at the stories we tell ourselves about business success. The rags-to-riches tale is tempting, but we don’t have to search far to see that most organizations rise for a time, only to experience a dramatic fall from grace. Just look at some of the companies that used to be household names: Nokia, AOL, Pan Am, Woolworth and Blockbuster. Move from good to great: You’ll learn the secrets to clear-eyed, value-driven leadership with stories from top managers from international companies, major family businesses, start-ups, consulting firms, the public sector, and NGOs. They offer lessons on how to be a successful and reflective boss in an age of digitization and disruption. Each chapter includes a “stress test” to help you to take an honest look at your own organization and yourself. Can leaders today be inspired by the Incas? You may be surprised. When the authors added a few days to a business trip to Peru, instead of relaxing, they found themselves exploring one of the greatest civilizations in human history...with unexpected lessons about successful businesses and great leadership. The Illusion of Invincibility examines the why of success and failure. It’s a smart, funny, and radical look at how to build and sustain a great organization, inspired by those who have done it well...in today's world and five hundred years ago.
0539 viewsCompleted
A Gut Feeling: Conquer Your Sweet Tooth by Tuning Into Your Microbiome
A Gut Feeling: Conquer Your Sweet Tooth by Tuning Into Your Microbiome
Heather Anne Wise Self-Development
Dead foods—devoid of any microscopic life—are causing us to feel sick, tired, and depressed. In A Gut Instinct: Conquer Your Sweet Tooth by Tuning Into Your Microbiome, Heather Wise takes you through her personal journey uncovering a hidden inner world of microflora that shapes our mood, physical health, sweet cravings, and even genes. Sweet Palate gives practical steps in rebalancing and healing our gut microbial balance to relieve stress, digestive upsets, inflammation, bloat, excess belly fat, and improve our mood. Wise offers a much sought after alternative to the complex world of fad diets and calorie counting in this easy, evidence-based guide for wellbeing. Rooted in scientific research and providing a number of healthy sweet fixes high in prebiotics and probiotic foods that support the growth of healthy gut flora, this book is a practical guide to help heal our relationship with food and tune into what our gut has been trying to tell us.
0451 viewsCompleted
Unbox Your Life: Curbing Chronic Complainers, Living Life Liberated, and Other Secrets to Success
Unbox Your Life: Curbing Chronic Complainers, Living Life Liberated, and Other Secrets to Success
You will be known by the company you keep! Successfully steer your own life instead of having it determined by others, advises Tobias Beck in this German bestseller narrated in his pithy, to-the-point style. Tobias provides the coaching needed to liberate ourselves from chronic complainers. Killjoys, energy vampires, and chronic complainers. Everyone knows a Debbie Downer, moaning the whole day long because nothing ever goes right. The weather is miserable, it’s Monday, and to top it all off, the doughnut has a hole! Tobias shows us a way out: simply not to bother with such acquaintances at all. Positive thinking for peak performance. Polarizing, provocative and exaggerated, the Liberated® philosophy urges readers to free themselves from negative people in order to live successfully and authentically. With success factors based on 15 years of personal experience in the field of personality development and behavioral psychology, you’ll learn how to: Think in terms of chances and opportunities rather than problems and risks Motivate yourself, forge your own path, and let yourself be guided by your dreams and vision Seek out people who support you and who let you grow and move forward Amusing stories, funny illustrations, and proven techniques. With success stories that are as entertaining as they are instructive, this book is as easy to read as it is unconventional. Part workbook and part self-help and nonfiction, this narrative book includes funny comics to illustrate proven-to-work strategies. If you enjoyed books like The Four Agreements, The Subtle Art of Not Giving a F*ck, The Empath’s Survival Guide, and The 5 Types of People Who Can Ruin Your Life, then you’ll love Unbox Your Life.
0442 viewsCompleted
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman Self-Development
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
0369 viewsCompleted
Spoiled and Pampered by my Cold CEO Husband
Spoiled and Pampered by my Cold CEO Husband
Avery couldn’t accept the sudden changes in him. “Why are you being nice and sweet all of a sudden?” Anderson inched closer and she could feel his breath on her face. “Because you are my wife. Only my wife deserves my sweetness.” At twenty four, Anderson Crown was the acting CEO of his father’s trillion dollar multinational company. He was hot and a die for yet, he was so cold. When it was time for him to assume the position of CEO wholly, he wouldn’t accept it without Avery Smith by his side as a wife. Therefore, an arranged marriage was the best option, but why? Avery Smith was the shy intern in the accounts department. When she reluctantly succumbed to her parents' demand to marry Anderson to save their business, she grew hatred towards him because her heart was already taken. She vowed to her boyfriend that she would frustrate Anderson’s life to make him divorce her but was surprised when she realized after the marriage, that Anderson wasn’t who she thought he was. So what happens when she begins to fall head over heels in love with Anderson, and her ex boyfriend appears to claim her as promised? Will she keep to her vow or will she stay true to what her heart feels? This book is a read alone, though a sequel to *The CEO silenced me with a kiss*
0304 viewsOngoing
Compassionate Careers: Making a Living by Making a Difference
Compassionate Careers: Making a Living by Making a Difference
Jeffrey W. Pryor all
Many young people today are seeking something more—purpose, meaning, a cause. Compassionate Careers is filled with examples of people who have meaningful jobs in cause-focused organizations. These stories capture their spirit, intelligence, imagination, and heart. The book is an inspirational guide to finding purpose-driven work and offers advice to anyone who feels that sitting on the sidelines is just not enough. It includes stories from people of all walks of life who have jobs that make a difference, including Bill Clinton, Jane Goodall, and Dave Matthews; information on how to get started in a cause-focused career; an online assessment that identifies the type of organizational culture for which you are best suited; and exercises and resources for hands-on exploration of compassionate career opportunities. An old Yaqui Indian proverb reads, "If you have a choice of paths to take in life, take the path with a heart." Compassionate Careers will show you how.
0256 viewsCompleted
The Innovation Illusion: How So Little Is Created by So Many Working So Hard
The Innovation Illusion: How So Little Is Created by So Many Working So Hard
Fredrik Erixon all
Timely, compelling, and certain to be controversial—a deeply researched study that reveals how companies and policy makers are hindering innovation-led growth Conventional wisdom holds that Western economies are on the threshold of fast-and-furious technological development. Fredrik Erixon and Bjorn Weigel refute this idea, bringing together a vast array of data and case studies to tell a very different story. With expertise spanning academia and the business world, Erixon and Weigel illustrate how innovation is being hampered by existing government regulations and corporate practices. Capitalism, they argue, has lost its mojo. Assessing the experiences of global companies, including Nokia, Uber, IBM, and Apple, the authors explore three key themes: declining economic dynamism in Western economies; growing corporate reluctance to contest markets and innovate; and excessive regulation limiting the diffusion of innovation. At a time of low growth, high unemployment, and increasing income inequality, innovation-led growth is more necessary than ever. This book unequivocally details the obstacles hindering our future prosperity.
0197 viewsCompleted
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