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CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman Self-Development
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
0924 viewsCompleted
Put Your Intuition to Work: How to Supercharge Your Inner Wisdom to Think Fast and Make Great Decisions
Put Your Intuition to Work: How to Supercharge Your Inner Wisdom to Think Fast and Make Great Decisions
Lynn A. Robinson all
Intuition is the hot buzzword in business, but specific guidelines on how to trust your gut have been sorely lacking. Put Your Intuition to Work provides that missing link. Business is about making money, but it's also about making decisions. There are relatively small decisions, like when to call a meeting or which emails to answer quickly. Then there are the big decisions that can make or break a business--which product to launch, whom to hire, how to spend. Hard work, analytics, past successes, intelligence, and a great business plan aren't enough anymore. Many of us are scrambling to discover the path to success but have found instead that we've lost our way. Although many business leaders won't publicize it, intuition is a key part of their decision-making success. Put Your Intuition to Work offers numerous compelling stories from entrepreneurs and executives about how they successfully use intuition in their daily lives. It is an inspiring and practical guide to help you: Make successful decisions when you don't have all the facts. Tap into your passion as a personal source of guidance. Discover the many ways to listen to your "inner CEO."
0865 viewsCompleted
Worthless to Priceless: The Alpha's Rejected Mate
Worthless to Priceless: The Alpha's Rejected Mate
“You have to reject her.” Amelia heard her twin say to her boyfriend. As the ignored daughter of the Alpha, Amelia has been bullied by her twin since little. She knew it was all because she wasn’t as talented and didn’t shift like her twin did. Still, getting rejected by the only love of her life was too much to bear. Amelia accepted her father’s order and set out for college in a neighbouring pack, not knowing a group of wolves were sent to get rid of her for good. At the critical moment, her only way out was get into the pack of the most feared Alpha, the King that ruled the darkness, the one who had killed his own father to take the throne. *** This novel is created by didi.adeyemi from an editor's outline. The novel is copyright Ideaink Six Cats.
0702 viewsOngoing
The Lycan King's Scarred Mate
The Lycan King's Scarred Mate
Take her! She is ours! The little wolf in front of me seemed as frozen as me, but that ancient old need only turned stronger now that she stood in front of me. I reached out and grabbed her by her neck. She gasped, shocked, and then I pushed her backwards, closing the door behind us and locking it. Yes, she was trapped now with the big, bad lycan king. *** Anastasia lost everything when she was a young child. Her entire family was killed by mysterious lycans. It leaves her scarred for life and burned after a violent fire takes her home from her. Anastasia swore revenge after she is found by her aunt and taken in. She will find the lycans who took her family from her and end them all. At a party where the lycan King Roman will introduce his new queen, Anastasia runs into the lycan king after he finds her in a bathroom. Suddenly he becomes the center of her world. But can she trust him when she has sworn she hates all lycans? Roman never wants to fall in love or even meet his mate. He chooses a queen. A friend he has known for many years, but at the very party where he is going to present her to all wolves and lycans, he runs into Anastasia. She is like no other woman he has met, and while he knows he must have her, Ana wants nothing to do with any lycan. Can Roman convince her to trust him? Or will Ana keep her heart closed forever? The scars on her body tell her never to let anyone in, but the lycan king's hands on her make her feel so warm. *Book 1*
0697 viewsOngoing
Brother's Friend Becomes My Baby's Dad
Brother's Friend Becomes My Baby's Dad
Cynthia is a pregnant cheerleader. Her boyfriend ghosted her immediately after she told him the news. Her brother's best friend, the hockey captain Asher, threw a party and invited all of her boyfriend's flings, and they unite to dump him in public. Cynthia said, "Thanks for always being a big brother to me." Asher raised his eyebrow and asked, "Brother? How about your baby’s dad?"
0676 viewsOngoing
Mommy's on the Loose Again
Mommy's on the Loose Again
For survival, Joanna made a ten-year wager with Shawn, the casino big shot who never lost. But right after sleeping with him, she ran away. Six years later, Shawn came back into her life as her superior at work. "The twins are mine, aren't they? How dare you violate our agreement, woman?!" Shawn questioned between his clenched teeth. "You didn't follow through either. We agreed not to meet in ten years! And who says they're your kids?" Joanna decided to play dumb until the very end.
0539 viewsOngoing
Wanted: Decker Brothers Duet, Book One
Wanted: Decker Brothers Duet, Book One
K.L. Donn all
From USA Today Bestselling Author KL Donn comes the first book in the Decker Brother’s duet, Wanted, a romantic suspense novel. Small town, big dreams, a nightmare I never expected. I grew up with stars in my eyes and dreams beating a soft staccato in my heart. Career, marriage, then family. I knew what I wanted. How I wanted it. I never expected him. Mason Miller. Charming, arrogant, sadistic. He ruined everything. He ruined me. A hero with a crush, obsession, and a desperate need to touch me. Hale Decker. The complete opposite of everything I thought I knew. Or wanted. He lives, breathes, and bleeds blue blood. So when he pursued me, I wasn’t prepared. For him or his son. But they were relentless, in a good way. A passionate way. Until it all falls apart. All I want now is to be loved, cherished, wanted. And it’s there, within my grasp, but am I brave to continue reaching for it? I want to be. *** Wanted contains extremely sensitive subject matter that may make you uncomfortable. Please read with caution. ***
0322 viewsCompleted
The Perfect Stroke: Lucas Brothers, Book One
The Perfect Stroke: Lucas Brothers, Book One
Jordan Marie all
Gray Lucas is everything I hate in a man.Arrogant, rich, entitled and a player.He’s a pro athlete and his exploits are legendary—one of which was me.We had a one-night-stand.It was wild, passionate, exhilarating and a big mistake. Except maybe it wasn’t.Because the more time I spend with him and his crazy family, the more I want him to stay… But men don’t stay…do they? Take a man who always gets what he wants, A woman who has learned not to want, A crazy mother and insane siblings… And oh yeah add in a skunk just to make things interesting—And you just might have The Perfect Stroke.
0321 viewsCompleted
Big, Bad Wolf: Cougarville, Book Four
Big, Bad Wolf: Cougarville, Book Four
Evangeline Anderson all
Fifteen years ago, Jase was Nikki's student He and his Wolf have always wanted her. Now Nikki is rejuvenated and looks 20 years younger. She's finally available...but she's also in danger. Can Jase save his Fated Mate from the evil that stalks her? Read Big, Bad Wolf to find out... As a senior in high school, Jase Saunders was a bad boy--the kind of kid who's headed straight to prison by way of suspension. There was only one teacher who understood him--only one who cared enough to help him turn his life around. That teacher was Nikki Robinson and not only was she caring and kind, she was beautiful. She was also the only woman Jase ever wanted to claim as his mate--too bad she was married and fifteen years his senior.Fast forward fifteen years and Nikki has lost her husband and moved into middle age. She sees nothing but sorrow ahead of her...and then her life is changed completely. When the mysterious Mr. X breaks into her house and injects her with a compound that activates her latent Shifter Gene, she finds herself suddenly thrust into Regeneration. Managing to escape her attacker, she rushes onto the street...and straight into Jase's muscular arms.Now Nikki must deal with the fact that she looks and feels twenty years younger and she's being protected by her old student. She tries to tell herself that Jase is just being nice but she doesn't realize that the Wolf Shifter has never forgotten her kindness to him...or the fire he felt for her. Can she stay away from the nefarious Mr. X, who wants her blood for an evil ritual? And will she let herself fall for the troubled boy who is now a man?You'll have to read Big, Bad Wolf to find out...
0318 viewsCompleted
Rough Patch: Coming Home to the Mountain, Book Four
Rough Patch: Coming Home to the Mountain, Book Four
Frankie Love all
Reuben gets his second chance at love, with his daughter Plum at his side. My wife died in a tragic accident when our daughter was just a year old. After losing her, I never thought I would love again. It’s been four years and my little girl is my whole world now. When I meet Meadow, a musician in a traveling band, my heart grows in ways I didn’t think possible. I can see it all -- a life with this fair-haired beauty who sings songs that sweep me away. I’d forgotten how good life could be. Meadow reminds me that there is more beauty to be seen. More living to be had. But she is just passing through Home, WA. Her family has been on the road together for years and they need her. Walking away from her life for us is more than I can ask. Losing her is more than my heart can bear. I don’t want her to choose -- but damn, I want her to stay. Coming Home to the Mountain is a new filthy-sweet, high heat series by Frankie Love featuring rugged mountain men who fall hard, fast and forever. And with the women they love at their side, they choose to put family first. In this series, Dad shows up, sisters remember to call, big brothers always look out for you, and Mom knows to keep an extra seat at the table for Sunday dinner. Not every family is perfect -- and the Rough family has its own set of problems -- but at the end of the day, they know what matters: Coming Home.
0310 viewsCompleted

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