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CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman Self-Development
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
0610 viewsCompleted
Lily's Outlaw: Once a Marine Always a Marine, Book 2
Lily's Outlaw: Once a Marine Always a Marine, Book 2
Kori David all
When photojournalist Liliana Richardson, agrees to go on assignment in Arizona, she has no idea it could cost her everything. But one wrong picture at the right moment puts her on a lethal drug cartel's hit list. Kidnapped and held prisoner in a border town, she is certain her life is over, until the bad boy from her past shows up. Now she's on the run with the only man who ever made her want more. Problem is: She knows she can trust him with her life, but not her heart. Security specialist and former Marine, Jesse James Calhoun, follows a strict code. Work hard, play hard, and never get too involved. When he gets information that the wild girl from his past needs help and fast, he's ready, willing, and able to neutralize the threat. But the spoiled girl he knew is all grown up and has a secret that someone is willing to kill for. Can he keep them alive long enough to uncover her secret? Or will she leave before he can stop a killer, taking his heart with her.
0539 viewsCompleted
The Perfect Metabolism Plan: Restore Your Energy and Reach your Ideal Weights
The Perfect Metabolism Plan: Restore Your Energy and Reach your Ideal Weights
Sara Vance all
Millions of us have counted calories until we're blue in the face. We've cut fat, eaten less, and exercised more—and we're still heavier than we want to be. Or we lose the weight, only to see it creep back up. It's frustrating, discouraging, and unhealthy! In Sara Vance's The Perfect Metabolism Plan, you'll learn that this inability to stay at a healthy weight is not about willpower and it's not your fault! Your metabolism needs a reboot. When your metabolism is out of whack, your willpower, hunger hormones, insulin, and cravings all work against you. And you not only can't lose weight, you tend to feel foggy, sluggish, or generally unwell. But worry no more. The Perfect Metabolism Plan will show you how to reset and reboot your metabolism through 10 keys. You'll also find a bonus chapter of metabolism hacks, plus over 50 recipes and a workable plan for putting it all into action.
0534 viewsCompleted
Put Your Intuition to Work: How to Supercharge Your Inner Wisdom to Think Fast and Make Great Decisions
Put Your Intuition to Work: How to Supercharge Your Inner Wisdom to Think Fast and Make Great Decisions
Lynn A. Robinson all
Intuition is the hot buzzword in business, but specific guidelines on how to trust your gut have been sorely lacking. Put Your Intuition to Work provides that missing link. Business is about making money, but it's also about making decisions. There are relatively small decisions, like when to call a meeting or which emails to answer quickly. Then there are the big decisions that can make or break a business--which product to launch, whom to hire, how to spend. Hard work, analytics, past successes, intelligence, and a great business plan aren't enough anymore. Many of us are scrambling to discover the path to success but have found instead that we've lost our way. Although many business leaders won't publicize it, intuition is a key part of their decision-making success. Put Your Intuition to Work offers numerous compelling stories from entrepreneurs and executives about how they successfully use intuition in their daily lives. It is an inspiring and practical guide to help you: Make successful decisions when you don't have all the facts. Tap into your passion as a personal source of guidance. Discover the many ways to listen to your "inner CEO."
0524 viewsCompleted
Compassionate Careers: Making a Living by Making a Difference
Compassionate Careers: Making a Living by Making a Difference
Jeffrey W. Pryor all
Many young people today are seeking something more—purpose, meaning, a cause. Compassionate Careers is filled with examples of people who have meaningful jobs in cause-focused organizations. These stories capture their spirit, intelligence, imagination, and heart. The book is an inspirational guide to finding purpose-driven work and offers advice to anyone who feels that sitting on the sidelines is just not enough. It includes stories from people of all walks of life who have jobs that make a difference, including Bill Clinton, Jane Goodall, and Dave Matthews; information on how to get started in a cause-focused career; an online assessment that identifies the type of organizational culture for which you are best suited; and exercises and resources for hands-on exploration of compassionate career opportunities. An old Yaqui Indian proverb reads, "If you have a choice of paths to take in life, take the path with a heart." Compassionate Careers will show you how.
0511 viewsCompleted
The Forgotten Village: Rosemary Grey Cozy Mysteries, Book Three
The Forgotten Village: Rosemary Grey Cozy Mysteries, Book Three
A murderous past… Can come back to haunt you. It’s almost spring in Paperwick, Connecticut, and Rosemary Grey has never felt more content. Her job teaching history at the local university is fun and challenging and she’s all settled into her cozy cottage on Jack and Charlie’s farm. She’s made a whole host of friends in the tiny New England village, and is most definitely falling in love with the adorable Seth Maguire. But when the university calls and asks Rosemary to fill in for a fellow history professor who didn’t show up to work, she would never dream that she’s just about to stumble into investigating a sinister mystery—or that the case will take her, along with Jack, Charlie, and Seth, to the outskirts of town where the Forgotten Village, a relic of Colonial America, still haunts the woods. Will history repeat itself before she can solve the crime? Find out in this intriguing Cozy Mystery!
0456 viewsCompleted
The Cowboy's Word: Coyote Cowboys of Montana, Book One
The Cowboy's Word: Coyote Cowboys of Montana, Book One
Sinclair Jayne Romance Love
The Coyote Cowboys each made a vow to a fallen comrade and have one year to carry out their task… Local hero Remington Cross has only painful memories of Marietta, Montana. He may want ranch work, but he’ll take it anywhere but here. Still, loyalty brings Remy to Marietta determined to locate Jace’s godchild, ensure his physical and financial security, then close this chapter for good. But a smoldering encounter with a beautiful bartender threatens his timeline and heart, and when he discovers Jace’s godchild is at risk, he enlists the aid of the enigmatic beauty who’s more no-strings than he is. Shane Knight is no stranger to secrets, and she can tell the haunted ex-soldier is hiding plenty. She’s finished trying to fix wounded bad boys, and after her broken engagement, her heart’s permanently off-limits. When Shane jumps boots first into a red-hot one-night stand, she never anticipates getting tangled up with a sexy cowboy and a child who needs them. It’s a chance for love, family, and a fresh start for them both, but will secrets break the fragile thread of their new beginning?
0434 viewsCompleted
The Innovation Illusion: How So Little Is Created by So Many Working So Hard
The Innovation Illusion: How So Little Is Created by So Many Working So Hard
Fredrik Erixon all
Timely, compelling, and certain to be controversial—a deeply researched study that reveals how companies and policy makers are hindering innovation-led growth Conventional wisdom holds that Western economies are on the threshold of fast-and-furious technological development. Fredrik Erixon and Bjorn Weigel refute this idea, bringing together a vast array of data and case studies to tell a very different story. With expertise spanning academia and the business world, Erixon and Weigel illustrate how innovation is being hampered by existing government regulations and corporate practices. Capitalism, they argue, has lost its mojo. Assessing the experiences of global companies, including Nokia, Uber, IBM, and Apple, the authors explore three key themes: declining economic dynamism in Western economies; growing corporate reluctance to contest markets and innovate; and excessive regulation limiting the diffusion of innovation. At a time of low growth, high unemployment, and increasing income inequality, innovation-led growth is more necessary than ever. This book unequivocally details the obstacles hindering our future prosperity.
0407 viewsCompleted
Fool Me Once
Fool Me Once
Unwavering Confidence Romance MarriagebxgRevenge
After dropping out from school to work multiple jobs to fund her cousin’s overseas education, Florence Wembley ends up with a failed marriage thanks to said cousin stealing her husband the second she’s back on native soil. Shawna Simmons, by showing up pregnant, gets Florence chased out of the house by her mother-in-law, to roam the streets homeless. Florence thought this was the price she had to pay for being too gullible, until a man shows up in her life. He tells her, “Don’t you want to take revenge against them? Get together with me, and I’ll show you how to make it happen.”
0197 viewsOngoing
Wicked and Wild: A Kindred Tales Duet
Wicked and Wild: A Kindred Tales Duet
Evangeline Anderson all
Two sisters, both born with a Gift… Samantha leads lost spirits home, Hanna can see Beyond the Veil But both are in terrible danger... Are you ready for two Spicy and Spooky Kindred Tales in one book? Get ready for Wicked and Wild… In "Possessed by the Wulven," Sam's ghost-hunting mission collides with skeptic R'orn, creating sparks of annoyance and attraction. She’s stuck with the huge Kindred warrior in a haunted inn, one room, and a single bed—temptation rises. But when spirits take control, passions ignite…and enemies might just become lovers. In "Guarded by the Ghost," Hanna's curse attracts a terrifying Dark Entity, leading her to a ghostly Kindred protector, Wraith. Together, they face a sinister force that hungers for her soul. Can enemies turned lovers survive the shadows that threaten their very existence? Explore these tales of paranormal romance, where love, danger, and the supernatural intertwine in a haunting journey beyond the veil. Will Sam, Hanna, and their Kindred Protectors conquer the darkness that surrounds them? You’ll have to read this Enemies to Lovers, Touch her and Die, Only one Bed, Spicy Shifter and Ghost Romance, Wicked and Wild, to find out! Author's Note--my heroines are threatened and in danger in parts of these two novellas but I promise things work out in the end. As always, please read responsibly.
039 viewsCompleted

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