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CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman Self-Development
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
0610 viewsCompleted
Manage Your Mindset: Maximize Your Power of Personal Choice
Manage Your Mindset: Maximize Your Power of Personal Choice
Janet Hanson all
As the foremost researcher in the area of correlating mindset with a variety of organizational learning factors, having performed a survey validation study of the Mindset Works, Inc. What’s My School Mindset? Survey and the Project for Educational Research That Scales (PERTS) academic mindset survey, the author has discovered links between the philosophical positions one holds and the theory of mind that describes what makes humans different from animals. This book proposes that the ability to recognize and respond to the differences between what we “see” and others “see” is the key reason for individuals, groups, and organizations to succeed or to fail. How we perceive differences and respond to them changes the way our brain develops and how our systems are designed. This book provides strategies for supporting continuous development and growth in individuals, in group dynamics, and in system/organizational development using the most current understanding and propositions of theories of mind. Our theories of physics are expanding through Newtonian, Classical, on to Quantum. Our technologies are expanding from simple tools, to industrialization, to digital information systems, and on to holographic imagery and virtual realities. Biological understandings have grown from magical beliefs about life, through static views of fixed DNA, to cloning, and the potential to regenerate organs and extend life. Our world is in need of an update on the social transformations occurring in human understanding that apply to addressing key issues of our day. This book revisits the concepts discussed in mindset theory and reframes it with a larger, more inclusive potential for understanding our world that empowers our ability for personal choice to improve our lives.
0527 viewsCompleted
Kalliopee: A Princess's Sacrifice
Kalliopee: A Princess's Sacrifice
After years of violent battles, Kalliopee agrees to sacrifice her freedom by marrying the prince of the enemy kingdom in order to bring peace. In a world where women are treated as slaves rather than wives, she is still delighted to be reunited with her first love, Karel. However, life is unpredictable, and the horrors of war have transformed Karel into a tough and ruthless heir to the throne, who despises the Viridians more than anything. While he has no qualms about mistreating Kalliopee, his determination wavers when confronted with her striking eyes. In the midst of desire and animosity, schemes and plots, dreams and disillusionment, will the princess’s heart endure the price of her liberty?
0452 viewsCompleted
The Lycan King's Scarred Mate
The Lycan King's Scarred Mate
Take her! She is ours! The little wolf in front of me seemed as frozen as me, but that ancient old need only turned stronger now that she stood in front of me. I reached out and grabbed her by her neck. She gasped, shocked, and then I pushed her backwards, closing the door behind us and locking it. Yes, she was trapped now with the big, bad lycan king. *** Anastasia lost everything when she was a young child. Her entire family was killed by mysterious lycans. It leaves her scarred for life and burned after a violent fire takes her home from her. Anastasia swore revenge after she is found by her aunt and taken in. She will find the lycans who took her family from her and end them all. At a party where the lycan King Roman will introduce his new queen, Anastasia runs into the lycan king after he finds her in a bathroom. Suddenly he becomes the center of her world. But can she trust him when she has sworn she hates all lycans? Roman never wants to fall in love or even meet his mate. He chooses a queen. A friend he has known for many years, but at the very party where he is going to present her to all wolves and lycans, he runs into Anastasia. She is like no other woman he has met, and while he knows he must have her, Ana wants nothing to do with any lycan. Can Roman convince her to trust him? Or will Ana keep her heart closed forever? The scars on her body tell her never to let anyone in, but the lycan king's hands on her make her feel so warm. *Book 1*
0312 viewsOngoing
A Touch of Fate
A Touch of Fate
Injured and amnesic, Mable's life was saved by Blair, and later she pledged herself to marry him. However, throughout their two years of marriage, Blair had always despised her."You don't even deserve to love me!" He often said. After Blair divorced her, Mable finally came to her senses and decided it was time to start over, to be herself again.Much to his surprise, Blair found out there was a lot more to Mable than meets the eye, only after he cast her aside like she was a pair of torn up shoes. This is not the Mable he thought he knew - Wealthy families revere her as their queen, mysterious families respect her as their lady, top-notch mercenaries worship her as a mentor, and medical geniuses regard her as a legend.Even the deep pockets would profess their love for her with various romantic gestures on live stream…"Mr…. Mr. Fowler, Madam—""Wants to see me?""No, the prince of Fargen, the richest man in Tolfiend, and major-general of Sorolen are all on their way to propose to Madam!""What... but how?" It barely took Blair a moment before he dialed her number and said, "Mabes, let's remarry…""Remarry? You're not worthy!"
0282 viewsOngoing
Worthless to Priceless: The Alpha's Rejected Mate
Worthless to Priceless: The Alpha's Rejected Mate
“You have to reject her.” Amelia heard her twin say to her boyfriend. As the ignored daughter of the Alpha, Amelia has been bullied by her twin since little. She knew it was all because she wasn’t as talented and didn’t shift like her twin did. Still, getting rejected by the only love of her life was too much to bear. Amelia accepted her father’s order and set out for college in a neighbouring pack, not knowing a group of wolves were sent to get rid of her for good. At the critical moment, her only way out was get into the pack of the most feared Alpha, the King that ruled the darkness, the one who had killed his own father to take the throne. *** This novel is created by didi.adeyemi from an editor's outline. The novel is copyright Ideaink Six Cats.
0272 viewsOngoing
Ms. York's Second Proposal
Ms. York's Second Proposal
"Tell me why you're so insistent on marrying me.""Because I love you, of course." Celeste York's words are sweet as honey, but her eyes are cold as ice and devoid of emotion.Damon Bishop snorts. No one on this earth has ever had the nerve to treat him as their prey. He admires Celeste's pluck.Yet to his surprise, the day after he turns her down, Damon finds Celeste is able to watch him and his fiancée walk past her without batting an eye.This pisses Damon off. Is this how Celeste acts when she loves someone?
0141 viewsOngoing
Master of the Game: Demons of Elysium, Book Three
Master of the Game: Demons of Elysium, Book Three
Jane Kindred Science Fiction
Love is the ultimate game changer, and this time it’s winner takes all. Now that Vasily is back in his arms, Belphagor’s in no hurry to say the words they both long to hear: You’re my boy. He’s savoring the sweet torture of driving Vasily into a frenzy of unfulfilled need—and seeing just how much both of them can take. Vasily secretly enjoys their increasingly edgy play, until Belphagor auctions him off for a night to the seductive Silk, setting in motion a chain of events that neither could have anticipated. Tight-lipped about the abrupt end of his relationship with the sweet submissive Phaleg, Silk may be at the heart of a conspiracy against the pregnant queen of Heaven—and Phaleg is the angel investigating it. Though Belphagor couldn’t be less interested in the games angels play, angelic and demonic intrigues soon overlap, drawing him in against his will until he’s forced to break his one inviolable rule: never gamble what you can’t afford to lose.
051 viewsCompleted
Big, Bad Wolf: Cougarville, Book Four
Big, Bad Wolf: Cougarville, Book Four
Evangeline Anderson all
Fifteen years ago, Jase was Nikki's student He and his Wolf have always wanted her. Now Nikki is rejuvenated and looks 20 years younger. She's finally available...but she's also in danger. Can Jase save his Fated Mate from the evil that stalks her? Read Big, Bad Wolf to find out... As a senior in high school, Jase Saunders was a bad boy--the kind of kid who's headed straight to prison by way of suspension. There was only one teacher who understood him--only one who cared enough to help him turn his life around. That teacher was Nikki Robinson and not only was she caring and kind, she was beautiful. She was also the only woman Jase ever wanted to claim as his mate--too bad she was married and fifteen years his senior.Fast forward fifteen years and Nikki has lost her husband and moved into middle age. She sees nothing but sorrow ahead of her...and then her life is changed completely. When the mysterious Mr. X breaks into her house and injects her with a compound that activates her latent Shifter Gene, she finds herself suddenly thrust into Regeneration. Managing to escape her attacker, she rushes onto the street...and straight into Jase's muscular arms.Now Nikki must deal with the fact that she looks and feels twenty years younger and she's being protected by her old student. She tries to tell herself that Jase is just being nice but she doesn't realize that the Wolf Shifter has never forgotten her kindness to him...or the fire he felt for her. Can she stay away from the nefarious Mr. X, who wants her blood for an evil ritual? And will she let herself fall for the troubled boy who is now a man?You'll have to read Big, Bad Wolf to find out...
034 viewsCompleted
Sins of the Flesh: Forbidden Omegaverse, Book Four
Sins of the Flesh: Forbidden Omegaverse, Book Four
Evangeline Anderson all
My name is Zoe and I have committed Sins of the Flesh. But it’s not my fault—none of it would have happened if they hadn’t kidnapped me that fateful day... They took me and my mother and forced us to become part of their Pack. I didn’t even know I had Were blood until they took us. But then my body started changing—developing in ways it never had before. I started having cravings…longings. But I wasn’t allowed to look at any of the Alphas. My cruel new stepfather had plans for me—I would marry another Pack Master—a ugly, evil man, old enough to be my grandfather. And until then, my stepbrothers, Christopher and Gabriel were supposed to watch over me. I felt a tingle when they held me between them, but my stepbrothers weren’t supposed to touch me—their whole job was to keep me innocent and pure. I was supposed to be a virgin on my wedding night. They were sent to deliver me to my new husband—but we were forced off the road and taken as prisoners. The cartel leader who took us holds a grudge against my stepfather. At first he wanted to execute us all…but when he saw the three of us together, he got other ideas. He wanted to us to put on a private show, just for him and to do things…things a girl should never do with her stepbrothers. Can the three of us escape the clutches of the cartel and the vengeance of the Pack to find true love together? You’ll have to read our story in this Dark Ménage Romance, Sins of the Flesh, to find out. *Author's Note--please see trigger warnings in my Author's note inside the book. This is a DARK Romance so please read responsibly.
033 viewsCompleted
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