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FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More

Intuition is the hot buzzword in business, but specific guidelines on how to trust your gut have been sorely lacking. Put Your Intuition to Work provides that missing link. Business is about making money, but it's also about making decisions. There are relatively small decisions, like when to call a meeting or which emails to answer quickly. Then there are the big decisions that can make or break a business--which product to launch, whom to hire, how to spend. Hard work, analytics, past successes, intelligence, and a great business plan aren't enough anymore. Many of us are scrambling to discover the path to success but have found instead that we've lost our way. Although many business leaders won't publicize it, intuition is a key part of their decision-making success. Put Your Intuition to Work offers numerous compelling stories from entrepreneurs and executives about how they successfully use intuition in their daily lives. It is an inspiring and practical guide to help you: Make successful decisions when you don't have all the facts. Tap into your passion as a personal source of guidance. Discover the many ways to listen to your "inner CEO."

Take her! She is ours! The little wolf in front of me seemed as frozen as me, but that ancient old need only turned stronger now that she stood in front of me. I reached out and grabbed her by her neck. She gasped, shocked, and then I pushed her backwards, closing the door behind us and locking it. Yes, she was trapped now with the big, bad lycan king. *** Anastasia lost everything when she was a young child. Her entire family was killed by mysterious lycans. It leaves her scarred for life and burned after a violent fire takes her home from her. Anastasia swore revenge after she is found by her aunt and taken in. She will find the lycans who took her family from her and end them all. At a party where the lycan King Roman will introduce his new queen, Anastasia runs into the lycan king after he finds her in a bathroom. Suddenly he becomes the center of her world. But can she trust him when she has sworn she hates all lycans? Roman never wants to fall in love or even meet his mate. He chooses a queen. A friend he has known for many years, but at the very party where he is going to present her to all wolves and lycans, he runs into Anastasia. She is like no other woman he has met, and while he knows he must have her, Ana wants nothing to do with any lycan. Can Roman convince her to trust him? Or will Ana keep her heart closed forever? The scars on her body tell her never to let anyone in, but the lycan king's hands on her make her feel so warm. *Book 1*

Cynthia is a pregnant cheerleader. Her boyfriend ghosted her immediately after she told him the news. Her brother's best friend, the hockey captain Asher, threw a party and invited all of her boyfriend's flings, and they unite to dump him in public. Cynthia said, "Thanks for always being a big brother to me." Asher raised his eyebrow and asked, "Brother? How about your baby’s dad?"

For survival, Joanna made a ten-year wager with Shawn, the casino big shot who never lost. But right after sleeping with him, she ran away. Six years later, Shawn came back into her life as her superior at work. "The twins are mine, aren't they? How dare you violate our agreement, woman?!" Shawn questioned between his clenched teeth. "You didn't follow through either. We agreed not to meet in ten years! And who says they're your kids?" Joanna decided to play dumb until the very end.

Bad-boy hockey player Hayden Harrington always lands on his feet. Or skates, in this case. After a scandalous fling with the coach’s daughter comes to light, this good-looking hotshot forward is swiftly traded to the Atlanta Thunder—an up-and-coming new hockey team. It’s not all bad, though. This could be his big chance to play center on the top line. So yeah, maybe it’s fortuitous that the pesky team marketing intern, Addison Knight, let his secret out. Still, though she’s hot as sin, he’s happy he’ll never have to see her again. Or will he? What Hayden doesn’t know is Addison just landed a job with the Thunder too. And what it involves is spending an exorbitant amount of time with him working on rehabilitating his image. Ha, like that’ll go well. Hayden is an enemies-to-friends love story and the first book in the new Breakaway Hockey romance series.

A baby and a woman -- scared for their lives. A mountain man who will stop at nothing to protect them. *found family *high heat *protector romance *small town feels *fierce loyalty When Graham volunteers to help at the mudslide a few towns over, he never imagines finding Tallie. She is a woman who lost everything, clinging to a baby, destitute by all accounts. Graham and Tallie have an instant connection — but love is not so simple when you are trying to outrun your past, scared of an unknown future. Can Tallie find a forever family in Home, WA, with the Roughs? Coming Home to the Mountain is a new filthy-sweet, high heat series by Frankie Love featuring rugged mountain men who fall hard, fast and forever. And with the women they love at their side, they choose to put family first. In this series, Dad shows up. Sister’s remember to call, big brother’s always look out for you, and Mom knows to keep an extra seat at the table for Sunday dinner. Not every family is perfect — and the Rough family has its own set of problems — but at the end of the day, they know what matters: Coming Home.

From USA Today Bestselling Author KL Donn comes the first book in the Decker Brother’s duet, Wanted, a romantic suspense novel. Small town, big dreams, a nightmare I never expected. I grew up with stars in my eyes and dreams beating a soft staccato in my heart. Career, marriage, then family. I knew what I wanted. How I wanted it. I never expected him. Mason Miller. Charming, arrogant, sadistic. He ruined everything. He ruined me. A hero with a crush, obsession, and a desperate need to touch me. Hale Decker. The complete opposite of everything I thought I knew. Or wanted. He lives, breathes, and bleeds blue blood. So when he pursued me, I wasn’t prepared. For him or his son. But they were relentless, in a good way. A passionate way. Until it all falls apart. All I want now is to be loved, cherished, wanted. And it’s there, within my grasp, but am I brave to continue reaching for it? I want to be. *** Wanted contains extremely sensitive subject matter that may make you uncomfortable. Please read with caution. ***

Reuben gets his second chance at love, with his daughter Plum at his side. My wife died in a tragic accident when our daughter was just a year old. After losing her, I never thought I would love again. It’s been four years and my little girl is my whole world now. When I meet Meadow, a musician in a traveling band, my heart grows in ways I didn’t think possible. I can see it all -- a life with this fair-haired beauty who sings songs that sweep me away. I’d forgotten how good life could be. Meadow reminds me that there is more beauty to be seen. More living to be had. But she is just passing through Home, WA. Her family has been on the road together for years and they need her. Walking away from her life for us is more than I can ask. Losing her is more than my heart can bear. I don’t want her to choose -- but damn, I want her to stay. Coming Home to the Mountain is a new filthy-sweet, high heat series by Frankie Love featuring rugged mountain men who fall hard, fast and forever. And with the women they love at their side, they choose to put family first. In this series, Dad shows up, sisters remember to call, big brothers always look out for you, and Mom knows to keep an extra seat at the table for Sunday dinner. Not every family is perfect -- and the Rough family has its own set of problems -- but at the end of the day, they know what matters: Coming Home.

Gray Lucas is everything I hate in a man.Arrogant, rich, entitled and a player.He’s a pro athlete and his exploits are legendary—one of which was me.We had a one-night-stand.It was wild, passionate, exhilarating and a big mistake. Except maybe it wasn’t.Because the more time I spend with him and his crazy family, the more I want him to stay… But men don’t stay…do they? Take a man who always gets what he wants, A woman who has learned not to want, A crazy mother and insane siblings… And oh yeah add in a skunk just to make things interesting—And you just might have The Perfect Stroke.