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Brain Health As You Age: A Practical Guide to Maintenance and Prevention
Brain Health As You Age: A Practical Guide to Maintenance and Prevention
Jodi L. Lyons Self-Development
Have you ever spent 10 minutes looking for your reading glasses, and they were on the top of your head? Or, have you walked into a room and forgotten why you went there? Where are your car keys? What’s normal aging? When should you be concerned? Is there anything you can do to maintain your brain health as you age? This book provides useful, achievable actions you can take, accurate information about identifying problems, and real solutions. Our team offers anecdotes and scientifically validated information -- important tools in separating myth from reality. Our book is different from others on the market because our information and recommendations are based on scientifically validated, peer-reviewed studies published in reputable journals by world-renowned researchers in the neuroscience field, including our authors. We separate fact from fiction to ensure that our recommendations are practical, useful, achievable, and measurable. Our authors are recognized experts in the field of aging, cognition, and brain health. Most of the competition is not. Written by a world-renowned cognitive specialist, an extraordinary housecall physician, and an award-winning author on eldercare issues – all of whom specialize in caring for those with cognitive impairment -- this book is based on our expertise, practical experience, and peer-reviewed research. In addition to providing scientifically validated information and practical advice, our book separates myth from reality. Brain health, cognitive impairment, and mood disorders are serious issues. With the Baby Boomer market growing older and growing concerned about their and their parents’ brain health, the marketplace has attracted frauds, charlatans, and some well-meaning but poorly informed people who offer unproven and often dangerous products. Our authors are recognized experts, our practical experience is solid, and our science is peer-reviewed and validated.
0559 viewsCompleted
How to Age in Place: Planning for a Happy, Independent, and Financially Secure Retirement
How to Age in Place: Planning for a Happy, Independent, and Financially Secure Retirement
Robert F. Bornstein Self-Development
The first authoritative and comprehensive guide to "aging in place"--a burgeoning movement for those who don't want to rely on assisted living or nursing home care--which allows seniors to spend their later years living comfortably, independently, and in their own home or community. For millions of Americans, living in a nursing home or assisted living facility is not how they’d prefer to spend their retirement years. This is why more and more people are choosing to “age in place.” In this empowering and indispensable book, clinical psychologists and aging specialists Mary Languirand and Robert Bornstein teach readers how, with planning and foresight, they can age with dignity and comfort in the place of their own choosing. How to Age in Place offers useful, actionable advice on financial planning; making your home physically safe; getting around; obtaining necessary services; keeping a healthy mind, body, and spirit; and post-retirement employment. A necessary resource for seniors, their adult children, and eldercare professionals, How to Age in Place is both a practical roadmap and inspirational guide for the millions of seniors who want to make their own decisions and age well.
0526 viewsCompleted
Making Marriage Work: Avoiding the Pitfalls and Achieving Success
Making Marriage Work: Avoiding the Pitfalls and Achieving Success
Staying happily married has become a difficult proposition in recent times. Although the institution is still firmly embedded in our culture, divorce rates have steadily climbed since the 1960s. While some marriages are truly divorce-worthy, many other broken marriages can be saved. Recent emphasis on personal needs and greater social acceptance of divorce and alternative lifestyles may have weakened the resolve of partners to work through their problems. Furthermore, many couples may not realize that problems in their current marriages are likely to surface in other relationships. Consequently, while they may consider divorce a solution, it may in fact only be a stepping stone to the next relationship where patterns may repeat. Solving marital differences can be difficult. They tend to be linked to or caused by other problems, and that can make it hard to identify the real reasons for conflicts. Without knowing the true nature of their problems, couples cannot arrive at solutions that actually work. To understand the underlying issues that plague many marriages, the authors look to the research conducted on the subject over the past fifty years and to real life stories of success and failure to outline the major issues that detract from marital stability. Drawing on Louis Primavera’s twenty-five years in private practice as a marriage counselor, each chapter is peppered with anecdotes that every married person can relate to, and that help bring issues to life. The authors also propose frank and honest solutions that can help couples have more satisfying relationships. Anyone looking to improve their marriage will find suggestions for sussing out the underlying problems they may be experiencing and guidance for addressing those problems.
0516 viewsCompleted
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman Self-Development
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
0366 viewsCompleted
Scrimmage Gone South: Love Gone South #2
Scrimmage Gone South: Love Gone South #2
Alicia Hunter Pace all
Tolly Lee is pearls, debutant balls, and old silver on the breakfast table. She is ashamed of something she did thirteen years ago, but she was only sixteen and she didn't set out to do it. Still, she should not have led college senior Nathan Scott to think she was his age. She never imagined a football star like him would keep calling her, but it was mostly a long distance relationship and it's not like they had sex. In the end, she paid for her sins with her heart and she might not be done paying. When she moved to Merritt, Alabama, Nathan had been gone for over a decade. Now that he's back, and if the good citizens of her adopted hometown learn of her part in costing their hometown hero his chance at an NFL career, she might as well pack up her law practice and move to Siberia. A sports commentator christened Nathan Scott "The Angel" because of his flawless face and his ability to leap to catch a football, as if he had wings. He still has the face but his leaping days ended when he was injured after going on the football field distracted, only hours after catching the girl of his dreams in a terrible lie. He would never have accepted the job as head football coach of Merritt High if he'd known Tolly had set up shop on Main Street. Not that he still has feelings for her. But a small town has a way of reviving the past and when common interest in an orphaned teenager forces Tolly and Nathan to agree to an uneasy truce, guilt and old resentments resurface. With no end zone in sight, their mutual attraction leads to a Scrimmage Gone South.
0295 viewsCompleted
Manage Your Mindset: Maximize Your Power of Personal Choice
Manage Your Mindset: Maximize Your Power of Personal Choice
Janet Hanson all
As the foremost researcher in the area of correlating mindset with a variety of organizational learning factors, having performed a survey validation study of the Mindset Works, Inc. What’s My School Mindset? Survey and the Project for Educational Research That Scales (PERTS) academic mindset survey, the author has discovered links between the philosophical positions one holds and the theory of mind that describes what makes humans different from animals. This book proposes that the ability to recognize and respond to the differences between what we “see” and others “see” is the key reason for individuals, groups, and organizations to succeed or to fail. How we perceive differences and respond to them changes the way our brain develops and how our systems are designed. This book provides strategies for supporting continuous development and growth in individuals, in group dynamics, and in system/organizational development using the most current understanding and propositions of theories of mind. Our theories of physics are expanding through Newtonian, Classical, on to Quantum. Our technologies are expanding from simple tools, to industrialization, to digital information systems, and on to holographic imagery and virtual realities. Biological understandings have grown from magical beliefs about life, through static views of fixed DNA, to cloning, and the potential to regenerate organs and extend life. Our world is in need of an update on the social transformations occurring in human understanding that apply to addressing key issues of our day. This book revisits the concepts discussed in mindset theory and reframes it with a larger, more inclusive potential for understanding our world that empowers our ability for personal choice to improve our lives.
0262 viewsCompleted
The Forgotten Village: Rosemary Grey Cozy Mysteries, Book Three
The Forgotten Village: Rosemary Grey Cozy Mysteries, Book Three
A murderous past… Can come back to haunt you. It’s almost spring in Paperwick, Connecticut, and Rosemary Grey has never felt more content. Her job teaching history at the local university is fun and challenging and she’s all settled into her cozy cottage on Jack and Charlie’s farm. She’s made a whole host of friends in the tiny New England village, and is most definitely falling in love with the adorable Seth Maguire. But when the university calls and asks Rosemary to fill in for a fellow history professor who didn’t show up to work, she would never dream that she’s just about to stumble into investigating a sinister mystery—or that the case will take her, along with Jack, Charlie, and Seth, to the outskirts of town where the Forgotten Village, a relic of Colonial America, still haunts the woods. Will history repeat itself before she can solve the crime? Find out in this intriguing Cozy Mystery!
0224 viewsCompleted
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