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Many of us share a shameful little secret: deep down we feel like complete frauds and are convinced that our accomplishments are the result of luck rather than skill. This is a psychological phenomenon known as 'Imposter Syndrome'. This book examines the reasons why up to 70% of us are developing this syndrome-and what we can do about it. All of us, at one point or another, have questioned our capabilities and competence. Maybe you've wondered how you got hired and, handed big job responsibilities? One recent article suggested that 70% of people "will experience at least one episode" of IS in their lives. Imposter Syndrome (also known as imposter phenomenon, fraud syndrome, or the imposter experience) is a concept describing individuals who are marked by an inability to internalize their accomplishments and a persistent fear of being exposed as a 'fraud'. The term was coined in 1978 by clinical psychologists Pauline R. Clance and Suzanne A. Imes. Despite external evidence of their competence, those exhibiting the syndrome remain convinced that they are frauds and do not deserve the success they have achieved. Proof of success is dismissed as luck, timing, or as a result of deceiving others into thinking they are more intelligent and competent than they believe themselves to be. This book presents an accessible and engaging examination of IS and how it effects us, not just at work, but as teenagers, parents and beyond. Using interactive quizzes to help you identify if you suffer and offering tips and tools to overcome your insecurities, psychologist Dr Sandi Mann will draw on her experience not only as an academic, but also as a practitioner, to present a comprehensive guide to understanding and overcoming IS.

FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More

Intuition is the hot buzzword in business, but specific guidelines on how to trust your gut have been sorely lacking. Put Your Intuition to Work provides that missing link. Business is about making money, but it's also about making decisions. There are relatively small decisions, like when to call a meeting or which emails to answer quickly. Then there are the big decisions that can make or break a business--which product to launch, whom to hire, how to spend. Hard work, analytics, past successes, intelligence, and a great business plan aren't enough anymore. Many of us are scrambling to discover the path to success but have found instead that we've lost our way. Although many business leaders won't publicize it, intuition is a key part of their decision-making success. Put Your Intuition to Work offers numerous compelling stories from entrepreneurs and executives about how they successfully use intuition in their daily lives. It is an inspiring and practical guide to help you: Make successful decisions when you don't have all the facts. Tap into your passion as a personal source of guidance. Discover the many ways to listen to your "inner CEO."

After being secretly married for three years, Holly Sinclair's husband suddenly asks for a divorce. She hides the pain and leaves after taking the money he gives her. From that day on, her life goes uphill. She restores precious masterpieces and determines their authenticity. The world of vintage pieces is her oyster.After the divorce, a certain ex-husband is filled with regret when he sees Holly on TV, showing off her skills. He turns into her loyal fan and chases her around the world. "I'll give you my heart and soul, babe. Please, come back to me."Holly says, "Sorry, but I'm busy. I have too much to do!"Later, she meets the man who saved her when she was younger. On the day of her wedding, she receives some horrible news. She leaves her groom at the altar and mourns her ex-husband's supposed death. Pain is all she feels.Then, her ex-husband suddenly shows up, wounded but alive, and gets on one knee before her while holding out a diamond ring. "Let's remarry, babe!"

Take her! She is ours! The little wolf in front of me seemed as frozen as me, but that ancient old need only turned stronger now that she stood in front of me. I reached out and grabbed her by her neck. She gasped, shocked, and then I pushed her backwards, closing the door behind us and locking it. Yes, she was trapped now with the big, bad lycan king. *** Anastasia lost everything when she was a young child. Her entire family was killed by mysterious lycans. It leaves her scarred for life and burned after a violent fire takes her home from her. Anastasia swore revenge after she is found by her aunt and taken in. She will find the lycans who took her family from her and end them all. At a party where the lycan King Roman will introduce his new queen, Anastasia runs into the lycan king after he finds her in a bathroom. Suddenly he becomes the center of her world. But can she trust him when she has sworn she hates all lycans? Roman never wants to fall in love or even meet his mate. He chooses a queen. A friend he has known for many years, but at the very party where he is going to present her to all wolves and lycans, he runs into Anastasia. She is like no other woman he has met, and while he knows he must have her, Ana wants nothing to do with any lycan. Can Roman convince her to trust him? Or will Ana keep her heart closed forever? The scars on her body tell her never to let anyone in, but the lycan king's hands on her make her feel so warm. *Book 1*

Cynthia is a pregnant cheerleader. Her boyfriend ghosted her immediately after she told him the news. Her brother's best friend, the hockey captain Asher, threw a party and invited all of her boyfriend's flings, and they unite to dump him in public. Cynthia said, "Thanks for always being a big brother to me." Asher raised his eyebrow and asked, "Brother? How about your baby’s dad?"

"Honey, check out the hunk on TV - he could be your twin!" Betty Moore exclaimed, her eyes glued to the man on-screen who looked just like her husband. Kurt Remington, rubbing his temples, asked, "Do you really think he's just a lookalike?" "Wait, he's got your name too?" Tricked by her cunning BFF, Betty thought she had a wild night with a gigolo. Plot twist: the 'gigolo' was actually the wealthiest man in Bayfront. Having always been an underdog unloved even by her father, Betty felt like she won the lottery without buying a ticket. Now, with her wealthy hubby, she strutted through Bayfront like she owned the place.

For survival, Joanna made a ten-year wager with Shawn, the casino big shot who never lost. But right after sleeping with him, she ran away. Six years later, Shawn came back into her life as her superior at work. "The twins are mine, aren't they? How dare you violate our agreement, woman?!" Shawn questioned between his clenched teeth. "You didn't follow through either. We agreed not to meet in ten years! And who says they're your kids?" Joanna decided to play dumb until the very end.

Can these two overcome a family feud and find love? When Nelson Rowdy puts on a taco costume for the towns annual Fall Ball masquerade party, he isn’t expecting to fall in love with an avocado. When conversation turns steamy, they don’t just want to guac about it – they want to add a little heat to their night. Hands travel, masks come off – and they are face-to-face with a 100 year long feud. Nicole McCormick is off limits. But damn – she is all grown up, back from college, and impossible to resist. *enemies to lovers *small town feels * banter and chemistry *super steamy

Bad-boy hockey player Hayden Harrington always lands on his feet. Or skates, in this case. After a scandalous fling with the coach’s daughter comes to light, this good-looking hotshot forward is swiftly traded to the Atlanta Thunder—an up-and-coming new hockey team. It’s not all bad, though. This could be his big chance to play center on the top line. So yeah, maybe it’s fortuitous that the pesky team marketing intern, Addison Knight, let his secret out. Still, though she’s hot as sin, he’s happy he’ll never have to see her again. Or will he? What Hayden doesn’t know is Addison just landed a job with the Thunder too. And what it involves is spending an exorbitant amount of time with him working on rehabilitating his image. Ha, like that’ll go well. Hayden is an enemies-to-friends love story and the first book in the new Breakaway Hockey romance series.