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CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman Self-Development
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More
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A Lime to Kill: Key Lime Cozy Mysteries, Book One
A Lime to Kill: Key Lime Cozy Mysteries, Book One
Revenge may be best served cold… But the right pie can be murder. Key Lime pie shop owner, Marilyn Hayes, moved to the sublime paradise of Key West after her divorce to make a new life for herself and her daughter. With unshakable determination, and a killer recipe for Key Lime pie, she grew her home-based business into a thriving enterprise and opened a shop across the street from the beach. Life was sunny and sweet, until murder walked into Marilyn’s quirky little shop, bringing with it a whole heap of trouble. When a man is found dead, and her daughter is implicated in the crime, Marilyn reluctantly becomes an amateur sleuth, sniffing out clues and putting herself in danger in the process. Will her determination and smarts lead her to catch a criminal? Or, will she get caught up in a dangerous game of cat and mouse? Find out in this fast-paced Culinary Cozy Mystery!
0316 viewsCompleted
Closing the Sale: 5 Sales Skills for Achieving a Win-Win
Closing the Sale: 5 Sales Skills for Achieving a Win-Win
Customer Success Leads to Your Success If you liked Crucial Conversations , The Challenger Sale or books by Grant Cardone, you’ll love Closing the Sale . Guide the conversation. Closing is a process, not an event. In the closing process, there are inevitably many conversations with a variety of potential clients. Closing the Sale will teach you how to influence good decisions to achieve mutually beneficial outcomes from these conversations. Turn talking into decision making. For clients, decision making can seem daunting. They may often favor the noncommittal "maybe" over the decisive "yes" or "no." Essential Secrets to Closing the Sale will teach you how to help your clients make the best possible decisions for both their business goals and your own. Customer success is your success. Closing the Sale will show you how to attain the only real success. the win-win situation. Because the more you focus on creating success for your clients, the more successful you will be. Closing the Sale will teach you the five essential skills to the sale closing process: Identify the End in Mind Decision Address Client Key Beliefs Resolve Objections Prepare the Conditions for Good Decision Making Open Purposefully, Close Powerfully
0310 viewsCompleted
The Soho Killer: an absolutely gripping crime mystery with a massive twist(Detective Rob Miller Mysteries, Book 6)
The Soho Killer: an absolutely gripping crime mystery with a massive twist(Detective Rob Miller Mysteries, Book 6)
Biba Pearce all
FULL OF TWISTS AND TURNS, A HEARTSTOPPING MYSTERY FROM YOUR NEW CRIME FICTION OBSESSION: BIBA PEARCE. A serial killer who dumps the victims’ bodies in Soho Square. A sleepless detective thwarted by his box-ticking boss. Detective Rob Miller thinks he’s seen it all, but this murder scene takes his breath away. The victim is bound and gagged, with whip marks on his back. The location is one of the busiest squares in London. The cause of death appears to be strangulation. Murder or a game gone wrong? The prime suspect is the victim’s partner. Under pressure from his superiors, Rob makes an arrest despite his doubts. But another body is found: bound, gagged and dumped in the middle of central London. Again, there are no witnesses. Now Rob’s on the hunt for a serial killer with a fetish — and a talent for staying invisible. Then the killer makes it personal . . . AN UNSTOPPABLE CRIME MYSTERY THAT YOU WON’T BE ABLE TO PUT DOWN. This gripping page-turner is perfect for fans of Helen H. Durrant, Mick Herron, Joy Ellis, Angela Marsons, Rachel McLean, Alex Smith and J.M. Dalgliesh. MEET THE DETECTIVE DI ROB MILLER An ambitious young detective gunning for promotion. He will do anything for his job, but can he also keep his personal life under control? His ten-month-old son has yet to learn how to sleep through the night, but at least he has his dog. THE SETTING The Murder Investigation Team is based out of leafy Putney, with its overgrown often-flooded riverbanks. One way the river leads into central London, the other out into the countryside. It’s an idyllic setting that masks a criminal underworld.
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